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I could do with a boost

Get boosted rewards and benefits with Vitality Pink 

Your clients can boost their rewards and benefits when they buy a qualifying health insurance and life insurance plan.

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Life's better with more Vitality.

When your clients hold eligible Health and Life insurance plans, they become Vitality Pink members and can enjoy an exclusive new set of benefits and boosted rewards.

Vitality Pink is available to members who hold both a VitalityLife Plus plan and a VitalityHealth Personal, Business or qualifying Corporate Healthcare plan. Vitality Pink boosts two of our newly introduced benefits – the Vitality American Express® Credit Card and Waitrose Healthy Food Benefit. 

In addition, included in your clients cover is a new Cancer Benefit Booster – a unique protection benefit that provides your clients with an additional income of £570, plus the value of their Vitality insurance premiums each month that they are undergoing cancer treatment. 

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Boosting your clients' benefits

  • Cancer Benefit Booster

    Introducing a unique protection benefit with Vitality Pink - our Cancer Benefit Booster.

  • Vitality American Express® Credit Card

    Up to 2% healthy cashback booster, when you get active2. This is boosted from up to 1% for single plan members. Representative 32.9% APR variable. Subject to approval. Terms apply.

  • Boosted discount

    Your clients can get boosted discount on healthy food at Waitrose.

Where to next?

  • Health Insurance Homepage

    Health insurance that rewards your clients.

  • Rewards Overview

    We’re the health insurer that gives your clients’ something back when they get active, meaning they can  benefit without having to claim.

  • Cancer Benefit Booster

    A monthly contribution to your clients living costs if they ever undergo cancer treatment - included when your clients have eligible Health and Life plans.

  • Life Insurance Homepage

    Positively different life insurance covering Personal, Business and Mortgage protection.

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