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Why recommend VitalityHealth to your clients?

VitalityHealth makes it easy to get access to high quality care that is fair and rewarding.

Why Recommend VitalityHealth 

  • Easy

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    When your clients get ill, we make it as quick and easy as possible for them to get treatment. This includes Vitality GP appointments within 48 hours (subject to opening times), direct referral for Priority Physio and Talking Therapies, plus 24/7 online claims submission.

  • Quality

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    We guarantee that your clients have access to independently-selected, quality consultants. As part of our Core Cover, our Consultant Select treatment path is the most-cost effective solution to receive high-standards of care, by putting your clients treatment path in the hands of leading consultants. Plus all patients are protected by the Vitality Patient Charter.

  • Fair

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    We ensure that your clients have peace of mind around their claims and transparency about renewal pricing. With our Full Cover Promise, we promise to pay all in-patient and day-patient consultant and anaesthetist fees as long as the treatment is covered on the plan and the consultant is recognised by us. 

  • Rewarding

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    We make it cheaper and easier for your clients to get healthier and reward them when they do. Personal and Business Healthcare VitalityHealth members receive discounts across a range of health partners including a wide range of devices to track their health, plus our Active and Status Rewards

Vitality GP

Our telemedicine service. The Vitality GP app offers private GP video consultations within 48 hours (subject to opening times) as well as a 24/7 helpline. If the Vitality GP can offer a diagnosis, they can issue private prescriptions, refer clients for minor diagnostic tests or refer them to a Alliance Surgical who will help find the best consultant for them.
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Consultant Select 

Consultant Select gives your clients complete peace of mind care, by putting their treatment path in the hands of consultants – so we let medical experts decide who should treat them instead of an insurer.
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Full Cover Promise

As part of our Core Cover, we promise to pay all in-patient and day-patient consultant and anaesthetist fees, as long as the treatment is eligible on your clients plan and their consultant is recognised by us. Plus with Vitality Care, our team of medical professionals and trained case managers are ready to offer help and advice, whenever your clients need them. 

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Fair, intuitive and transparent pricing

We believe individual renewal premiums should be fair, intuitive and transparent. That’s why we have a unique approach to calculating your client’s renewal premium, based on their age and base medical inflation, their claims history, and their Vitality status.

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Just some of our reward partners

Our partners help your clients understand their health, as well as making it cheaper and easier to get healthier with a range of discounts, rewards and cashback.
  • Virgin Active white logo
  • Cineworld and Vue white logos
  • Starbucks white logo
  • Champneys white logo
  • Polar white logo
  • Weightwatchers white logo
  • Garmin white logo
See all our partners


Now we offer investments too

VitalityInvest are changing the world of investments, with a range of funds to help your clients live longer, healthier, more financially secure lives.

Our positively different solutions encourage people to save wisely and help to improve their financial security in retirement. Plus we give you the tools you need to meet the challenges of today’s market. For financial advisers only.
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Making it easier to do business with us online.

Adviser Hub

Where to next?

  • Consultant Select

    Consultant Select gives your clients complete peace of mind care, by putting their treatment path in the hands of the consultants.

  • FAQs

    Answers to common questions around selling Private Health Insurance to your clients.

  • Vitality GP

    Video consultations with a private GP, a 24/7 medical helpline, private prescriptions and more for your clients.

  • Why PMI

    Find out about the benefits of selling Private Medical Insurance to your clients.