FAQs

Vitality takes a unique approach to healthcare – responding to the full spectrum of our member’s healthcare needs. This spans from promoting a healthy lifestyle, to providing digital tools to help navigate the healthcare system and delivering comprehensive cover for onward treatment when your clients need it.

Vitality’s unique and comprehensive health insurance presents advisers like you with a profitable new business opportunity from your existing Life insurance client bank.

Private Medical Insurance

Private Medical Insurance (PMI) gives your clients fast access to high-quality private medical facilities and medical treatments, at a time and place that suits them. It also plays an equally important role in helping fund the cost of early diagnosis and treatment of acute conditions.

Products such as life insurance, Serious Illness Cover and Income Protection can help cover the longer-term financial impact of a health event. But only Private Medical Insurance addresses the immediate need for consultation, diagnosis, treatment and recovery quickly and cost-effectively.

Vitality Programme

The Vitality Programme is the world’s largest health promotion programme linked to insurance. It’s proven to drive improvements in behaviour and long-term health¹. It helps your clients to understand their health and incentivises them to take steps towards a healthier future, with a range of discounts and rewards.

The programme rewards your clients for their healthy habits with discounts and benefits from big-brand partners such as Apple Watch, Vue, Champneys and more.

As your clients engage with the Vitality Programme and benefit from better health, it enables Vitality to share some of the insurance savings that emerge in the form of better product benefits and incentives – fuelling a virtuous cycle.

While consumers’ expectations of healthcare provision in the UK are understandably high, when it comes to private healthcare, many underestimate the true costs involved. 

Private Medical Insurance is designed to be an affordable way of getting fast, on-demand access to all these services and treatments, without having to directly meet the cost of tests, drugs and procedures.

With services such as Vitality GP, physiotherapy, mental health support and Advanced Cancer Cover offered as part of our Core Cover, our cover provides excellent value through our comprehensive Private Medical Insurance plans.

Using our Quick Quote tool, you can quickly and easily build a plan that best meets your client’s needs, with clear and transparent costs. Furthermore, the handy saving calculator shows just how much a member can save using our Vitality partners, helping to offset their insurance premium. 


Savings through the Vitality Programme

Vitality offers more than ordinary health insurance, encouraging healthy behaviour and habits through the Vitality Programme – meaning they get something back for their premiums.

As your clients get healthier, they can help lower premiums, get great rewards, and even more incentives to stay well. It’s a virtuous circle that leads to more rewarding cover and a healthier client.

The more members do, the more discounts and rewards they receive meaning members savings can work out to be more than what they pay for their premium. You can find out how much Vitality members save by using our Savings Calculator Tool. 

Find out more about the many benefits of the Vitality Programme for you as an adviser.

Vitality help equip you with a comprehensive marketing toolkit to guide you through VitalityHealth products and the pre and post sales journey.

Provide you with the support you need through their UK-wide Business Consultants and Health Specialists leaving you more time to focus on the things that matter to you.

The Vitality Academy, a programme of learning and development, is specifically designed to assure and maintain a foundation level of knowledge. It then supports progress to advanced levels with content designed to help you sell our unique product effectively to your clients, all whilst earning CPD points.

Vitality provides you with 24x7 access on all devices, Adviser Hub makes it quicker and easier for you to do business with us, service your clients’ needs and manage their renewals.

Adviser Hub’s features include:
• Simple and easy home page
• Search and view a plan and member
• Add and remove member
• Documentation hub – all plan documents you need

Not at all.

Vitality also offer Business Healthcare for companies of 1 to 249 employees and Corporate Healthcare for organisations of 100+ employees. 

While Vitality at Work helps your clients to understand the health of their business and look after their team without everyone having traditional health insurance.