Optimiser
Optimiser gives your clients access to our best available premium.
We believe your clients should be rewarded for their healthy choices
That's why Optimiser gives your clients access to our best available premium.
From day one, Optimiser gives your clients up to 40% off our standard premiums on our award-winning life insurance1.
And they can keep their premiums low when they make healthy choices with the Vitality Programme.
That's good for them, good for you and good for us.
More clients can benefit from Vitality
The joy of Vitality is that it’s for anyone who wants to look after their health.
Whether that’s the serious runners or the just-for-funners. Clients who want to move more or smoke less. Or both.
Our own member data – now made up of 1.8m members – shows the broad appeal and accessibility of the Vitality Programme. We can offer value and health benefits to all ages and demographics.
For example, members over the age of 60 are twice as likely to reduce their risk of hospitalisation when they engage with the Vitality Programme2.
Benefits
Good for your clients
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Lower premiums
- In 2023, our members saved £43m on their premiums through Optimiser discounts3
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Better protection
- Members with Optimiser are 78% more likely to take out Serious Illness Cover or Income Protection4
And, good for you too
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Higher engagement
- With Optimiser, your clients are three times as likely to engage with Vitality by getting to Silver status or above3
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Lower lapse rates
- And those that do engage with the programme are up to 46% less likely to cancel their plans5
How it works
Where to next?
We're here to help
Your Business Consultant is always ready to support you.
1. Defaqto, 2023
2. Vitality Analysis, 2023
3. VitalityLife Claims and Benefits Report, 2024
4. Alongside Life Cover
5. VitalityLife Shared Value Modelling, 2023
6. Vitality Analysis of members engaged with the Vitality Programme, 2024
7. An additional fee of £5.50 per adult, per month may apply.