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Announcing the next generation of health insurance

We're thrilled to share with you the updates we're making to our health insurance in 2023. Including key product enhancements and new digital pathways.

Award-winning cover when your clients need it most

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  • COVEA22-LOGO-Outstanding Individual Health Insurance
  • servicemark
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A holistic approach to healthcare

All of our plans come with access to the Vitality Programme, so your clients don't need to make a claim to benefit from their plan. We encourage them to take preventative steps and lead healthier lives, with rewards along the way from day one.

Our Core Cover includes access to leading primary care services such as Vitality GP, Talking Therapies and physiotherapy - providing access for treatment to your clients when it's needed.

It also offers a comprehensive package of healthcare benefits including our Full Cover Promise, and Advanced Cancer Cover on our Personal and Business Healthcare plans. Whether it's prevention and primary care, or treatment and onward support - we're here to support your clients.

Give your clients the right cover

Supporting the everyday needs of your clients with our forward-thinking health cover.

Award-winning cover

Recommend cover that rewards healthy living, delivering real value to your clients from day one.

Digitalising healthcare

We give your clients control of their treatment journey through state-of-the-art digital care services.

Healthier commission

Enjoy more opportunities to sell and build long-term client relationships.

Significant health benefits

Engaged members are more likely to live longer, healthier lives. Active members can reduce their risk of death by up to 41%.1

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Our approach to mental health

With growing numbers of people looking for mental health support, providing quick access to treatment like CBT and counselling is vital.

We’re the first insurer to offer Talking Therapies as standard regardless of medical history. And your clients won’t need a GP referral to benefit from support, such as counselling and Cognitive Behavioural Therapy.

Helping you to grow your business

New to health insurance? Looking to grow your business?

We’ve created a range of resources to help reach your business goals, giving you more time to focus on your clients.

With support from your Vitality Business Consultant and fast access to UK-based servicing teams, we're here for you whenever you need it. 
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Explore our 2023 Claims Insights Report

With recent estimates suggesting that over nine million people in the UK will be living in poor health by 20402, innovation is needed more than ever.

This year’s report highlights the most pressing trends currently impacting the PMI industry.

We've also included recommendations on how you - and your clients - can navigate the challenging healthcare environment.

We're here to help.

Your Business Consultant is always ready to support you.


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Quote, apply and manage your clients online.


Get in touch

Call us on 0345 051 0044. Lines open Monday-Friday 8.30am-5:30pm


New to Vitality?

Let’s help you to realise your business potential.

1 Vitality experience analysis, 2022
2 The Health Foundation, 2023