Optimiser. 

At Vitality, our core purpose is to make people healthier, and to enhance and protect their lives.

In addition to protecting the things that your clients really care about, we encourage and reward your clients for being healthy, so all of our plans come with access to discount and rewards through the Vitality Programme.

With our Optimiser your clients will receive our best available premium on our award-winning cover, and by taking steps to look after their health they can keep their premiums low. This helps make the cost of cover more affordable for everyone.

About our Optimiser.

The idea of Optimiser is simple: the more your clients look after their health, the more likely they are to stay healthy. This is good for your clients – and good for us. So we share the benefits of their health habits in the form of lower premiums and regular rewards for an additional fee if their plan qualifies for our full range of partners and rewards.