Rewards are going to the next level
Your clients' rewards have been boosted. Now they can get even more for their healthy habits
Discover the power of next-level rewards
We're giving the Vitality Programme a boost - including brand new rewards, and a new digital experience. Giving your clients more reasons to engage with their plan benefits, and get healthier in the process.
When they earn 12 activity points a week, they'll now be able to:
- Pick their favourite weekly rewards in the Vitality UK app
- And when they keep moving, our Vitality Plus members can play for extra monthly rewards
Let's have a closer look at how it works
Earn 12 activity points every week to pick weekly rewards, and play for more
Pick their weekly rewards
When your client earns 12 activity points in a week, they'll get to pick rewards that work best for them.
Rewards will become available from Monday each week. From there they'll be able to log into the Vitality UK app and pick between:
- Caffè Nero -
- a handcrafted drink, on us, for Vitality Plus members
- 50% off a handcrafted drink for Vitality Select members
- And itsu - 25% off a freshly-made meal
or
- ODEON or Vue - 50% off a cinema ticket
Your clients will need to pick their rewards, and use them, by the Sunday of the same week.
And then play for monthly rewards
For clients with Vitality Plus plans, earning those activity points also means they can play to unlock more rewards.
When they log into the app and collect Stanleys every week, they'll get at least one reward every month - up to a maximum of three rewards. The more they play, the more Stanleys they can collect and the more rewards they can choose from.
When they keep moving, they can choose from leading brands like:
- ODEON or Vue - a cinema ticket, on us 1
- itsu - a freshly-made meal, on us
- Rakuten TV - an on-demand movie rental
- Carluccio's - a meal from a range of Italian classics
- Merlin Attractions - 30% off up to four Online Advance tickets for a participating UK attraction
- Amazon.co.uk Gift Card - an Amazon gift card. Eligibility criteria applies
Rewards are unlocked from the last Monday of every month. Your clients will have until Sunday of the same week to make their choice. They'll still have 30 days from choosing the rewards to enjoy them.
And your clients can continue to enjoy our other rewards as usual
Expedia
Your clients can get up to 20% off on up to four hotel bookings each plan year
Waitrose & Partners
Your clients can get up to 25% cashback on Good Health food when they get active. A monthly spend cap applies
1 Members who live in Northern Ireland can choose from the following cinemas; IMC Cinemas, Omniplex, Movie House Cinemas, The Ritz Cinemas and ODEON.
Details correct as of February 2025. Qualifying plans, minimum monthly premiums and terms and conditions apply to every reward separately.
You and your clients will benefit from the changes
More savings for your clients
The next generation of the Vitality Programme and its new rewards could save your clients over £500 a year, when they pick a reward every week and play to get at least one monthly reward 2
Business that's here to stay
We're providing your clients with value from day one which helps to drive a 4x improvement in lapse rates 3
Improving our members' lives
Members engaged in the Vitality Programme can increase their life expectancy by up to 5 years 4
2 Annual savings is based on a Vitality Plus member picking Caffè Nero and itsu rewards weekly and selecting the ODEON cinema ticket each month
3 Vitality Analysis, 2025
4 Based on members who moved from earning 0 to 21+ activity points a week throughout their lifetime, applied to standard UK mortality rates
So, what do your clients need to do?
To enjoy our new rewards experience this spring, your clients should:
Download the app
Download the Vitality UK app and complete their Health Profile. It only takes a few minutes to get set up
Get moving
Your clients need to earn 12 activity points to pick their weekly rewards. Vitality Plus members can then also play for monthly rewards
Sync their points
Different activity trackers connect to our app in different ways. Be sure your clients log into our app every Sunday to make sure their points are up to date
Get rewarded
From Monday each week, they can pick their favourite rewards in the app. And Vitality Plus members can keep moving to play for more. Happy days!
Your Launch 2025 toolkit
Resources to support your client through the changes
2025 Launch: At a glance
2025 Launch: Interactive brochure
2025 Launch: Watch on demand
Need more information?
We're here to answer any questions you have
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