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Prevention is in our dna

Health insurance

'Prevention is in our DNA'

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Forward Thinking with Vitality

Webinar series

The most pressing issues impacting health and protection advisers explored

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Supporting business quality

Working together towards better client outcomes is good for everybody.

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starting a habit

Health insurance

How to start a healthy habit (and stick to it)

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tide is changing

Life insurance

'The tide is changing! Now is the time for quality over price'

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preventative approach to healthcare

Health insurance

Health leaders call for preventative approach to healthcare

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  3. Health insurance
  4. Life insurance
  5. ESG
  6. Serious illness
  7. Workplace wellbeing
  8. Mental health
  9. Healthy living
  • Three key insights from Britain's Healthiest Workplace

    With UK productivity steadily declining and UK employees facing a raft of health and wellbeing challenges, we share what we’ve learnt from our latest set of Britain’s Healthiest Workplace data.
  • Hayley's Story - Serious Illness Cover case study

    With people more likely to survive a serious illness than ever, the need for cover to remain in place after a claim has never been more important. As Hayley Morris found out first hand.
  • Traditional forms of protection are swiftly becoming outdated

    In the year ahead, the protection industry can play a vital role in not just helping people become more financially resilient but healthier too. However, the industry must keep evolving to meet the changing needs of consumers and their adviser, writes VitalityLife Managing Director Justin Taurog.
  • Claire Ginnelly on Vitality's new intermediary board

    We sat down with Claire Ginnelly, industry expert and chair of Vitality’s Health Intermediary Advisory Board, to hear how Vitality is collaborating with advisers to tackle the issues they’re facing and deliver sustainable healthcare fit for the rapidly changing PMI landscape.
  • To close the protection gap IP must work harder

    It's essential that income protection meets the needs of today’s consumers and their adviser – not yesterday’s – writes Rob Harvey, Vitality Adviser Editor.
  • "So seamless, the care has been really exceptional" - Ashleigh's Story

    With everyday care services, such as virtual GPs, in high demand and now an integral part of health insurance plans, Vitality member Ashleigh shares her experience using the Vitality GP app and how it helped to secure an integrated referral as part of a seamless healthcare journey.
  • How our healthy choices are all connected (and why this matters)

    To improve people’s health and wellbeing requires a holistic approach. At a time when UK health is on the decline and impacting productivity, it’s clear that more needs to be done upstream to drive sustainable behaviour change and help people live in better health.
  • "We have got to find smarter ways to manage demand"

    VitalityHealth Managing Director Dr Keith Klintworth recently sat down with Owain Thomas, Editor and Research Director at Health & Protection, to discuss how PMI products are evolving to meet the changing needs of clients in the current market. Watch the interview below.
  • Five facts about Serious Illness Cover you might not know

    By adopting an alternative approach to how the product works, more aligned to the trends shaping our world and the evolving needs of today’s consumer, Serious Illness Cover can help to deliver better outcomes and more relevant cover for your clients.
  • Critical Illness Cover needs more than just a name change

    Given the rapidly changing needs of clients, critical illness cover needs more than just a rebrand, writes Greg Levine, Chief Operations and Growth Officer at Vitality.
  • Five PMI trends based on Vitality claims data

    With the healthcare landscape shifting significantly in recent times, these are the main trends currently shaping the PMI market.
  • In the face of significant volatility UK healthcare needs to innovate

    To remain sustainable and meet the changing needs of society, the PMI sector will need to adapt and innovate, writes Dr Keith Klintworth, Managing Director VitalityHealth.
  • Health Insurance: The Next Generation

    On 19th October, we broadcast our 2023 Health Business Update. We unveiled a series of enhancements to our health insurance proposition. We also revealed our latest Health Claims Insights Report.
  • The world is changing fast. Protection also needs to

    Given the age of volatility we live in, protection needs to move with the times, writes Greg Levine, Chief Operations and Growth Officer at Vitality.
  • The protection market needs innovation - not consolidation

    With the life insurance market showing signs of consolidation, protection product development and competition through continued innovation has never been more vital, writes VitalityLife Managing Director Justin Taurog.
  • Why better client engagement is good for everyone

    Next in our Catalysing behaviour change series, Lara Fascione, Vitality Group Retention & Adviser Operations Director explores how harnessing the power of engagement can deliver benefits for clients and advisers alike.
  • Protection must evolve to meet changing customer needs

    With the ongoing economic challenges highlighting the need for better financial resilience, it’s never been more important for advisers to be discussing protection insurance with their clients, writes Justin Taurog, Managing Director VitalityLife.
  • Why making healthy decisions is not easy

    People are generally over-confident when it comes to their health, making meaningful lifestyle change is an uphill struggle. The answer to this lies in behavioural economics.
  • How advisers can overcome Optimism Bias

    People tend to be overconfident when it comes to certain risks, particularly their own health and wellbeing, but this is something advisers will be all-too familiar with, writes Greg Levine, Chief Operations and Growth Officer, Vitality.
  • Five super-convenient healthcare services your clients can use at home

    Whether it’s checking a lump or speaking to a GP, getting access to care when we need it most is fundamental to our health. There are now an increasing range of digital treatments available to your clients at their fingertips, writes Vitality Magazine’s Olivia Matsell.
  • Everything is digital these days... why not healthcare too?

    There’s increasingly no reason why digitisation shouldn’t be embraced within PMI, writes Greg Levine, Vitality’s Chief Operations and Growth Officer.
  • How to make employee wellbeing programmes inclusive

    Everyone is different. When it comes to employee wellbeing programmes, a one-size-fits-all approach is not enough.
  • How PMI can unlock employee health and wellbeing engagement

    PMI cover that provides employees with a proven behaviour change programme linked to healthcare benefits can be the key to unlocking engagement and driving positive lifestyle changes, writes Pippa Andrews, Director of Corporate Business for Vitality.
  • Why PMI needs to deliver everyday care

    Given the growing health challenges the country is facing, PMI needs to play an expanding role in helping to deliver better access to a broader range of healthcare, writes Dr Keith Klintworth, Managing Director for VitalityHealth.
  • Six reasons to choose Optimiser and why now

    With the cost-of-living crisis showing no signs of abating and many clients on a tighter budget than usual, unique plan options like Optimiser can be a great way of making protection cover more affordable, whilst unlocking immediate value for clients, writes Vitality Adviser Editor, Rob Harvey.
  • Health advisers on Consumer Duty impact

    We asked three leading health advisers to tell us how Consumer Duty will impact the PMI market.
  • Why there is no time like the present to discuss PMI with your clients

    With demand still high for private healthcare, there’s never been a better opportunity to discuss PMI with clients. Especially given the expanding range of everyday healthcare benefits on offer to clients, writes VitalityHealth Distribution Director, Athos Rushovich.
  • Prioritising protection in a challenging economic environment

    Unfortunately, the economic outlook for many in the UK is a gloomy one. However, this has increased the need for financial protection advice, not lessened it, writes Greg Levine, Chief Operations and Growth Officer for Vitality.
  • Why now is the time to talk about indexation

    If advisers ignore indexation, the level of cover they put in place will decrease over time - often without clients realising it - writes Vitality's Nick Telfer.
  • Unpacking Consumer Duty: Supporting vulnerable customers

    The pandemic and ongoing cost-of-living crisis have highlighted the importance of considering the needs of vulnerable customers, particularly within financial services, writes Steve Allibone, Group Compliance Director for Vitality.
  • Why isn't the UK getting healthier?

    In light of technological innovation and the health challenges we face in the UK, the insurance sector has an important role to play, writes Vitality CEO Neville Koopowitz.
  • Four ways income protection can flex to the changing needs of clients

    As a client’s life and circumstances change, it’s crucial that any protection cover they have in place remains suitable for their needs.

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Supporting staff wellbeing in an ever-changing workplace

In the third edition of our new webinar series, 'Forward Thinking with Vitality', we’ll invite thought-leaders and experts in the employer space to dig into how social connections influence employee health and the increasingly important role organisations have to play in cultivating healthy workplaces.

Register now

Where to next?

  • Clinically Speaking

    Specifically for our advisers, these short expert videos discuss a topical clinical subject and look at healthcare trends, data insights, and clinical research.

  • Vitality Academy

    Stay up-to-date with Vitality Products, industry knowledge and trends impacting your and your clients. Our convenient digital learning offers easy mobile access.

  • Literature Library

    We have a range of literature available to make it easier for you to do business with us. Explore our literature libraries for more information.

  • Online Tools

    Explore our wide range of online tools, designed to support your client conversations and help you to grow your business.