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VitalityLife

Healthy Living Options

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Why recommend Healthy Living Options?

Our cover doesn’t just protect your clients when things go wrong. It rewards them for being healthy too, so they have more energy – and more money – to spend on the things that matter.

With all our Healthy Living Options, your clients have access to a range of our discounts and rewards. So when they look after their health, they'll get rewarded. Depending on which options they choose, your clients can also benefit from an upfront premium discount and the ability to control their annual premium adjustments.

What are the options?

Our Healthy Living Options are all slightly different so you can tailor the right one to your clients' lifestyle, budget and needs. All our options can be added to a VitalityLife Plan or Essentials Plan with any Personal Protection product. Your client can also add Vitality Optimiser to any Business Protection plan.

Our Healthy Living Options

Wellness Optimiser

About Wellness Optimiser

When your clients add Wellness Optimiser to their plan, they get our greatest upfront premium discount of up to 60%. They'll also get access a range of rewards and discounts from our Healthy Living Programme.

They will directly control their annual premium adjustments based on their engagement with our Healthy Living Programme and the results of four key lifestyle-related health factors; such as Body Mass Index (BMI), Blood Glucose, Cholesterol and Blood Pressure. 

The benefits your clients get with either Vitality Optimiser or Wellness Optimiser are dependent on their premiums.

The benefits:

  • Our greatest upfront premium discount
  • Opportunity to control their annual premium adjustments by engaging in our Healthy Living Programme and monitoring key health metrics
  • Access a range of rewards and discounts from our Healthy Living Programme
  • Opportunity to earn cashback every year.
Find out more about Wellness Optimiser.
Vitality Optimiser

About Vitality Optimiser

By choosing Vitality Optimiser, your clients get an upfront premium discount of up to 40%. They'll also get access a range of rewards and discounts from our Healthy Living Programme.

They can control their annual premium adjustments by taking steps to engage with their health and also receive annual cashback depending on their Vitality status.

The benefits your clients get with either Vitality Optimiser or Wellness Optimiser are dependent on their premiums.

The benefits:

  • An upfront premium discount
  • Opportunity to control their annual premium adjustments by engaging in our Healthy Living Programme
  • Access a range of rewards and discounts from our Healthy Living Programme
  • Opportunity to earn cashback every year.
Find out more about Vitality Optimiser.

The benefits your clients get with either Vitality Optimiser or Wellness Optimiser are dependent on their premiums:

VITALITY LITE VITALITY PLUS
 If your clients premium is below £30 for single lives (or £30 for joint lives):  If your clients premium is £30 or above for single lives (or £40 for joint lives):
  •  £1.50 per month
  • Access to a number of discounts and rewards partners.
  •  £3.80 per month with Wellness Optimiser or Vitality Optimiser
  • Access to an extended range of discounts and rewards.
Find out more about Vitality Lite and Vitality Plus.

Our reward partners

As well as providing award-winning healthcare, our health and reward partners help your clients understand their health, as well as making it cheaper and easier to get healthier with a range of discounts, rewards and cashback.
Virgin Active white logoCineworld and Vue white logosBritish Airways white logoStarbucks white logoChampneys white logo
Polar white logoWeightwatchers white logoEvans Cycles white logoLloyds Pharmacy white logoGarmin white logo
See all our partners

Where to next? 

Explore our Healthy Living Options to decide which is best suited for your clients

  • Wellness Optimiser

    We're rewarding your clients for looking after their health and helping them to better understand key lifestyle-related health factors

  • Vitality Optimiser

    Boy playing on the beach

    By adding Vitality Optimiser to your client’s Life Insurance policy, they get access to even more discounts, savings and rewards 

  • Vitality Lite and Vitality Plus

    The benefits your clients get with either Vitality Optimiser or Wellness Optimiser are dependent on their premiums

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