Vitality life insurance can help your clients live longer
Up to five years longer - and we can prove it 1
We're changing the conversation around life insurance
When we speak to clients about life insurance, the focus is usually on sickness and death.
But Vitality life insurance is for living.
We give your clients the tools they need so they can live longer, healthier lives. That's up to five years longer to spend with their loved ones, or to go on that trip of a lifetime 1.
And it's also good news for you. Members who engage with the Vitality Programme are 46% less likely to cancel their plan 2. Which means your clients are seeing value from their plan from day one.
So how do we help your clients live longer?
The Vitality Programme gives your clients the tools to build healthy, life-long habits
Understand their health
Firstly, your clients will complete their Health Profile. We'll set them health goals and give them tips on how to achieve them
Get healthier
By tracking their activity - we help your clients achieve their goals. Your clients will start earning Vitality points which will improve their Vitality status
Get rewarded
And, those points allow your clients to unlock a range of rewards - like Caffè Nero and Expedia. The more points they earn, the bigger the reward
Yes, your clients could live longer with Vitality
Curious about how we can prove it?
Here's the study behind this
Over seven years, we tracked the activity from over 465,000 Vitality members.
Members that got active - and stayed active - reduced their risk of death by up to 57% in comparison to members who didn't track any activity.
This is the same as increasing their life expectancy by up to five years 1.
And, the study was independently peer reviewed by London School of Economics (LSE).
And the good news doesn't stop there...
All activity has an impact
Even members who got active just one or two days a week saw an increase in life expectancy over two years
Age doesn't matter
Improvements in life expectancy is shown to be similar for a range of ages, from 30 to 70 years old
More activity, bigger increase
Members who achieved the equivalent of 10,000 steps, five days a week saw the biggest increase in their life expectancy 3
How does this help you?
We're making it easier for you to share the value of Vitality
Value from day one
Our Vitality Programme gives your clients access to discounts with top brands. So they can see the value of their investment straight away
Lower lapse rates
Members who engage with the Vitality Programme are 46% less likely to cancel their plans, building you a stronger client base 2
Better client referrals
When your clients are seeing value, they'll talk to their friends. Getting you, and your business, more qualified referrals
It's never too late to make a change
Our member, Annette, shares how Vitality helped her to commit to healthy habits
'It was a lightbulb moment'
When her financial adviser recommended Vitality life insurance with Optimiser, it offered much more than just the protection she needed.
After initially tracking her steps, she joined her local swimming pool, and ran her first 5k. She hasn't looked back since.
Annette believes she is far healthier now at 60, than she was in her early 50s.
Find out more about Vitality life insurance
We’re here to help
Your Business Consultant is always ready to support you.
Health insurance
Call us on 0345 051 0044. Lines open Monday-Friday 8.30am-5:30pm
Life insurance
Call us on 0345 601 0072. Lines open Monday-Friday 8.30am-6pm
Business Consultant
Unsure who your Business Consultant is? Email us to find out.
1 Based on members who moved from earning 0 to 21+ activity points a week throughout their lifetime, applied to standard UK mortality rates
2 VitalityLife Claims Benefits report, 2024
3 Equal to at least 21 activity points a week. Can be earned through activities like everyday steps and heart-rate workouts