Annette's Story: "I saw it as a chance to kickstart a new me"
After following the advice of her financial adviser and buying into the Vitality Programme, Annette has lost three-and-a-half stone and run numerous 5Ks. She hasn’t looked back since.
On purchasing a property in 2014, Annette, now in her fifties, was referred by her accountant to financial adviser Anthony Baynham, HB&O Financial Services director, in pursuit of some financial protection. A Vitality member himself, Anthony suggested she opt for Life Cover with Optimiser to cover her mortgage.“I tend to recommend Vitality if I think a client is really going to buy into it and take on the rewards for being active,” he tells Vitality Adviser Insights Hub. “That was something that became apparent when talking it through with Annette. I said to her, ‘I’ve looked all these different types of policies and this one is coming out as good value for money [due to lower premium through Optimiser], however the cost might go up if you don’t buy into the rewards programme and stay active’. Annette assured me she would."
The nudge she needed
As a competitive person who strives to achieve in life, Annette saw this an opportunity to kickstart a new version of herself, using the summer months as her springboard.
She bought a wearable fitness device available through the plan following a conversation with Anthony, who even gave her some help to set it up. As a teacher, Annette used the school holidays to start swimming at the local fitness centre. Her next challenge was to try Couch to 5K. “Without Anthony sowing the seed like he did during that initial conversation about the insurance, I am not sure I’d have been able to do it.”
"When I finished my first 5k I cried, because I didn’t think I could do it. I was just so emotional. I even wrote an email to Anthony to say, ‘I can’t believe I’ve done this'"
Annette became hooked on watching her activity points go up, boosting them by doing her annual health review and declaring herself as a non-smoker, alongside other healthy behaviours. “When I first reached Platinum, I was really pleased with myself,” she remembers. “I still get a kick, even now, when I get my 40 points each week.”The thought of not achieving maximum points would motivate Annette to go out running or walking, even if it was raining. Annette even found herself walking round the garden just to get enough steps to hit the daily target when she had Covid and leaving the house wasn’t an option. “It’s become a bit of an obsession,” she laughs.
Shared value
Healthy habits
For Annette, it’s more than improved fitness that she’s benefited from. “It has also given me the strength to not only lose weight where in the past I would have put it on again. I’ve been able to stay slim by setting goals and sticking to them. I managed to lose three-and-a-half stone. I’ve changed my entire lifestyle and I genuinely believe it has all been connected.” By sticking close to the Vitality Programme, Annette is confident she can keep healthy habits locked in place for the long-term and keep pushing herself to do more. “It’s like I’m a totally different person these days,” she beams.
In a recent article, Greg Levine, Managing Director, Sales and Distribution, dispelled some common misconceptions about the Vitality Programme. Read it here.
Where to next?
-
Athos' Story: "I looked at myself as bulletproof"
![Man in consultation with doctor]()
News that Athos Rushovich needed open heart surgery came as a huge shock to him, his family and friends.
-
How financial advisers can support clients mental health
![mental health small]()
Financial advisers are perfectly placed to ensure the mental health of clients is fully covered, writes Greg Levine and Adam Saville
-
Insights Hub
![Laptop in use graphic]()
Our Insights Hub brings you our range of adviser content - from video series to articles & blogs.
