Vitality Logo
Health insurance

Personal Healthcare

Award-winning cover when your clients need it most

  • PMIGroupRating520122023
  • COVEA22-LOGO-Outstanding Individual Health Insurance
  • servicemark
family bike ride

Why choose Private Medical Insurance?

Just some of the benefits include: 

  • Fast access to private medical treatment 
  • Flexible cover to suit your client’s needs  
  • Access to a wide range of hospitals
  • Access to the latest drugs and treatment
  • Choice of consultant 
  • Comfort and privacy at a time when your clients need it most

VitalityHealth take a unique approach to healthcare. Our member-driven approach responds to the full spectrum of healthcare needs, from promoting a healthy lifestyle, providing digital tools to help your client’s access healthcare, and delivering comprehensive cover for onward treatment when they need it. 

New customised Personal Healthcare client brochure

We've introduced a new cutting-edge feature on our quoting tool, allowing you to create a customised Personal Healthcare brochure.

You'll be able to select which PMI benefits and Vitality Programme partners suit your client's needs and embed their personalised brochure into their quote document.

Available now on our quote tool.

Personal Healthcare toolkit

Why Vitality?

Our unique approach to healthcare includes a comprehensive package of healthcare benefits.

Full Cover Promise

We pay recognised consultants’ and anaesthetists' fees in full for eligible in-patient and day-patient treatment.
Learn more

Digital care access

When your clients seek care – we empower them to access the support and treatment they need through a range of primary and digital care services. Learn more

The Vitality Programme

We encourage your clients to take preventative steps and lead healthier lives, with rewards along the way from day one.
Learn more

Mental health support

Our end-to-end approach to mental health supports your client - with prevention and maintenance to early intervention, and comprehensive treatment for more severe conditions. Learn more

Advanced Cancer Cover

If you client is diagnosed with cancer, we'll provide full cover for the latest cancer treatments and technologies. This includes access to screenings and preventative treatment as well as personalised support and guidance from our specialist team at every stage of your client’s treatment journey. Learn more

Two doctors comparing notes

Explore our 2023 Claims Insights Report

With recent estimates suggesting that over nine million people in the UK will be living in poor health by 20401, innovation is needed more than ever.

This year’s report highlights the most pressing trends currently impacting the PMI industry.

We've also included recommendations on how you - and your clients - can navigate the challenging healthcare environment.

Building a plan

Work with us

New to selling Vitality health insurance?

New to health insurance? Looking to grow your business?

Find out how working with us can benefit your clients and you as an adviser.

Or if you're looking for support to help you sell our health insurance and initiate positive client conversations, explore our dedicated support section.

We're here to help.

Your Business Consultant is always ready to support you.


Adviser Hub

Quote, apply and manage your clients online.


Get in touch

Call us on 0345 051 0044. Lines open Monday-Friday 8.30am-5:30pm


New to Vitality?

Let’s help you to realise your business potential.