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Serious Illness Cover

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Our Serious Illness Cover just got more serious

Unlike typical critical illness cover, our Serious Illness Cover pays your client on a severity based approach. This means that our cover provides a payout proportionate to the severity of a condition.

With advances in medical technology and screening processes, we recognise that conditions are being caught sooner. These early stage illnesses may not be eligible for a payment with another provider, but we know that they can still cause stress and often lead to time being taken off work.  


If your client needs to claim for a condition that does not use up their full cover amount, they will still have cover available. So if their condition worsens, or they suffer with a different condition, they'll be able to can claim again and again, until they've used up the full amount.

The facts

  • Your clients are up to 3 times more likely to get a payout with us1
  • 116% more likely to get a payout for cancer with us2 
  • 34% more likely to get a payout for a heart attack with us2 
  • 25% more likely to get a payout for a stroke with us.2

5 reasons to recommend our award winning Serious Illness Cover

1. More conditions covered than any other insurer3
2. We cover all heart attacks, all strokes and more cancers than any other insurer
3. We cover illnesses at earlier stages than our competitors, such as on diagnosis or without the need for permanent symptoms3
4. Our cover can pay out up to 3 times the original sum assured
5. Access to a range of discounts and rewards from our Healthy Living Programme.

3Defaqto verified, April 2018

How does Serious Illness Cover compare?

We've enhanced our Serious Illness Cover, try our Conditions Covered tool and find out more.

  • Comprehensive Cover

    We cover 178 conditions with our Comprehensive Serious Illness Cover

  • Primary Cover

    We cover 145 conditions with our Primary Serious Illness Cover

  • Typical Critical Illness Cover

    Around 48 conditions* are covered by typical Critical Illness Cover policies. *Defaqto verified, February 2017

All about our Serious Illness Cover

Our Serious Illness Cover

About Serious Illness Cover

To cater for different needs and budgets, we have two levels of cover for your clients to choose from: Comprehensive Cover or Primary Cover. Not only that, there are a range of additional covers and options available for your clients to include on their Serious Illness Cover plan.

Comprehensive Cover gives your clients cover for 178 conditions. With Comprehensive Cover, conditions are covered from Severity A (100% payout) to Severity G (5% payout). Cancer Relapse Benefit is now included as standard.

Primary Cover covers your clients for 145 conditions and is a more affordable option. With Primary Cover, conditions are covered from Severity A (100% payout) to Severity E (15% payout).

Both of these levels of cover are available with the VitalityLife Plan or the Essentials Plan. With our Essentials Plan, it does not include some benefits such as Guaranteed Insurability which makes it more affordable.

How does severity work?

We’re able to cover a broader range of conditions than our competitors because we use severity based payments that reflect the impact an illness has on your client’s lifestyle.
Download our Severity Payments client sales aid.
Comparison

Serious Illness Cover in action

We pay out for less severe conditions as well as the more critical ones. If you client lost sight in both eyes, we’d pay out, just like a typical insurer, but we understand that it’s not just the most severe form of a condition that affects people’s lives, so we also pay out a percentage of the cover amount for things that aren’t as severe. So if your client lost their sight in one eye, they would still get a payment with us of 15% of their cover amount, and they’d still be covered with the remainder of their cover.

Watch Phil's Serious Illness Cover claims story to see how our award-winning cover really does make a difference to people's lives. 

What is included?

What does Serious Illness Cover include?

Our Serious Illness Cover includes Family Benefit and Core Serious Illness Cover for Children. 

Family Benefit:

 Family Benefit provides a unique combination of benefits. 
 It provides a cash lump sum pay out for specified Complications of Pregnancy, specified Congenital Conditions and also, a contribution to the cost of a funeral following the death of a child.
Download our Family Benefit adviser sales aid.

Core Serious Illness Cover for Children:

 If your client takes out a VitalityLife plan, our Core Serious Illness Cover for Children pays a lump sum if their child suffers from a serious illness that we cover.
 This feature is not available with the Essentials plan.

Cancer Relapse Benefit:

  • With Comprehensive cover, Cancer Relapse Benefit is included automatically. Cancer Relapse Benefit is no longer available as an option, so this benefit is not available on new Primary cover plans
  • Cancer Relapse Benefit pays a lump sum benefit if your client is diagnosed with a relapse of cancer and make a subsequent claim under the cancer body system category
  • It provides your clients with more protection against cancer recurrence by paying out an additional 50% for subsequent cancers.
Additional cover and options

Additional cover and options

Your clients have the ability to include our additional cover and options with their Serious Illness Cover. 

Optional Serious Illness Cover for Children:

Download our Optional Serious Illness Cover for Children client sales aid.

Protected Cover:

  • Top up after a claim.
  • Protected Cover works by safeguarding your client’s future with 100% automatic reinstatement cover, so cover continues after a claim.
  • They can reinstate their cover to the lesser of three times the original Serious Illness Cover amount, or £3,000,000.
Download our Protected Cover client sales aid.

Serious Illness Cover Booster: 

If receiving 100% payments is important to your clients, they can choose to add Serious Illness Cover Booster. This gives them the best of both worlds – severity based payments across a much wider range of conditions, meaning more chance of a payout. We also boost the payouts to 100-200% of the cover amount for the more critical conditions, in line with other providers.
  • Covers a much wider range of conditions
  • Serious Illness Cover Booster gives even more help coping with the long-term effects of some serious illnesses.
  • For some long-term conditions, we’ll pay out more - between 100% and 200% of the cover amount.
Download our Serious Illness Cover Booster sales aid.
Healthy Living Options

Healthy Living Options

Your clients have the opportunity to include one of our Healthy Living Options with Serious Illness Cover.

Wellness Optimiser

Your clients can get all of our discounts and rewards with an even larger upfront discount. Suitable for those who want to monitor their health and engage in a healthy lifestyle.
Find out more

Vitality Optimiser

Your clients can get all of our discounts and rewards with an upfront discount on our award-winning cover.
Find out more

Vitality Plus

Your clients access to all our partner rewards and is an excellent option for those looking to engage in our healthy living programme without future annual premium changes. 
Find out more about our Healthy Living Options.

Why should you speak to your clients about Serious Illness Cover?

The benefits for your clients

  • If your client suffers with one of the conditions we cover, we pay them a cash lump sum
  • The payout is based on how severe their condition is - from 5% to 100% of cover amount
  • They can claim more than once if they have cover left over.
Download our Serious Illness Cover client sales aid

Not just good for your clients

The benefits for you

  • We've reduced the risk of having to tell your clients that their insurance won’t pay out – they’re 3x more likely to get a payout with us
  • Our cover is 5-star Defaqto rated
  • Your clients can engage with their cover giving you the opportunity to speak to them regularly about their protection needs.
Download our Serious Illness Cover adviser brochure

Where to next?

  • Additional cover and options

    Explore our additional covers and options that allow you to tailor your client's protection plan

  • Life Cover

    Life Cover pays a lump sum cash payment if your client dies or is diagnosed with a terminal illness

  • Personal Protection Literature

    We have a range of assets available for download making it even easier for you to do business with us

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1 Hannover Re UK Life Branch – February 2017
  • Estimates are based on Hannover Re UK Life Branch’s interpretation of the general population incidence rates and their estimated view of future trends. Incidence rates for the entire population may be different to those lives that take out life insurance products.
  • The typical critical illness product is a mid-market one and covers most conditions seen in the market
  • VitalityLife estimates are based on the VitalityLife Plan with Comprehensive SIC.

These estimates are for information only and are based on Hannover Re UK Life Branch’s analysis of statistical data. Hannover Re UK Life Branch accepts no liability for any reliance placed upon these estimates and any use of the analysis is the sole responsibility of the user.  

Hannover Re UK Life Branch February 2017, comparison versus ABI Statement of Best Practice 2014.
Defaqto as of April 2018

The Serious Illness Cover information on this website is about the latest version of VitalityLife Serious Illness Cover. If your clients already have a VitalityLife Plan, they can refer to their plan documents for more information. If your clients would be interested in updating their Serious Illness Cover to the latest version available, please contact your VitalityLife Business Consultant or contact us [www.adviser.vitality.co.uk/contact-us] for more information on how to do so. Additional underwriting and costs may be incurred.