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Working with us

Working with VitalityLife

Discover how working with us can benefit you and your clients, along with the support and resources available to help grow your business with us.

Cover your clients with our 5-star Defaqto rated life insurance.

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Designed to meet the needs of the modern customer

What makes our cover truly market-leading? It’s the fact that we tailor our unique cover to meet the needs of today’s customer. Our claims statistics show that we go above and beyond to deliver this to clients, across all protection products:

  • 1 in 8 claims we paid in 2022 would not be covered by a typical enhanced critical illness plan1
  • 1 in 12 Serious Illness Cover claimants in 2022 had claimed previously1
  • 70k+ members protected with later life cover since we launched Dementia and FrailCare Cover in 20181
  • 96% of members with Indexation increased their cover even when inflation was over 10%.2
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Why now is the time for the next generation of life insurance

With the ongoing economic challenges highlighting the need for better financial resilience, it's never been more important for you to be discussing protection insurance with your clients.

Through our approach that is based on driving better engagement, you can help unlock more immediate, tangible value for your clients, whilst providing relevant cover based on the everyday needs of a consumer - long before they claim.

We believe this gives advisers a unique opportunity to support a client at every stage of their life - from enhancing their lifestyle while they are healthy to supporting them fully when they are not, into later life and beyond.


Our attractive commissions give you more chances to create long-term revenue streams

With Vitality, a highly engaged client is much more likely to be a happy and healthy client too3.

Those who participate with the Vitality Programme are not just less likely to get sick4, but they also generate far more value from their plan5 - long before a claim is made.

All this means they value their advisers more, which tends to lead to more referrals and generate additional sales opportunities6.

We're here to help

Your Business Consultant is always ready to support you.


Adviser Hub

Quote, apply and manage your clients online.


Get in touch

Call us on 0345 601 0072. Lines open Monday - Friday 8.30am - 6pm


New to Vitality?

Let’s help you to realise your business potential.

1 VitalityLife Claims and Benefits, 2023
2 Vitality Indexation analysis based on effective Retail Price Index increases from January to June 2023
3 Members who participate in the Vitality Programme are on average 20% more likely to improve their health across seven key lifestyle factors (physical activity, sleep, healthy eating, alcohol intake, smoking, BMI and mental health) year on year, Vitality data 2020
4 Analysis of VitalityHealth claims between 2017 and 2021 revealed significantly reduced healthcare costs for more highly engaged Vitality members across all major claim categories, including musculoskeletal (-31%), oncology (-37%) and cardiovascular (-46%). Vitality Health Claims and Insights report 2022
5 Platinum members generated 60% of their annual premium back through savings from the Vitality Programme, VitalityLife Claims & Benefits Report, 2022
6 Average commission for advisers over time is 35% more for engaged clients than for non-Optimised plans, according to Vitality internal data, September 2019.