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Save on a day out at a UK Merlin Attraction

Your clients can choose 30% off on up to four Online Advance tickets for a UK Merlin Attraction when they keep moving

Qualifying plans, minimum premiums, T&Cs apply

Family on a rollercoaster

Need a family day out?

Your clients could be thrill seekers, history buffs or just planning a fun day out with their loved ones. Your clients can enjoy a day out at attractions like Alton Towers Resort, LEGOLAND® Windsor Resort, SEA LIFE and much more.

When your clients earn activity points for getting active – and play in the Vitality UK app every week – they can choose 30% off on up to four Online Advance tickets for a selected UK Merlin Attraction, each month.

They’ll need a plan with Vitality Plus benefits to play in our app and choose this reward.

* Participating UK Merlin Attractions only, subject to availability

LEGO, the LEGO logo, the Brick and Knob configurations, the Minifigure, DUPLO and LEGOLAND are trademarks of the LEGO Group. © 2025 The LEGO Group.

rewards

We've boosted our rewards. And that means your clients could save up to £2,000 every year

All these savings can help to offset the cost of your clients’ plan. What’s not to love?

Saving is based on a Vitality Plus member on Platinum status who regularly uses the weekly and monthly Active Rewards, and a range of other partner benefits. Price correct as of April 2025.

How can they get the Merlin Entertainments reward?

Your plan

Join Vitality

Your client will need a qualifying health or life insurance plan with Vitality Plus benefits

Dial activity

Get moving

They need to earn 12 activity points a week through everyday steps, gym visits and workouts. And then log in to the Vitality UK app regularly to sync their points

Star users

Play weekly

Your client should log in to our app every week and use their Weekly Play to find and collect Stanleys

Weekly rewards

Choose a UK Merlin Attraction

They need to find at least four Stanleys in a month to be able to choose the Merlin Attractions reward from the last Monday of the month

Which plans qualify for this reward?

Health plans

Your clients will need one of the following plans to be able to enjoy the Merlin Attractions reward:

  • Personal health insurance
  • Business health insurance
  • Corporate health insurance or trust schemes with Vitality Plus benefits

Life insurance

Your client’s life insurance plan will need to include the following to be eligible for the Merlin Attractions reward:

  • Optimiser
  • A minimum monthly premium of £45 for single life plans, or £60 for joint life plans
  • A monthly fee of £5.50 per adult, to enjoy our rewards
Stanley and hot air balloons

We've powered up our rewards

We’ve introduced some new brands so your clients can stay motivated to get healthier. Plus, a new app experience to give them more choice with their plan.

It’s more for them, more for you and more for your business.

  • Go beyond just financial planning
    Help your clients look after their health with top-rated cover and next-level rewards
  • Build stronger client relationships
    Enjoy more regular touchpoints, more cross-sell opportunities and a stronger referral network
  • Give your clients value back – immediately
    Recommend next-level protection that could give your clients up to £2,000 in added value every year 1

1 Annual saving based on a Vitality Plus member on Platinum status, who regularly uses the weekly and monthly Active rewards, and a range of other partner benefits

Need more information?

We're here to answer any questions you have

Details correct as of April 2025. Terms and conditions apply.

We’re here to help

Your Business Consultant is always ready to support you. 

Health insurance

Health insurance

Call us on 0345 051 0044. Lines open Monday-Friday 8.30am-5:30pm

Life insurance

Life insurance

Call us on 0345 601 0072. Lines open Monday-Friday 8.30am-6pm

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Business Consultant

Unsure who your Business Consultant is? Email us to find out. 

Call charge information

Calls to ‘03’ numbers cost no more than a national rate call to a 01 or 02 number, whether from a mobile or a landline. If you get inclusive free calls to local rate numbers with your landline or mobile tariff, calls to ‘03’ numbers will be included.