Award-winning cover when your clients need it most
A holistic approach to healthcare
All of our plans come with access to the Vitality Programme, so your clients don't need to make a claim to benefit from their plan. We encourage them to take preventative steps and lead healthier lives, with rewards along the way from day one.
Our Core Cover includes access to leading primary care services such as Vitality GP, Talking Therapies and physiotherapy - providing access for treatment to your clients when it's needed.
It also offers a comprehensive package of healthcare benefits including our Full Cover Promise, and Advanced Cancer Cover on our Personal and Business Healthcare plans. Whether it's prevention and primary care, or treatment and onward support - we're here to support your clients.
Explore our cover
Award-winning cover options for a variety of client groups.
Give your clients the right cover
Supporting the everyday needs of your clients with our forward-thinking health cover.
Recommend cover that rewards healthy living, delivering real value to your clients from day one.
We give your clients control of their treatment journey through state-of-the-art digital care services.
Enjoy more opportunities to sell and build long-term client relationships.
Significant health benefits
Engaged members are more likely to live longer, healthier lives. Active members can reduce their risk of death by up to 41%.1
Supporting you to grow your business
New to Vitality? New to selling health insurance? Looking to grow your business?
Find out how working with us can benefit your clients and you as an adviser.
Or if you're looking for support to help you sell our life insurance and initiate positive client conversations, explore our dedicated support section.
Our approach to mental healthWith growing numbers of people looking for mental health support, providing quick access to treatment like CBT and counselling is vital.
We’re the first insurer to offer Talking Therapies as standard regardless of medical history. And your clients won’t need a GP referral to benefit from support, such as counselling and Cognitive Behavioural Therapy.
Stay informed on the latest industry developments
Boost your CPD hours while exploring the latest research with articles, courses and events.
How to start a healthy habit (and stick to it)
We can be much more effective in helping people to make positive lifestyle choices that last.
Prevention is in our DNA
Embedding prevention into PMI is helping to manage costs and deliver better health outcomes.
Health leaders call for preventative approach to healthcare
A landmark report, using Vitality data, was recently published at The Times Health Summit in London.
Three key insights from Britain's Healthiest Workplace
UK productivity is steadily declining and UK employees are facing health and wellbeing challenges.
We're here to help.
Your Business Consultant is always ready to support you.
1 Vitality experience analysis, 2022
2 The Health Foundation, 2023