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  Dr Arun Thiyagarajan: 'We need to actually prevent illness, not just treat it'

  Starting with prevention, then offering the right care at the right time is the key to moving the PMI market forward, writes Dr Arun Thiyagarajan, CEO for VitalityHealth.
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  'In a rapidly changing world, we must continue moving forward'

  Marking the new year and in the lead up to Vitality Launch 2025, we caught up with some of the senior leadership team for their expectations and predictions for the health and life industry over the year ahead.
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  Nicky's Story: 'I felt wrapped in cotton wool'

  With cancer diagnosis rates continuing to rise, there is a growing awareness that improving patient outcomes is about more than just the treatment itself, as Vitality member Nicky found out first-hand.
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  Life insurance is for living

  Marking the launch of our new life insurance TV ad, VitalityLife CEO Justin Taurog share’s his thoughts on the changing nature of protection and why life is for living.
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  Pippa Andrews: The gender activity gap is real

  Given the many barriers facing women, organisations can play a transformative role in helping female employees fulfil the levels of physical activity they so clearly want and need, writes Pippa Andrews, Director of Corporate Business for Vitality.
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  Dr Keith Klintworth: Why it's time to 'triple down' on prevention

  With demand for healthcare services showing no signs of easing and the economic burden of ill-health continuing to grow, Dr Keith Klintworth, Managing Director VitalityHealth explains how a truly effective approach to prevention lies in an end-to-end healthcare journey that’s threefold.
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  Four ways income protection can flex to the changing needs of clients

  As sales of income protection cover continue to grow, driven by increased awareness and recognition of its importance, its essential products move with the modern needs of consumers, writes Justin Taurog, VitalityLife Managing Director.
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  Budget 2024: Five key takeaways for advisers

  The chancellor’s budget on Wednesday brought with it a whole host of considerations for protection and health advisers, writes Vitality’s Adviser Editor, Rob Harvey.
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  Five everyday healthcare services your clients can use at home

  Whether it’s cancer risk assessments or speaking to a GP, getting access to care when we need it most is fundamental to our health. There are now an increasing range of digital diagnostics and treatments available to your clients.
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  Five commitments we're making to claims and underwriting

  Getting your clients on risk efficiently and paying claims in a timely and sensitive manner is at the core of what we do, writes Greg Levine, Chief Growth and Operations Officer for Vitality.
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  Greg Levine : Annette'ss story should inspire all of us

  When Vitality member Annette took out Life Cover in her 50s, she got something much more than the intangible peace of mind and financial protection offered by most insurance. Her journey to better health is an inspiration to us all, especially financial advisers.
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  Athos Rushovich: My wife's cancer-scare hit home how PMI is transforming

  After his wife was recently referred for at-home diagnostic technology to get the all-clear, the true value of health insurance was once again revealed to Athos Rushovich, Director of Health Distribution for Vitality.
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  There's more to life! Protection can't just be about death

  Given the plethora of protection needs clients face, there’s never been a more pressing need for a holistic approach to protection planning, writes Justin Garbutt, Director of IFA Distribution.
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  Greg Levine: Helping your client live longer is easier than you think

  When it comes to encouraging your clients to form healthy habits that last, new evidence has proved that small, consistent behavioural changes can have a big impact on their lifespan at any age, writes Greg Levine, Chief Operations and Growth Officer Vitality.
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  Three reasons why Optimiser is more relevant than ever

  At a time when money is tight and uptake of traditional protection products remains stubbornly low, products that deliver higher engagement, immediate value and more comprehensive cover are more timely than ever, writes Justin Garbutt, Director of IFA Distribution, Vitality.
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  How the evolution of PMI is attracting new customers

  As PMI continues to evolve and expand, the traditional perception of health insurance is changing and this is attracting new customers, writes Greg Levine, Chief Operations and Growth Officer, Vitality.
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  Pippa Andrews: 'PMI has evolved to meet the changing needs of employees'

  With employee expectations and perceptions around private medical insurance having shifted in recent years, alongside increased demand, the PMI industry has needed to evolve in this rapidly changing environment, says Pippa Andrews, Director of Corporate Business at Vitality.
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  Gemma's Story: 'It doesn't even feel like I'm doing exercise'

  When Gemma wanted to get active after having her first child, her Vitality plan provided her with the boost and incentives, and she discovered being active didn’t have to be as strenuous as running or regularly hitting the gym.
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  Five things we learnt from the Health Claims Report 2024

  With the rapidly changing healthcare landscape we’ve seen over the last few years and the implications for health insurance products and advice, here are the main takeaways we’ve learnt from the latest Vitality health claims data.
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  Overcoming 'present bias': The key to closing the protection gap?

  Getting clients to see the value in protection cover isn’t always easy. However, rethinking the way protection works is giving advisers an opportunity to overcome this barrier, writes Greg Levine, in the first of our Sales as a Force for Good article series.
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  Five truths about Vitality that might surprise you

  Making clients healthier while unlocking more immediate value and higher levels of engagement is at the heart of Vitality’s Health and Life proposition. But it benefits more people than you might think, writes Vitality’s Chief Operations and Growth Officer, Greg Levine.
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  Our industry needs to challenge the status quo

  Against a backdrop of changing consumer needs and wider trends impacting our world, genuine product innovation is what’s needed to move the protection industry forward, writes Justin Taurog, VitalityLife Managing Director.
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  Dr. Keith Klintworth: 'The healthcare landscape has fundamentally changed'

  Unprecedented demand combined with an unhealthy population and expansion of everyday care services is transforming the way we are delivering health insurance, writes VitalityHealth Managing Director, Dr Keith Klintworth.
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  Gwen's Story: 'Because of the rewards, I decided to keep my PMI'

  When Gwen decided to "rewire" rather than retire, it was the additional benefits offered through the Vitality Programme, which reward her for keeping active, that helped her decide to keep her PMI in place.
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  The expanding role of PMI and mental healthcare

  With worsening rates of mental health and access to public-health services stretched, PMI is increasingly playing a crucial role in helping people to manage their mental wellbeing.
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  Julian's Story: 'My morning run is my mental break'

  In our latest story, VitalityHealth member Julian shares how his morning run helps him keep fit both mentally and physically.
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  Five steps to get staff active: The mental benefits of physical activity

  With the theme of Mental Health Awareness Week ‘moving for our mental health’, we dig into the connections between physical activity and mental health and offer some tips for employers to get their staff more active.
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  'Know your numbers' - How Vitality can help your clients better understand their health

  Whether it’s wearable fitness devices, personalised wellbeing and nutrition apps or health screenings, it’s never been easier for people to know their numbers, writes Greg Levine.
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  Rob Harvey: Protection advice has never been more needed

  With UK households under-protected, the role of advisers in delivering thorough, comprehensive protection advice has never been more important, writes Vitality Adviser Editor, Rob Harvey.
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  Nick Telfer: 'Rethinking mortgage protection'

  In light of changing regulations, alongside evolving consumer needs, 'is it time to rethink mortgage protection?' asks Vitality's Head of Protection Development, Nick Telfer.
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  Prevention is about more than just wellbeing

  With rising numbers of people living with long-term health conditions, we must prioritise the prevention of illness to offset unprecedented healthcare demand. But it needs to be about more than just promoting healthy living, writes Dr Keith Klintworth, Managing Director VitalityHealth.
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  Dame Carol Black: 'Your people are your profits'

  We caught up with Professor Dame Carol Black, Chair of the government’s new Occupational Health Taskforce, to explore why prioritising the health and wellbeing of staff has never been more important.
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