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  1. Life Insurance
  2. Business

Life insurance

Protect the business and the people behind it.

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Why does my client need Business Protection?

Businesses have been significantly impacted over the last year. According to our research, 62% of have had to make changes to their business including how they operate and adaptations to their business offering1.

Business Protection is one of the best ways to safeguard the future of your clients business, by protecting the people who matter most to their business’ success.

Why VitalityLife?

We provide protection plans that are relevant to the needs of your clients’ business and pay out when they need it to. We also take a unique approach to insurance by being the only provider to integrate wellness into our insurance products through the Vitality Programme. It’s why we make it easier and more affordable for your clients to get active – and reward them with lower premiums and even more incentives to keep them motivated. It’s a virtuous circle that leads to more rewarding cover and healthier employees.

 

Guide to business protection
Download our Business Protection Guide

The facts about Business Protection.

With Business Protection, your clients are able to provide their company with an extra degree of long-term stability and reassurance, by protecting key employees and shareholders, should something ever happen to them.

  • 67%

    of business owners say their business is the main source of income for their household2

  • 41%

    of business owners have never considered what might happen to their business if they or a business partner or key employee were critically ill or died2

  • 34%

    of business owners say they have no Business Protection in place2

  • 84%

    of SMEs who have employees, are concerned about their mental wellbeing2

How has COVID-19 affected the business protection market?

Karl Hewstone, Director of Sales & Adviser Development features in COVER’s ‘An Audience with…’ series. During this three-part video series Karl discusses the impact of the pandemic on the Business Protection market, the opportunities available to you as a financial adviser as well as how to address these opportunities.
Watch the series

Business Protection Toolkit.

In this toolkit, you can easily access everything you’ll need to talk to your clients about Business Protection. We’ve highlighted the most popular resources in yellow, and you can find a list of the others below. You'll find other toolkits throughout our website.

Relevant Life Plan overview
Business Protection sales aid
Relevant Life Plan sales aid
Disability Cover for Business sales aid
Optimiser overview

Book Icon

Business Protection overview            

Book Icon

Business Serious Illness Cover sales aid                           

Calculator

Risk Calculator                                  

Business protection options

Our range of cover options give your clients reassurance and vital support.

  •            Key Person Cover           

    Younger and older woman working on laptop

    Within any business, there are key personnel with essential roles to play. This cover option gives your clients a payment to help protect their business’ profits if anything critical was to happen with a key employee.

    Find out more

  • Shareholder and Partnership Cover

    Group of business people walking down stairs

    This cover option provides a lump sum to your clients and keeps them covered even in the unfortunate circumstances of a business shareholder or partner passing away or suffering a serious illness.

    Find out more

  •    Business Loan Protection        

    Man typing on laptop

    Gives your clients a payment to repay business loans if a shareholder or a business partner dies or suffers a serious illness.

    Find out more

Optimiser

With Optimiser, your clients will receive our best available premium - up to 30% lower than our standard premium on fixed-term cover. They can also keep their premiums low through doing healthy things and improving their Vitality status. With Platinum status, they'll see 0% annual increases in premium.

Now, Vitality Select is included on all plans for no extra cost, giving your clients access to a number of discounts and rewards.

When their monthly premium above £45 for single Life plans and above £60 for joint Life plans, they can enjoy Vitality Plus for an extra £4.75 per person per month, giving them access to our extended range of discounts and rewards!
Find out more

Where to next?

  •          Relevant Life Plan               

    Man holding bike handlebars and a coffee cup

    The cost-effective alternative to Life Cover. A tax-efficient way for your client to give their best people the best benefits.

    Learn More

  •          Additional Options             

    Person using laptop

    Enhance your clients' cover with a range of additional options to suit their needs and budgets.

    Learn More

  • Business Protection Literature Library

    Woman using library shelf

    Find our Business Protection literature.

    Learn More

  •                Online tools                  

    Devices showing Vitality tools in use

    Explore our wide range of online tools, designed to support your client conversations and help to grow your business.

    Try our tools
1Defaqto verified competitor comparisons, September 2020
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