Life insurance has never been more relevant, with more and more people looking for ways to protect their health, and their loved ones' futures.
At Vitality, we make sure your clients get more from their cover. Our cover doesn’t just protect them when things go wrong, it rewards them for being healthy too. So your clients could end up having more energy – and more money – to spend on the things that matter to them.
We offer discounts to encourage them to be healthy and they could even earn rewards. The more effort your clients make to get healthier, the more we can offer them. At the same time, we could reduce their premiums as they get healthier too – which means they pay a fairer price for their life insurance.
On top of our 5* award-winning cover, we cover more conditions than any other insurer and last year, we paid out £91.6m in claims and 99.6% of all life claims*.
It’s the way insurance should be.
Looking for something else?
With our Personal Protection, we offer your clients the best cover to suit their needs, such as our award-winning Serious Illness Cover.
Good health is good business. We aim to give your clients cover that's relevant to their business needs and pays out when they need it most.
The idea of Optimiser is simple: the more your clients look after their health, the more likely they are to stay healthy.
We’re the insurer that gives your clients something back when they get active, meaning they can benefit without having to claim.
Take a look at our interactive guide to life insurance.
Read our latest claims and benefits report.
We’re proud to have delivered a record £91.6m worth of pay-outs to our members in 2020*.
Our latest claims and benefits report also shows how we help our members live longer, delay the onset of disease, and reduce the risk of complications or death from COVID-19. We also delivered financial value through our Vitality Programme incentives.
*VitalityLife claims and benefits report, August 2021.