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Sales as a Force for Good

Our human psychology creates a powerful instinct to resist insurance and overlook
its value, leaving many in the UK underinsured. So how can the advice process
overcome this to help clients make better informed decisions?

Book a workshop through your Business Consultant or complete the
digital course on the Vitality Academy.


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Vitality Academy

Built around you, Vitality Academy offers multi-media digital learning where you’re in control. It’s easy to dip in and out, accessing content on the go through desktop or a mobile device.

Our content caters for varying needs and experience - from foundational knowledge, to in-depth expertise and key leaders guiding you through industry trends.

If a course meets your learning needs, you can claim CPD and download your certificate when you’re done.

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Explore our new and most popular courses.

If you’re already registered, you can also login to the Vitality Academy to view our full catalogue of courses. If you can’t access the content below, please register first.

  1. New and most popular
  • Vitality Launch 2023

    This course will tell you more about our launch enhancements.
  • Serious Illness Cover

    In this course you'll learn how Vitality's Serious Illness Cover meets the needs of the modern consumer and differs from traditional critical illness plans.
  • Income Protection Masterclass

    The case for income protection, providing key UK statistics for your client conversations that lay bare the true scale of risk faced by individuals, along with an easy guide on how Vitality’s proposition can meet this growing need.
  • Building a Personal Protection Plan

    In this course, we explore the options and cover available and how to tailor these to your clients’ needs.
  • Introducing Vitality

    This course explains the shared value insurance model and the key reasons to choose VitalityHealth and VitalityLife.
  • Vitality Programme

    This course summarises the discounts and rewards your client will receive through the programme as well as know how your client can earn points and improve their Vitality status.
  • Guide to Trusts Learning Series

    A collection of three courses to build your knowledge around Trusts.
  • Building a VitalityHealth Plan

    Understand Core Cover and Cover Options, know how to tailor your client’s plan even further and explain the additional benefits available on Business Healthcare plans.

Monthly Prize Draw.

Every month we run a feedback incentive. Simply complete a course you’ve not done before and tell us what you think at the end.

Each time you do this, you’ll receive an entry into a monthly prize draw for a £50 Waitrose & Partners voucher.

See our terms & conditions for full details.

Where to next?

  • Speaker Series

    Our monthly Speaker Series webinar examines the most topical and thought-provoking issues affecting us today, through a lens that explores exactly what they might mean for financial advisers.

  • Clinically Speaking

    Specifically for our advisers, these short expert videos discuss a topical clinical subject and look at healthcare trends, data insights, and clinical research.

  • Insights Hub

    Original research and industry debate on the most inspiring subjects, we’ve got the insights you need.

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