Innovation is needed more than everEstimates show that over nine million people in the UK will be living in poor health by 20401. Following the coronavirus pandemic, the NHS is still under immense pressure. Waiting lists are long and rising inflation continues to impact medical costs.
We offer your clients products that incentivise better health and provide earlier intervention. We’re also developing digital pathways to make access to treatments easier.
Our 2023 Claims Insights report highlights five key trends in health insurance:
A closer look at the key findings
The case for prevention has never been clearerObesity and diabetes are leading causes of premature death in the UK2 – costing the NHS billions each year. This is putting a greater emphasis on the need for prevention.
We take a personalised approach to prevention. That's why we've created three key pathways that tackle obesity, diabetes and smoking.
Everyday care is integral to health insuranceOur research shows that the lack of NHS GP appoints is one of the biggest considerations for taking out health insurance.
Everyday care, which includes Vitality GP, Talking Therapies, Physiotherapy and Optical, Dental and Hearing cover, accounts for 58% of all Vitality health claims.
This includes over 10,000 virtual GP appointments per month – a 3x increase since 2019.
Talking Therapies are having an impactOne in four of us will experience a mental health problem of some kind each year4.
There is strong evidence that Talking Therapies are delivering improved patient outcomes:
There's a need for earlier cancer screeningsWith one in two people developing cancer over the course of their lifetimes6, people take out health insurance to ensure rapid access to quality cancer treatment. Awareness and screenings are key to catching cancer early. And our data shows members of all ages need to be aware of the risks.
Our data shows that cancer risk increases with age, but one in four cancer claims are made by members under 50.
Tech is delivering better patient outcomesInnovation is redefining the healthcare experience. There are countless opportunities to create smarter, seamless journeys into care.
Since we introduced our Care Hub in 2021, the adoption of our digital claims journey has been rapid:
Our recommendations for next-generation insurance
Prioritise prevention in the form of healthier lifestyles and appropriate screenings
Provide inclusive everyday care benefits and highlight how these can deliver value from day one
Combine Talking Therapies with support for healthy lifestyles to improve and maintain mental wellbeing
Deliver appropriate screening pathways for cancer, alongside effective treatment
Harness data and technology to deliver patient-centric healthcare journeys
Where to next?
We're here to help.
Your Business Consultant is always ready to support you.
2Health Survey for England 2021
3Vitality and ONS data 2020-2023
5Lower morbidity risk is defined as any non-psychiatric in-hospital claim exceeding £1,000
6Cancer Research UK, 2019