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VitalityLife Adviser

Our cover is now more affordable and more accessible to more clients. Find out more about Vitality Lite
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Changing Life Insurance for good

Life insurance that rewards your clients for being healthy

  • Personal Protection

    Get the best cover for your clients' needs with our Personal Protection products

  • Business Protection

    Good health is good business. Our business solutions can help give your client reassurance

  • Healthy Living Options

    Our Healthy Living Options are all slightly different so you can tailor the right one to your clients' lifestyle and needs

  • Partners and Rewards

    We make it cheaper and easier for your clients to learn about their health and get healthier

  • Personal Protection Literature

    In our Personal Protection literature library, you'll find a range of assets that can be downloaded

  • Business Protection Literature

    Our Business Protection literature library has a wide selection of material available for you to download

  • VitalityLife Online Adviser Tools

    We have a selection of Adviser Tools to make it easier for you to do business with usĀ 


Serious Illness Cover

Our award winning Serious Illness Cover continues to lead the way in protecting against the financial impact of a serious illness, while our severity based approach means clients get the right support at the right time. 

We cover more conditions than any other insurer, including all heart attacks, all strokes and more cancers than other insurers. We're also up to 3 times more likely to pay out (Hannover Re UK Life Branch, February 2017).
Find out more

VitalityHealth and VitalityLife

Up to 50% off monthly gym membership and no joining fee if your clients join by 28 February

Your clients can get 50% off monthly gym fees with VitalityHealth plans and 40% off with selected VitalityLife plans, plus no joining fee if they join by 28 February.

The no joining fee offer applies to participating Virgin Active, Nuffield Health Fitness & Wellbeing Clubs and David Lloyd Clubs. Minimum monthly premiums and terms and conditions apply.
Find out more

Apple Watch

Get active with Apple Watch Series 3. Get rewarded with Vitality.

Your clients can get the newest Apple Watch Series 3 GPS or and Apple Watch Nike+ Series 3 GPS from £29 upfront. Minimum monthly premiums and T&Cs apply.
Find out more


One million members

We're delighted to announce that there are now more than one million members* with Vitality in the UK.

2018 is set to be an even more exciting year with further product and partner announcements as we move towards our two millionth member.

*Details correct as of 30 November 2017

Take a look at our journey to one million members
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