It's always nice to be recognised.

Providing excellent customer service and a great experience is so important to us.

We want to make sure that all of the advisers that work with us are fully supported and feel they can reach us with any questions they may have as quickly and simply as possible.

That's why we're particularly proud of our successes in the areas of Customer Service and Experience.

Protection Guru Awards

Best Insurer for Protecting Business Owners - 2022
Best Preventative Support Service - 2022
Best Rehabilitation Support Service - 2022

Insurance Times Tech and Innovation Awards

Investor/Corporate Innovator Of The Year - 2021

European Contact Centre & Customer Service Awards

Responding in a Crisis – Supporting Customers (Insurance and Financial Services), Gold Winners - 2020

The British Insurance Awards

Customer Care Award Winners - Vitality Nurses - 2020

Top Companies for Customer Service

Top 50 Companies 2019 - 1st place overall

• 1st place in calls channel
• 1st place for Best Large Contact Centre
• 1st in the Financial Services sector.

Top 50 companies 2018 – 2nd place overall

• 1st place in Best Financial Services
• 1st place in Best Large Contact Centre
• 1st place for Social Media
• 1st place for Most Improved Calls.

Top 50 companies 2015 - 2017 - Finalists

UK Customer Experience Awards

UK Customer Experience 2022

• Gold award for Use of Technology
• Bronze award for Customer Experience Strategy

UK Customer Experience 2021
Customer Experience (CX) team of the year

UK Customer Experience 2020 – Overall winners

• Gold award for B2B Customer Experience
• Gold award for Employees at the Heart of Everything
• Silver award for Product or Service Development
• Silver award for Customers at the Heart of Everything.

UK Customer Experience 2017 - 2019 - Finalists

Financial Adviser Service Awards

Financial Adviser Service Awards 2012, 2013, 2014 – 5 Stars
Financial Adviser Online Service Awards 2015 – 5 Stars
Financial Adviser Online Service Awards 2015 – Most Improved.

Cover Awards

Cover Excellence Awards
2022 - Outstanding Mental Health and Wellbeing Support
2021 and 2022 - Outstanding Individual Health Insurance
2021 - Outstanding Promotion of Protection
2015, 2016, 2018 and 2019 Individual PMI
2018 – Best Value Added Service, Individual protection & Individual PMI. 
2017 – Group PMI provider

Cover Customer Care Awards
Cover Customer Care Awards 2019 – Health & Wellness Group and Individual.

Cover Healthcare Innovation Awards
Outstanding Collaboration of the Year 2021 - VitalityHealth and Peppy Menopause Support

AKG Financial Strength Awards

Financial Strength Awards 2021 - VitalityHealth: Rated B+, Very Strong

Moneyfacts Awards

Moneyfacts Investment Life and Pensions 2013 - 2021 – Best PMI.

Defaqto Ratings

Defaqto 5 star 2012 - 2022 – Individual PMI
Defaqto 5 star 2012 - 2023 – Group PMI

Corporate Adviser Awards

Corporate Adviser Awards 2021 - 5-Star Provider Service Rating

Health Insurance Awards

Health Insurance Awards 2016 and 2020 – Best Individual Protection Provider 
Health Insurance Awards 2015, 2016 and 2020 – Best Marketing & Sales support for advisers 
Health Insurance Awards 2018 – Most Innovative New Product - VGP.

Money Marketing Awards

Money Marketing 2019 – Best Individual Protection.

Protection Review

Protection Review 2011, 2012 – Innovation Award
Protection Review 2015 – Organisation of the Year.

Professional Adviser Awards

Professional Adviser Awards 2011 – Best Individual Protection Provider.

Moneyfacts Awards

Moneyfacts Annual Star Ratings for Critical Illness 2021 - Five Star Ratings:

• Critical Illness Decreasing Term - Serious Illness Cover
• Critical Illness Decreasing Term - Serious Illness Cover Plus
• Critical Illness Level Term - Serious Illness Cover
• Critical Illness Level Term - Serious Illness Cover Plus

Moneyfacts Annual Star Ratings for Critical Illness 2021 - Four Star Ratings:

• Critical Illness Decreasing Term - Mortgage Serious Illness Cover
• Critical Illness Level Term - Mortgage Serious Illness Cover

Moneyfacts Investment Life and Pensions 2018, 2020 & 2021 – Best CIC Provider.

FT Adviser Service Awards

• Winner - Protection & Pension Providers – 2021
• Most Improved - Protection & Pension Providers - 2021

Defaqto Ratings

• Defaqto 5 star 2006 - 2023 – Critical Illness (Dec)
• Defaqto 5 star 2006 - 2023 – Critical Illness (Level)
• Defaqto 5 star 2006 - 2023 – Critical Illness (Standalone)
• Defaqto 5 star 2009 - 2023 – Income Protection
• Defaqto 5 star 2015 - 2023 – Life Assurance (Dec)
• Defaqto 5 star 2015 - 2023 – Life Assurance (Level)

AKG Financial Strength Awards

Financial Strength Awards 2021 - VitalityLife: Rated B+, Very Strong

Cover Awards

Cover Excellence Awards 2011 – Later Life Products
Cover Excellence Awards 2015 – Individual Life Insurance.

Health Insurance Awards

Health Insurance Awards 2019 – Most Innovative New Product – Mortgage
Health Insurance Awards 2009 - 2016 – Best Individual Critical / Serious Illness Cover Provider. 

LifeSearch Protection Awards

LifeSearch Protection Awards 2009, 2011, 2012, 2014 - Best New Initiative
LifeSearch Protection Awards 2011 – Most Improved Provider
LifeSearch Protection Awards 2012, 2013 - Best Critical Illness Provider
LifeSearch Protection Awards 2013 - Best Provider for Existing Customers.

Mortgage Strategy Awards

Mortgage Strategy Awards 2012, 2020, 2021 – Best Mortgage Protection Provider
Mortgage Strategy Awards 2009, 2010, 2011, 2012 – Income Protection Stand Alone.

Scottish Mortgage Awards

Protection Provider of the year - 2021

The British Insurance Awards

Customer Care Awards Winners - 2020 - Vitality Nurses

FT Adviser Service Awards

• Winner - Protection & Pension Providers – 2021
• Most Improved - Protection & Pension Providers - 2021

Schroders UK Platform Awards

Best use of platform technology 2019 – Highly Commended.

Defaqto Ratings

Defaqto 2020 - 2022 Gold Rated Service – Pension Service.