The Vitality Programme
We gave over £100 million in rewards and lower premiums for members in 2022.1
Happier, healthier clients means better business for you
With our cover, your clients get access to the Vitality Programme. It's the world’s largest health promotion programme linked to insurance - with proven results2.
The Vitality Programme is evidenced to drive improvements in behaviour and long-term health3.
Together, we can help your clients understand and improve their health, save money and get rewarded without even needing to claim.
Keep them coming back
Give your clients more reasons to stay.
Discounts and rewards
£60m paid back to members through discounts and rewards in 2022.3
Immediate value
Members saved 28% of their premium through rewards on average.4
Reduced lapse rates
Cut lapse rates by up to 39% with clients who engage in the Programme.5
Higher client engagement
A proven Programme which has 10 times higher engagement than other wellbeing programmes.6
Vitality Programme toolkit
Quick access to everything you need to support your client conversations.
How it works
When your client becomes a Vitality member, they can register on the Member Zone.
Changing the claims landscape
We encourage and reward your clients for being healthy.
Engaged VitalityLife members with Optimiser were 39% less likely to claim7. And more physically active VitalityHealth members' healthcare costs were up to 46% lower8, meaning we can share the value with them through things they actually enjoy.
Enjoy more with Vitality Plus
Vitality Programme access
All plans include the Vitality Programme. Your client's plan determines the discounts and rewards they get access to.
- Vitality Select gives your client access to several discounts and rewards, including Expedia and Caffè Nero
- Vitality Plus gives your client access to even more discounts and rewards, including Apple Watch, ODEON, Vue and Waitrose & Partners.
Vitality Select |
Vitality Plus |
||
|---|---|---|---|
| Health insurance | Personal and business plans |
- | Included as standard |
| Health insurance | Corporate plans and healthcare trusts | Included as standard | Option to add on |
| Life Insurance | Personal and business plans | Included for monthly premiums below £45 for single life plans or below £60 for joint life plans | Included on plans with Optimiser* that have monthly premiums of £45 and above for single life plans or £60 and above for joint life plans. Click here for a full comparison. |
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We're here to help
Your Business Consultant is always ready to support you.
- VitalityLife Claims and Benefits Report, 2023.
- Moderate changes to physical activity and diet, resulting in minor improvements in metabolic risk, can have a material impact on a person’s lifespan and healthspan. For example, a 30-year-old man of average health could gain 2.8 years of healthy life through moderate changes to exercise and diet. A 30-year-old female who makes a moderate increase in exercise and diet could add three years of good health – RAND Europe and Vitality.
- VitalityLife Claims and Benefits Report, 2023.
- VitalityLife Claims and Benefits Report, 2023.
- Vitality experience analysis, 2022.
- Britian's Healthiest Workplace, Average engagement of Wellbeing apps of 4.9%, 2022.
- VitalityLife Claims and Benefits Report, 2022.
- VitalityHealth Claims and Insights Report, 2022.