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Health insurance

Personal Healthcare

Award-winning cover when your clients need it most

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  • COVEA22-LOGO-Outstanding Individual Health Insurance
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Why choose Private Medical Insurance?

Just some of the benefits include: 

  • Fast access to private medical treatment 
  • Flexible cover to suit your client’s needs  
  • Access to a wide range of hospitals
  • Access to the latest drugs and treatment
  • Choice of consultant 
  • Comfort and privacy at a time when your clients need it most

VitalityHealth take a unique approach to healthcare. Our member-driven approach responds to the full spectrum of healthcare needs, from promoting a healthy lifestyle, providing digital tools to help your client’s access healthcare, and delivering comprehensive cover for onward treatment when they need it. 

Announcing the next generation of health insurance

We're thrilled to share the changes we're making to our health insurance in 2023. Including:

  • Key enhancements to three existing products - cancer risk assessments for all, self referral for skin analytics and easier access to physio support
  • A new Condition Checker Tool available on Quick Quote
  • Improvements to our digital care journey on Care Hub
  • And our brand-new Health Claims Insights report
  • Personal Healthcare toolkit

    Why Vitality?

    Our unique approach to healthcare includes a comprehensive package of healthcare benefits.

    Full Cover Promise

    We pay recognised consultants’ and anaesthetists' fees in full for eligible in-patient and day-patient treatment.
    Learn more

    Digital care access

    When your clients seek care – we empower them to access the support and treatment they need through a range of primary and digital care services. Learn more

    The Vitality Programme

    We encourage your clients to take preventative steps and lead healthier lives, with rewards along the way from day one.
    Learn more

    Mental health support

    Our end-to-end approach to mental health supports your client - with prevention and maintenance to early intervention, and comprehensive treatment for more severe conditions. Learn more

    Advanced Cancer Cover

    If you client is diagnosed with cancer, we'll provide full cover for the latest cancer treatments and technologies. This includes access to screenings and preventative treatment as well as personalised support and guidance from our specialist team at every stage of your client’s treatment journey. Learn more

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    Explore our 2023 Claims Insights Report

    With recent estimates suggesting that over nine million people in the UK will be living in poor health by 20401, innovation is needed more than ever.

    This year’s report highlights the most pressing trends currently impacting the PMI industry.

    We've also included recommendations on how you - and your clients - can navigate the challenging healthcare environment.

    Building a plan


    Helping you reach your business goals

    New to health insurance? Looking to grow your business?

    We’ve created a range of resources to support, educate and empower you.

    Plus, we're here for you with support from your dedicated Vitality Business Consultant and fast access to UK-based servicing teams, giving you more time to focus on your clients.

    We're here to help.

    Your Business Consultant is always ready to support you.


    Adviser Hub

    Quote, apply and manage your clients online.


    Get in touch

    Call us on 0345 051 0044. Lines open Monday-Friday 8.30am-5:30pm


    New to Vitality?

    Let’s help you to realise your business potential.