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More clients can benefit from Vitality

The joy of Vitality is that it's for anyone who wants to look after their health. Whether that's the serious runners or the just-for-funners. Those who want to move more or smoke less.

Member stories

Meet some of our members and understand how they engage and get more from their insurance.

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Gemma's story

A busy mum of two, Gemma earns her points running after her little ones.

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Julian's story

Julian uses his morning run to replace his morning commute, a routine that’s now become habit.

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Gwen's story

For Gwen, gardening is a way for her to stay active and look after her mental health.

Resources toolkit

Quick access to everything you need to support your client conversations. 

We’re here to help

Your Business Consultant is always ready to support you. 

Health insurance

Health insurance

Call us on 0345 051 0044. Lines open Monday-Friday 8.30am-5:30pm

Life insurance

Life insurance

Call us on 0345 601 0072. Lines open Monday-Friday 8.30am-6pm

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Business Consultant

Unsure who your Business Consultant is? Email us to find out. 

* Vitality Analysis of members engaged with the Vitality Programme, 2024
** Life expectancy based on members earning 21+ activity points per week throughout their lifetime - VitalityLife Claims and Benefits Report, 2024
^ Vitality Analysis, 2023
^^ VitalityLife Claims and Benefits Report, 2024.