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Working with us

Working with VitalityLife

Discover how working with us can benefit you and your clients, along with the support and resources available to help grow your business with us.

Cover your clients with our 5-star Defaqto rated life insurance.

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Introducing our 2024 Claims and Benefits Report

Our results demonstrate how our products cater to modern risks, provide immediate value and engage members, creating a new category of insurance. As we continue to enhance and protect lives, discover how we supported our members throughout 2023.

Join us in our upcoming CPD-accredited webinar, where we'll explore the latest report in more detail, alongside our panel of industry experts.

Online tools

NEW: Suitability Letter Builder Tool

We’ve made it easy for you to create compliant Suitability Letters for your clients who are considering our protection.

Simply select the information that aligns with your client conversation and our new tool will generate your wording. You can further personalise your Suitability Letter with more specific information relating to your client and their needs.


Introducing the VitalityHealth referral partnership for Directly Authorised firms

The need for private medical insurance (PMI)

PMI gives your clients quick access to private facilities and treatments. This could be anything from early diagnosis of critical conditions, physiotherapy sessions, to major heart surgery or cancer treatment.

Our PMI referral service

We are delighted to offer a referral service for your clients interested in health insurance. Our service is perfect for any of your clients who are interested in PMI.

One of our fully qualified advisers can take your client through our award-winning private healthcare, and how it can support them and provide peace of mind knowing they can get fast access to high-quality treatment when they need it.

If you are interested, please speak to your dedicated Business Consultant. Alternatively, you can contact the lead referral team on 0808 149 6365 or


Our attractive commissions give you more chances to create long-term revenue streams

With Vitality, a highly engaged client is much more likely to be a happy and healthy client too1.

Those who participate with the Vitality Programme are not just less likely to get sick2, but they also generate far more value from their plan3 - long before a claim is made.

All this means they value their advisers more, which tends to lead to more referrals and generate additional sales opportunities4.

We're here to help

Your Business Consultant is always ready to support you.


Adviser Hub

Quote, apply and manage your clients online.


Get in touch

Call us on 0345 601 0072. Lines open Monday - Friday 8.30am - 6pm


New to Vitality?

Let’s help you to realise your business potential.

1. Members who participate in the Vitality Programme are on average 20% more likely to improve their health across seven key lifestyle factors (physical activity, sleep, healthy eating, alcohol intake, smoking, BMI and mental health) year on year, Vitality data 2020
2. Analysis of VitalityHealth claims between 2017 and 2021 revealed significantly reduced healthcare costs for more highly engaged Vitality members across all major claim categories, including musculoskeletal (-31%), oncology (-37%) and cardiovascular (-46%). Vitality Health Claims and Insights report 2022
3. Platinum members generated 60% of their annual premium back through savings from the Vitality Programme, VitalityLife Claims & Benefits Report, 2022
4. Average commission for advisers over time is 35% more for engaged clients than for non-Optimised plans, according to Vitality internal data, September 2019.