Skip to Content

Life insurance

Protect the business and the people behind it.

Why does my client need Business Protection?

Businesses have been significantly impacted over the last year. According to our research, 62% of have had to make changes to their business including how they operate and adaptations to their business offering1.

Business Protection is one of the best ways to safeguard the future of your clients business, by protecting the people who matter most to their business’ success.

Why VitalityLife?

We provide protection plans that are relevant to the needs of your clients’ business and pay out when they need it to. We also take a unique approach to insurance by being the only provider to integrate wellness into our insurance products through the Vitality Programme. It’s why we make it easier and more affordable for your clients to get active – and reward them with lower premiums and even more incentives to keep them motivated. It’s a virtuous circle that leads to more rewarding cover and healthier employees.


The facts about Business Protection.

With Business Protection, your clients are able to provide their company with an extra degree of long-term stability and reassurance, by protecting key employees and shareholders, should something ever happen to them.

  • 67%

    of business owners say their business is the main source of income for their household2

  • 41%

    of business owners have never considered what might happen to their business if they or a business partner or key employee were critically ill or died2

  • 34%

    of business owners say they have no Business Protection in place2

  • 84%

    of SMEs who have employees, are concerned about their mental wellbeing2

How has COVID-19 affected the business protection market?

Karl Hewstone, Director of Sales & Adviser Development features in COVER’s ‘An Audience with…’ series. During this three-part video series Karl discusses the impact of the pandemic on the Business Protection market, the opportunities available to you as a financial adviser as well as how to address these opportunities.
Watch the series

Business Protection Toolkit.

In this toolkit, you can easily access everything you’ll need to talk to your clients about Business Protection. We’ve highlighted the most popular resources in yellow, and you can find a list of the others below. You'll find other toolkits throughout our website.

Relevant Life Plan overview
Business Protection sales aid
Relevant Life Plan sales aid
Disability Cover for Business sales aid
Optimiser overview

Business protection options

Our range of cover options give your clients reassurance and vital support.

  •            Key Person Cover           

    Within any business, there are key personnel with essential roles to play. This cover option gives your clients a payment to help protect their business’ profits if anything critical was to happen with a key employee.

  • Shareholder and Partnership Cover

    This cover option provides a lump sum to your clients and keeps them covered even in the unfortunate circumstances of a business shareholder or partner passing away or suffering a serious illness.

  •    Business Loan Protection        

    Gives your clients a payment to repay business loans if a shareholder or a business partner dies or suffers a serious illness.


With Optimiser, your clients will receive our best available premium - up to 30% lower than our standard premium on fixed-term cover. They can also keep their premiums low through doing healthy things and improving their Vitality status. With Platinum status, they'll see 0% annual increases in premium.

Now, Vitality Select is included on all plans for no extra cost, giving your clients access to a number of discounts and rewards.

When their monthly premium above £45 for single Life plans and above £60 for joint Life plans, they can enjoy Vitality Plus for an extra £4.75 per person per month, giving them access to our extended range of discounts and rewards!
Find out more

Where to next?

  •          Relevant Life Plan               

    The cost-effective alternative to Life Cover. A tax-efficient way for your client to give their best people the best benefits.

  •          Additional Options             

    Enhance your clients' cover with a range of additional options to suit their needs and budgets.

  • Business Protection Literature Library

    Find our Business Protection literature.

  •                Online tools                  

    Explore our wide range of online tools, designed to support your client conversations and help to grow your business.

1Defaqto verified competitor comparisons, September 2020
Contact your Business Consultant
or call 0345 601 00720

Lines are open:
Monday - Friday 8.30am - 6pm