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Shared value

It's what makes us positively different

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As the only provider to bring together wellness and savings, we help your clients live a longer, healthier, more financially secure life.

Experts in shared value

Our unique approach to investments is based on incentivising positive behavioural change. By changing behaviour we deliver economic and health benefits that are good for your clients, good for you, good for us and good for society. This is what makes our proposition unique. We call this shared value. It’s already helped us reshape the UK life and health insurance markets.

A win, win, win situation

For your clients, this could add up to greater financial longevity and better long-term health to enjoy it.

For us, the longer they invest, the more we earn and the more we can share these additional earnings back with your clients.

You increase client loyalty, value and persistency. Plus, your clients are more likely to recommend you to their friends.

More generally, society benefits from a healthier, more financially secure population.

Making people healthier in the UK

Members benefit from better health, as well as significant value through incentives from the Vitality Programme. Throughout 2020 we saw:

£14 million

worth of additional value provided to members1


days of physical activity recorded1


health assessments taken1


Mindfulness sessions logged1

Have peace of mind with our expertise and experience.

We’re part of Discovery Group, a worldwide insurer and investment manager with over 20 million members in 29 markets worldwide, including Europe, the United States, Australia, South Africa, Canada and China2. In the UK we operate as VitalityInvest, VitalityHealth, VitalityLife and VitalityCar.

In addition, together with our investment partners, we bring over 150 years of combined experience. This means we’re even better placed to offer investment solutions that work smoothly alongside your advice process.

Where to next?

  • Investments Homepage

    The investment choice that rewards your clients when they make positive lifestyle choices.

  • Knowledge Library

    Read a wide range of investment articles and guides to help you advise your clients.

  • Vitality Programme

    When your clients invest with us, they get automatic access to our Vitality Programme at no extra cost.

  • Rewards Overview

    Your clients can access our range of rewards when they invest with us.

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The value of investments - and the income from them - can go down as well as up, meaning your client may get back less than they invest. Terms and Conditions apply.

Source: VitalityLife Claims and Benefits report, 2020.
2 Source: Discovery Limited, August 2021.