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The next evolution of wellbeing.

Sharing the benefits of healthy living is at the centre of what we do, and our research shows that incentives are a positive force for change when it comes to influencing behaviour and motivating people to make healthier choices. 

Each year we strive to evolve the Vitality Programme so that we can bring to life our shared-value approach to insurance by delivering more value to our members, whilst also benefiting you - our advisers - and us as the insurer, thereby creating a healthier society overall.

That's why we're bringing real personalisation to the Vitality Programme and introducing new partners and enhancements in 2022, so that together we can give your clients more ways to get active, with more Active Rewards which act as further incentives to ultimately drive positive behaviour change.

Your guide to Launch 2021

Hear from Vitality CEO, Neville Koopowitz on the next evolution of wellbeing, as well as gaining further insight into - Next Best Action - the latest evolution of Shared Value Insurance.

Also, find out more on the latest partners being introduced to the Vitality Programme, including PureGym and Peloton.

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Download the brochure
Launch Brochure

Helping your clients to live longer in good health 

Next Best Action is our new approach which uses our data science capabilities and expertise in understanding individual health risks, to provide your clients with the one action that would have the biggest impact on their future health. The new initiative works by:
  • Predicting the most important action that is likely to have the most significant improvement your client's health and long-term health span
  • Recommending a personalised journey with tailored support through newly created pathways
  • Incentivising them to take action, through added Vitality points and Status Boosts.
Watch now

New partners and enhancements -  launching in 2022. 

Through the Vitality Programme, we are continuing to reward your clients for making better life choices and taking steps to be healthier. 

  • Supercharging our gym benefit with the introduction of PureGym


    Your clients will soon be able to choose from over 400 gyms across the UK – with the introduction of PureGym and addition of 28 Nuffield Health gyms. We’re also boosting our discount to 50% for Vitality Plus members with a life insurance plan.

  • Access to cutting-edge home workout hardware with Peloton


    As an alternative to our gym benefit, next year your clients will be able to get up to £540 cashback over 36 months on the cost of a Peloton Bike or Bike+ or they can enjoy up to £918 cashback over 36 months on the price of a Peloton Tread device1.

  • Introducing Mindful Chef and Innocent Smoothies at Caffè Nero

    Mindful Chef

    Your clients can get up to £10 per week off healthy food through Mindful Chef.
    Plus, they can choose an Innocent smoothie instead of a handcrafted drink at Caffè Nero.

Try our Savings Tool.

With this interactive tool, you can demonstrate to your clients how much they could save when they make the most of the Healthy Living Programme.

We’ve partnered with a range of great brands. So whether their goal is to move more, eat better, stress less or make a change, there’s sure to be something for your clients. 
Use the tool today
Savings Tool

Our latest enhancements explained: Training opportunities for you.

Your dedicated Vitality Business Consultant is on hand to provide training and support. 

  • Vitality Academy Training

    Login or register to complete the Vitality Programme Launch 2021 course.

  • Watch on-demand

    Missed our online event? It is now available on our Vitality Adviser YouTube channel.

Even more reasons to take out a plan this winter.

  • When your clients get active, they can get Apple Watch from £0

    When your clients join Vitality on a qualifying health or life plan, they could pay from £0 upfront. They could then pay nothing more when they get active and track their activity with Vitality. Offer ends 14 February 20222

  • Your clients can get a six-month Fiit membership on us

    When your clients buy a Vitality health insurance, life insurance or an investment plan, they can get a six-month Fiit membership on us until 28 February 2022.

Important information

1. Available for members with a health or life insurance plan with Vitality Plus members only. All-Access Peloton Membership required in order to earn points and cashback. Members must purchase a Peloton device via Member Zone. One Peloton benefit available per family per lifetime of the plan. Cashback is earned over a period of 36 months, based on the number of workouts completed each month. Members will start earning cashback from the second full calendar month, which will be paid in the third full calendar month. Only one workout per day will count towards the number of workouts completed each month. Only workouts by the member who activated the benefit will contribute to cashback.

2. We offer Apple Watch on a 36 month, 0% APR consumer credit agreement with etika Finance UK Ltd. Apple Watch Series 7 requires an iPhone 6s or later with iOS 15 or later. Apple Watch SE requires iPhone 6s or later with iOS 14 or later. Eligible plans include: a Personal Healthcare plan, a Business Healthcare plan, a Corporate Healthcare plan or Healthcare Trust with Vitality Plus, and any life insurance plan with Vitality Plus benefits. A minimum premium of £45 a month also applies to single life insurance plans and £60 for joint plans, excluding the additional fee for Vitality Plus. From £0 upfront offer is available until 14 February 2022. The plan will need to be activated and the Apple Watch taken out by this date.