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VitalityLife

Healthy Living Options


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At Vitality, our core purpose is to make people healthier, and to enhance and protect their lives

We encourage and reward your clients for being healthy, so all of our plans come with healthy discounts and rewards.

With Vitality Optimiser and Wellness Optimiser, they'll receive an upfront discount on our award winning cover, as well as the ability to reduce their premiums further by engaging with their health. This helps make the cost of cover more affordable for everyone.

If they choose not to add an Optimiser, your clients can still benefit from a Healthy Living Option by adding Vitality Plus to their plan. 

All about our Healthy Living Options

Wellness Optimiser

We're rewarding your clients for looking after their health and helping them to better understand key lifestyle-related health factors: BMI, Blood Pressure, Cholesterol and Blood Glucose. The healthier they are and the greater their level of engagement with the Vitality Healthy Living Programme, the lower they can keep their premiums.

It also comes with our greatest upfront discount of up to 60%. It also gives your clients the ability to reduce their premiums, as well as access to a range of rewards and discounts from our Healthy Living Programme, depending on their monthly premium.

At a glance, what do your clients get?

  • Rewards your clients for understanding and improving their health
  • An upfront discount of up to 60%
  • The ability to reduce their premiums every year
  • Access to a range of rewards and discounts.
Wellness Optimiser is also the first protection product to offer enhanced upfront discounts to your clients who have Type 2 Diabetes or a high BMI, while providing them with an opportunity to make the changes they need to control their conditions.
Find out more about Wellness Optimiser.

Vitality Optimiser

Your clients will receive an upfront discount of up to 45% on our award winning cover, as well as the ability to reduce their premiums further by engaging with their health. It also gives your clients access to a range of reward and discounts from our Healthy Living Programme, depending on their monthly premium. 

At a glance, what do your clients get?

  • An upfront discount of up to 45%
  • The ability to reduce their premiums every year 
  • Access to a range of rewards and discounts.
Find out more about Vitality Optimiser.

Vitality Plus

If your clients choose not to add an Optimiser, they can still benefit from our partners and rewards by adding Vitality Plus to their plan.

This gives them access to our extended range of discounts and rewards, including discounted gym membership, cinema tickets and a weekly coffee. The more your clients do to look after their health, the bigger the rewards. 
Find out more about Vitality Plus.

How much do our Optimisers cost?

Depending on their monthly premium, your clients will enjoy the benefits of either Vitality Lite or Vitality Plus.

Vitality Lite

Vitality Plus

If their monthly premium is below £45 for single life plans or below £60 for joint life plans:
  • They'll receive access to a number of discounts and rewards
  • We'll include an additional fee of £1.75 per month, per adult
  • There is no charge for children.
If their monthly premium is above £45 for single life plans or above £60 for joint life plans:
  • They'll receive access to our extended range of discounts and rewards
  • We'll include an additional fee of £4.50 per month, per adult
  • We'll include an additional fee of £2.00 per month, per child.
Find out more about the difference between Vitality Lite and Vitality Plus, along with which of our discount and rewards partners your clients will be able to access.

The plan your client selects determines which Optimiser they can add:

Essentials Plan

They can add Vitality Optimiser or Wellness Optimiser.

VitalityLife Plan

They can add Vitality Optimiser or Wellness Optimiser.

Mortgage Plan

Vitality Optimiser is automatically included.

Business Protection Plans

They can add Vitality Optimiser.

Relevant Life Plans

They can add Vitality Optimiser or Wellness Optimiser.

Just some of our reward partners

Our partners help your clients understand their health, as well as making it cheaper and easier to get healthier with a range of discounts, rewards and cashback.
  • Virgin Active white logo
  • Cineworld and Vue white logos
  • Starbucks white logo
  • Champneys white logo
  • Polar white logo
  • Weightwatchers white logo
  • Garmin white logo
See all our partners

Where to next? 

Explore our Healthy Living Options to decide which is best suited for your clients

  • Wellness Optimiser

    We're rewarding your clients for knowing and understanding their health, with an upfront discount of up to 60%.

  • Vitality Optimiser

    With Vitality Optimiser, your clients will receive an upfront discount of up to 45% on our award winning cover.

  • Vitality Lite and Vitality Plus

    Your clients will enjoy the benefits of either Vitality Lite or Vitality Plus when adding an Optimiser to their plan.

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