About us
Forward thinking health and life insurance.
Who we are
At Vitality, everything we do is driven by our core purpose - to make people healthier and to enhance and protect lives.
The joy of Vitality is that it's for anyone who wants to look after their health. Whether that's the serious runners or the just-for-funners. Clients who want to move more or smoke less. Or both.
Through our scientifically proven Vitality Programme - the world's largest incentive-based health promotion programme - we help our members take control of their health and make positive changes.
Our discounts and rewards motivate them to keep it up, so those changes become long-term health habits. Your clients claim less and get to enjoy life in better health, for longer. That's good for them, good for us and good for society. That's Shared Value.
What we do
Our focus is on providing your clients with market-leading value while helping you create a healthier and more engaged client base. Rather than just protecting our members when they need to claim, our cover proactively prevents illness and injury. And we can deliver real value from our insurance from day one.
Our award-winning VitalityHealth plans provide start-to-finish private care - from Vitality GP video consultations to fast access to consultants and treatment. Our Advanced Cancer Cover gives dedicated care at every step of the journey. Plus, our Full Cover Promise means no unexpected bills.
VitalityLife has a complete range of award-winning protection products. Our life insurance comes in two forms: Term Life Insurance or Whole of Life Cover. Our Serious Illness Cover is based on the impact the condition has on lifestyle. This means it pays out earlier and more often than traditional critical illness cover1. And our Income Protection rewards your clients for being healthy and supports them when they're not - with an upfront guarantee to payout up to £8,000 a month.
Healthy people, healthy planet
Vitality is a business that drives positive change. We reward people for making and sustaining healthier choices. But healthy people also need a healthy environment. That's why we're committed to:
- being carbon neutral by 2025
- reaching Net Zero by 2050 or earlier
- incentivising one billion healthy activities a year by 2030.
Our values
Great people
We find the best person for every role from diverse backgrounds, with distinctive personal experiences and outlooks.
Liberating the best in people
We believe there is greatness in everyone. We insist on an inclusive environment so every person can be themselves to work.
Intellectual leadership
Our approach to health is grounded in science and facts. We commit to continuous learning so that we are leaders in our field.
Force for good
We are determined to be an exceptional employer, excellent partner and a good corporate citizen.
Customer, customer, customer
We're obsessed with our customers - your clients. We use every interaction to understand and improve their experience.
Innovation and optimism
As a proud next generation insurer, we continuously adapt our market-leading cover to meet your clients' changing needs.
Drive, tenacity & urgency
We execute brilliantly and at rapid pace, marrying ambitions with short-term goals. We are unrelenting and measure rigorously.
Business astuteness & prudence
We only invest if there is a clear benefit for the organisation, our customers and society. We pursue exceptional risk management.
Integrity, honesty & fairness
Every decision we make is underpinned by these values. For us, integrity, honesty and fairness come before anything else.
We’re here to help
Your Business Consultant is always ready to support you.
Health insurance
Call us on 0345 051 0044. Lines open Monday-Friday 8.30am-5:30pm
Life insurance
Call us on 0345 601 0072. Lines open Monday-Friday 8.30am-6pm
Business Consultant
Unsure who your Business Consultant is? Email us to find out.
1. Defaqto Engage, 2023