More clients can benefit from Vitality
The joy of Vitality is that it's for anyone who wants to look after their health. Whether that's the serious runners or the just-for-funners. Those who want to move more or smoke less.
What does our member data prove?
Together, we can help your clients understand and improve their health, save money and get rewarded.
Member stories
Meet some of our members and understand how they engage and get more from their insurance.

Gemma's story
A busy mum of two, Gemma earns her points running after her little ones.

Julian's story
Julian uses his morning run to replace his morning commute, a routine that’s now become habit.

Gwen's story
For Gwen, gardening is a way for her to stay active and look after her mental health.
Resources toolkit
Quick access to everything you need to support your client conversations.
Making the most of Vitality
Overview of partners and rewards, how your clients can earn rewards and their build status.

The Vitality Journey
We work alongside you, supporting you and your clients every step of the way.

Savings Calculator Tool
Show your clients how much they could save when making the most of the Vitality Programme.

Where to next?
We’re here to help
Your Business Consultant is always ready to support you.
Health insurance
Call us on 0345 051 0044. Lines open Monday-Friday 8.30am-5:30pm
Life insurance
Call us on 0345 601 0072. Lines open Monday-Friday 8.30am-6pm
Business Consultant
Unsure who your Business Consultant is? Email us to find out.
* Vitality Analysis of members engaged with the Vitality Programme, 2024
** Life expectancy based on members earning 21+ activity points per week throughout their lifetime - VitalityLife Claims and Benefits Report, 2024
^ Vitality Analysis, 2023
^^ VitalityLife Claims and Benefits Report, 2024.