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Healthy Living Options

Vitality Plus

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Please note that due to the coronavirus pandemic, we have paused the introduction of our new partners included within Vitality Plus, such as Expedia, Caffè Nero and Virgin Atlantic.

Availability of other partners and rewards may also be affected. Please visit our adviser Coronavirus FAQs for the latest information.

What if your clients want to benefit from our discounts and rewards without adding an Optimiser?

If your clients choose not to benefit from the upfront discounts of one of our Optimisers, they can still enjoy the full range of healthy living discounts and rewards of the Vitality Healthy Living Programme by adding Vitality Plus.

This gives them access to our extended range of discounts and rewards, including discounted gym membership, cinema tickets and a weekly coffee. The more your clients do to look after their health, the bigger the rewards. 

How much does Vitality Plus cost?

If their monthly premium is above £45 for single life plans or above £60 for joint life plans, they can add Vitality Plus to their plan: 

  • They'll receive access to our extended range of discounts and rewards
  • We'll include an additional fee of £4.50 per month, per adult
  • We'll include an additional fee of £2.00 per month, per child.

What discounts and rewards do your clients get access to?

Discounts and Rewards

 Vitality Plus

Active Rewards

Amazon Prime

Vitality American Express® Credit Card**

Vue / Cineworld

Waitrose & Partners**

Eat well


Get active




Runners Need


Virgin Active, Nuffield and David Lloyd Clubs*

Status based rewards

Mr & Mrs. Smith

Understanding their health

Vitality Healthcheck

Bluecrest Health Screening

Wellbeing and Relaxation

Allen Carr's



Where to next? 

  • Wellness Optimiser

    We're rewarding your clients for knowing and understanding their health, with an upfront discount of up to 60%.

  • Vitality Optimiser

    With Vitality Optimiser, your clients will receive an upfront discount of up to 45% on our award winning cover.

  • Healthy Living Options

    Our Healthy Living Options are all slightly different so you can tailor the right one to your clients' lifestyle and needs

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Friday 8.30am - 5pm

Important information: 

* Selected clubs
** Available to members with a minimum monthly premium of £60 (excluding additional fees)
We might change Vitality Plus in the future

We might change the way we award points, the way your client’s status works or the cost of Vitality Plus. We may also change our rewards; taking some away, adding new ones or improving the ones we have. So, your client shouldn’t buy this product just because they are interested in a particular rewards partner.

If we do need to change something, we’ll always let your client know and we’ll always give them at least six weeks’ notice.