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Vitality

A dedicated area exclusively for St. James's Place Partners

Vitality Insurance.

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Award winning cover with great benefits that reward your clients for being healthy, meaning they don’t need to claim to benefit.
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We make sure you have more to offer your clients to ensure that they can protect the things that matter to them.
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Vitality Academy
Built around you, Vitality Academy offers multi-media digital learning where you’re in control.
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Stay informed on the latest industry trends, insights and developments.

Earn CPD and explore the latest insights and topics - through courses, videos, articles, live sessions and more.

Articles, blogs, videos, podcasts & infographics

Original research and industry debate on the most inspiring subjects, we've got the insights you need.

Visit our Insights Hub

Digital live-speaker sessions

The Vitality Speaker Series

Featuring industry experts, business and political leaders, medical and sports professionals providing unrivalled insight into the topics most important to your advisers and their clients.

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Clinically Speaking

Specifically for our advisers, these short expert videos discuss a topical clinical subject and look at healthcare trends, data insights, and clinical research.

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Learning resources, courses and videos

Vitality Academy

Stay up-to-date with Vitality Products, industry knowledge and trends impacting your and your clients. Our convenient digital learning offers easy mobile access and you can also claim CPD by completing courses.

Learn more and earn CPD

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Join our adviser mailing list

Have you signed up to our marketing mailing list for advisers? Sign up now to make sure you don't miss out on all the latest updates and information from VitalityLife.
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Press and Media centre

Visit our Media centre to read the latest Vitality press releases. 
Visit our Media centre

Take a look at our ever-growing list of awards.

You can see our most recently won awards and recognitions or view all of our awards by product and service area.

Regular updates on any new awards we’ve won can also be found here, plus we'll include information on upcoming awards ceremonies and events.
Explore Awards

Helping you grow your business

  • You'll have access to the largest distribution team in the industry, over 110 face-to-face business consultants 
  • Your own business consultant will support and enhance your business, making sure there are no missed opportunities
  • Marketing support – toolkits, templates, videos, sales aids and online tools
  • We'll help you to add more value to your client relationships – our proposition makes it easier to overcome price objections and really demonstrate the value of your advice
  • Engaged Vitality members are much less likely to lapse their plan and much more likely recommend you to their friends and family.

Where to next?

  • Online Tools

    Explore our wide range of online tools, designed to support your client conversations and help you to grow your business.

  • Conditions Covered

    Look up the common conditions covered in our plans for your clients.

  • Non-Medical Limits

    See what type of medical assessment is required from your clients.

  • Serious Illness Cover

    Our award-winning Serious Illness Cover.