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Why work with

Comprehensive cover that benefits you and your client from day one.

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How we've constructed our proposition around you and your clients' needs.

  • Adviser Hub

    Providing you with 24x7 access on all devices making it quicker and easier for you to do business with us, service your clients’ needs and manage their renewals.

  • Award-winning products

    With our award-winning product and your existing client bank we can help you better target potential clients and use Vitality’s tools to maximise your selling potential.

  • Commission

    Find out about our commission services and how to view your statements.

  • Underwriting

    Learn more about VitalityLife's underwriting processes, including limits and disclosures.

Experts in Shared Value insurance.

At Vitality, everything we do is driven by our core purpose: to make people healthier and to enhance and protect their lives. We focus on encouraging and rewarding healthy living.

Through our market-leading health and life insurance, investments, and the Vitality Programme, we empower members to take control of their wellness and develop long-term healthy habits - good for them, good for you as an adviser, good for us, and good for society.

Award-winning life cover - plus we reward your clients without them having to claim.

Our life insurance offers the highest levels of protection. All our products are 5* Defaqto rated, and our unique Serious Illness Cover includes more conditions than any other insurer1.

What’s more, clients can access our best available premium up to 30% lower than standard when they add Optimiser to their plan and maintain this over time by engaging in healthy lifestyle habits.
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Dedicated 1-2-1 support.

We have over 110 local Vitality Business Consultants - that's the largest distribution footprint in the whole UK.

Our Business Consultants can provide you with dedicated 1-2-1 support through tailored assistance, including case management, extensive product knowledge as well as any training that you may require.

Why advisers can be Agents of Change.

Financial advisers are uniquely positioned to help their clients make positive lifestyle choices. By asking the right questions and recommending the most suitable products, you can seriously enrich and empower the lives of people.

Hear from some top protection advisers about how they explain Vitality’s unique proposition to their clients.
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Next steps - register as an adviser with VitalityLife.

To become one of our approved life cover advisers, please complete the following application form and email as an attachment to
Download application form

Where to next?

  • Personal Protection

    With our Personal Protection, we offer your clients the best cover to suit their needs, such as our award-winning Serious Illness Cover.

  • Business Protection

    Good health is good business. We aim to give your clients cover that's relevant to their business needs and pays out when they need it most.

  • Optimiser

    The idea of Optimiser is simple: the more your clients look after their health, the more likely they are to stay healthy.

  • SIC vs CIC Tool

    Our Serious Illness Cover is so different so comparing against other providers isn't always easy. That’s why we’ve created our Serious Illness vs. Critical Illness comparison tool.

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1. Defaqto, Jan 2022