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Claims snapshot: 2019.

We're here when your clients need us the most.

At Vitality, we’ve always taken a special interest in the health and wellbeing of your clients. If we can bring about positive lifestyle change amongst your clients, they benefit through better health and real financial benefits; you as their adviser, benefit from healthier, more engaged clients; and we benefit, through increased retention. It’s what we call Shared Value, and it’s at the heart of everything we do.

Our unique approach to insurance allows us to protect your clients and reward them when they engage in their health through our Vitality Programme. This ensures our members experience value from their cover, regardless of whether they claim or not.

We also recognise that if your client’s need to make a claim, that’s when they need us the most. Rest assured we’ll deal with your clients claim as quickly and smoothly as possible, considering their individual circumstances to provide the right support and outcome for them and their loved ones.

2019 at a glance.

When it comes to the quality of our protection insurance, our aim is to create products that truly meet the needs of our members. Our latest claims and benefits report highlights how much we’ve paid out in claims and how specific features of our proposition have benefited our members.

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  • Life Claims Graphic

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  • IP Claims Graphic

Claims Infographic

The Vitality Programme value.

With over 1.3 million members in the UK, our Vitality Programme is designed to help your clients understand their health, remove any barriers towards getting healthier and encourage them to make positive lifestyle changes through offering weekly, fortnightly and monthly incentives.

In 2019 your clients have both improved their levels of activity and become healthier as a result of being a Vitality member. They have also benefited from receiving over £103 million in Vitality benefits and rewards.
Download the report

Watch Casper's journey.

We know that life isn’t predictable. That’s why it’s important to protect what’s most important to your clients – their family.

Eighteen months ago, Emma and Nick’s world was turned upside down when their five-month-old son Casper was diagnosed with a rare form of cancer - Langerhans Cell Hystiocytosis.

Thankfully, Emma and Nick had decided to take out a VitalityLife insurance plan with Serious Illness Cover for Children just a few months before Casper’s diagnosis.
Watch the video

Where to next?

  • Serious Illness Cover

    Our award-winning Serious Illness Cover.

  • Personal Protection

    With our Personal Protection, we offer your clients the best cover to suit their needs, such as our award-winning Serious Illness Cover.

  • Rewards Overview

    We’re the insurer that gives your clients’ something back when they get active, meaning they can  benefit without having to claim.

  • Healthy Living Options

    Our Healthy Living Options are all slightly different so you can tailor the right one to your clients' lifestyle and needs.

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