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Shared value

It's what make us positively different

This site is for UK investment professionals only. If you're not an investment professional, please find out more about us at vitality.co.uk.

As the only provider to bring together wellness and savings, we help your clients live a longer, healthier, more financially secure life.

Experts in shared value

Our unique approach to investments is based on incentivising positive behavioural change. By changing behaviour, we deliver economic and health benefits that are good for your clients, good for you, good for us and good for society. This is what makes our proposition unique. We call this shared value. It’s already helped us reshape the UK life and health insurance markets.

A win, win, win situation

For your clients, this could add up to greater financial longevity and better long-term health to enjoy it.

For us, the longer they invest, the more we earn and the more we can share these additional earnings back with your clients.

You increase client loyalty, value and persistency. Plus, your clients are more likely to recommend you to their friends.

More generally, society benefits from a healthier, more financially secure population.

Making people healthier in the UK

Evidence our shared value model works in life and health insurance, we are now applying the same principles to the world of investment.

  • Over 81 million

    worth of Vitality benefits and rewards given to customers1

  • Over 41 million

    healthy activities tracked1

  • Over 300,000

    Vitality online Health Reviews completed1

A global thought leader

We’re part of Discovery Limited, a worldwide insurer protecting over ten million members in 20 countries, including Europe, the United States, Australia, South Africa, Canada and China. In the UK we operate as VitalityInvest, VitalityHealth and VitalityLife2. Discovery has also been an investment manager in South Africa since 2007.

Our shared value business model is supported by leading academic and research collaborations, including University of Cambridge, Harvard University, University of Pennsylvania, Duke University, RAND Corporation, and National Institute of Health Metrics Evaluation.

We’ve received extensive coverage in the World Economic Forum, the Clinton Global Initiative and prominent media forums such as the Wall Street Journal and The Economist. We were also placed number 17 in Fortune’s list of the top 50 world-changing companies in 2015.

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The value of investments - and the income from them - can go down as well as up, meaning your client may get back less than they invest. Terms and Conditions apply.

Source: Vitality internal data, May 2019. Rewards, benefits and engagement in 2018 are based on VitalityLife and VitalityHealth members.
2 Source: Discovery, July 2019