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Vitality Partner.

PureGym.

Limited time offer: No joining fee at PureGym

Between 1 January and 29 February 2024, your clients will pay no joining fee at Pure Gym - perfect for those wanting to kick start their health journey in the new year.

The offer if available for new and existing Vitality members. Gym terms and conditions apply.

Up to 50% off Plus monthly gym membership fees at all PureGym gyms.

Your clients can now kickstart their fitness journey with PureGym. Plus, with most gyms open 24 hours, they can train at a time which is convenient for them. They can visit the PureGym Vitality membership page for details of all eligible gyms and to find their nearest centre.


Your clients can get 50% off monthly gym membership fees at all gyms within the PureGym network if they have:

  • A VitalityHealth Personal Healthcare plan
  • A VitalityHealth Business Healthcare plan, excluding members with Vitality at Work
  • A VitalityHealth Corporate Healthcare plan or Healthcare Trust with Vitality Plus benefits
  • A VitalityLife insurance plan with Vitality Plus.

They can get 40% off monthly gym membership fees if they have:

  • A VitalityHealth Corporate Healthcare plan or Healthcare Trust with Vitality Select benefits
  • Vitality at Work
  • A VitalityLife insurance plan with Vitality Select, and a minimum premium of £25.

Minimum premium and terms and conditions apply.

 PureGym

The PureGym difference.

Whether your clients are looking to build endurance or focus on their wellbeing, they’ll be able to find something to suit their needs.

They can get access to:
  • State of the art equipment including cardio and weight equipment to help with their fitness plan
  • Access to a wide range of exercise classes on a weekly basis
  • Access to a majority of gyms 24/7

Plus, with PureGym, there’s no contract required, giving your clients the flexibility to leave when they want and rejoin when they’re ready.

Are your clients already an existing PureGym member?

If your client is already an existing PureGym member, they’ll need to cancel their existing membership and wait for their payment period to end. They’ll then be able to re-join PureGym using their Vitality membership.

Frequently asked questions.

Your clients can choose from any of PureGym’s 290+ locations. Please note that not all PureGym sites are open 24/7, so your clients will need to check their nearest PureGym for opening times.
The Vitality discount applies to the rolling monthly membership. They’ll need to give a full calendar months’ notice if they want to cancel their existing membership.
Visit the PureGym page on the Vitality Member Zone for details. They can also visit the PureGym website to learn more about the Plus membership and find their nearest gym.
Your clients can earn 5 points per visit to the gym. They can also earn a maximum of 8 Vitality points per day and 40 points per week for getting active. To get the maximum 8 daily activity points, they’ll need to track their exercise for that day using a compatible fitness device or mobile app.
Your clients will receive an email from us the day after they purchase a plan unless they have purchased on a Friday or Saturday in which case they'll receive the email on Monday. This email will contain a unique voucher code and step-by-step instructions. All existing members will have to show their Vitality membership number and proof of identity at their selected gym.

*Important Information

The Vitality discount applies to the rolling monthly membership. Members must be 18 years or over to benefit from the discounted Vitality membership. Your clients can only have one discounted gym membership with Vitality.

If your clients have a qualifying plan, they can choose between:
  • One discounted gym membership at either Nuffield Health, PureGym or Virgin Active, or
  • a Peloton Bike, Bike+ or Tread to earn cashback.
VitalityHealth:
50% off monthly gym membership fees at all gyms within the PureGym network if they have:
  • A VitalityHealth Personal Healthcare plan
  • A VitalityHealth Business Healthcare plan, excluding members with Vitality at Work
  • A VitalityHealth Corporate Healthcare plan or Healthcare Trust with Vitality Plus benefits
40% off monthly gym membership fees with:
  • Vitality at Work
  • A VitalityHealth Corporate Healthcare plan or Healthcare Trust with Vitality Select benefits
VitalityLife:
50% off monthly gym membership fees at all gyms within the PureGym network if they have:
  • A VitalityLife insurance plan with Vitality Plus.
40% off monthly gym membership fees with:
  • A VitalityLife insurance plan with Vitality Select, and a minimum premium of £25.
Joining fee:

The joining fee will depend on the gym your client joins. This will be clearly displayed when they join PureGym.

Your client will not have to pay a joining fee if they sign up between 1 January and 29 February 2024 (inclusive). Terms and conditions apply.

Details correct as of January 2024. Terms and conditions apply.

Where to next?

  • Nuffield Health

    Up to 50% off monthly membership gym fees for your clients. There's no joining fee between 1 January and 29 February 2024.

  • Virgin Active

    Up to 50% off monthly membership fees for your clients. There's no joining fee between 1 January and 29 February 2024.

  • All Reward Partners

    See all of the great discounts and exciting rewards your clients can access through the Vitality Programme.

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