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The next generation of health insurance

Find out more about the updates we made to our health insurance in 2023, including key product enhancements and new digital pathways.

Award-winning cover when your clients need it most

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  • COVEA22-LOGO-Outstanding Individual Health Insurance
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A holistic approach to healthcare

All of our plans come with access to the Vitality Programme, so your clients don't need to make a claim to benefit from their plan. We encourage them to take preventative steps and lead healthier lives, with rewards along the way from day one.

Our Core Cover includes access to leading primary care services such as Vitality GP, Talking Therapies and physiotherapy - providing access for treatment to your clients when it's needed.

It also offers a comprehensive package of healthcare benefits including our Full Cover Promise, and Advanced Cancer Cover on our Personal and Business Healthcare plans. Whether it's prevention and primary care, or treatment and onward support - we're here to support your clients.

Give your clients the right cover

Supporting the everyday needs of your clients with our forward-thinking health cover.

Award-winning cover

Recommend cover that rewards healthy living, delivering real value to your clients from day one.

Digitalising healthcare

We give your clients control of their treatment journey through state-of-the-art digital care services.

Healthier commission

Enjoy more opportunities to sell and build long-term client relationships.

Significant health benefits

Engaged members are more likely to live longer, healthier lives. Active members can reduce their risk of death by up to 41%.1

Work with us

Supporting you to grow your business

New to Vitality? New to selling health insurance? Looking to grow your business?

Find out how working with us can benefit your clients and you as an adviser.

Or if you're looking for support to help you sell our life insurance and initiate positive client conversations, explore our dedicated support section.

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Our approach to mental health

With growing numbers of people looking for mental health support, providing quick access to treatment like CBT and counselling is vital.

We’re the first insurer to offer Talking Therapies as standard regardless of medical history. And your clients won’t need a GP referral to benefit from support, such as counselling and Cognitive Behavioural Therapy.

We're here to help.

Your Business Consultant is always ready to support you.


Adviser Hub

Quote, apply and manage your clients online.


Get in touch

Call us on 0345 051 0044. Lines open Monday-Friday 8.30am-5:30pm


New to Vitality?

Let’s help you to realise your business potential.

1 Vitality experience analysis, 2022
2 The Health Foundation, 2023