“We’ve got to find smarter ways to manage demand” – Dr Keith Klintworth on the trends impacting PMI
VitalityHealth Managing Director Dr Keith Klintworth recently sat down with Owain Thomas, Editor and Research Director at Health & Protection, to discuss how PMI products are evolving to meet the changing needs of clients in the current market. Watch the interview below.
Against a backdrop of ongoing pressure on the NHS and the UK getting less healthy, we’ve seen the PMI product range expand to deliver broader healthcare benefits to consumers in recent years.
As well as offering access to private hospital care, health insurance has increasingly provided everything from preventative healthcare support to primary care to post-treatment rehabilitation and recovery. Almost 60% of Vitality’s health claims in 2022 were for everyday care services such as virtual GP appointments, Talking Therapies and physiotherapy1.
We’re also seeing PMI increasingly harness technology to deliver more seamless access to care, with almost half of all claims going through Care Hub2. All this can help insurers effectively manage growing demand as healthcare costs rise, while also raising standards of care. Hear more from Dr Keith Klintworth below.
Where to next?
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Five PMI trends based on Vitality claims data
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With the healthcare landscape shifting significantly in recent times, these are the main trends currently shaping the PMI market.
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UK healthcare needs to innovate
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To remain sustainable and meet the changing needs of society, the PMI sector will need to adapt and innovate, writes Dr Keith Klintworth, Managing Director VitalityHealth.
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1 VitalityHealth Claims Insights Report 2023
2 VitalityHealth Claims Insights Report 2023