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Personal Protection

Rewards your clients for being healthy

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Get the best cover for your clients’ needs

  • Life Cover

    Life Cover pays a lump sum cash payment if your client dies or is diagnosed with a terminal illness.

  • Serious Illness Cover

    Our comprehensive Serious Illness Cover pays out on over 170 different conditions. We base the size of their payout on how severe their condition is.

  • Income Protection Cover

    Income Protection will replace a percentage of your client’s salary if they’re unable to work because of illness, injury or disability.

  • Mortgage Protection

    Our Mortgage Plus Plan is designed to help your clients pay their mortgage if they die or get sick and cannot work.


Serious Illness Cover

Our award winning Serious Illness Cover continues to lead the way in protecting against the financial impact of a serious illness, while our severity based approach means clients get the right support at the right time. 

We cover more conditions than any other insurer, including all heart attacks, all strokes and more cancers than other insurers. We're also up to 3 times more likely to pay out (Hannover Re UK Life Branch, February 2017).
Find out more

Personal Protection

Tailor or customise with additional covers and options

We offer a range of additional covers for more tailored protection. Our additional options can be added to your selected covers to customise the way each product works.
Explore additional covers and options

Personal Protection

Plan types

We offer different plans to suit different client needs. Our VitalityLife Essentials Plan gives your clients all the basics, at a lower minimum premium, while our VitalityLife Plan has some extra features. The Mortgage Plus Plan offers cover against death and severe illness to help your clients cover their mortgage all in one place.
Explore our plans
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