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VitalityLife Adviser

Our cover just got more affordable - find out more

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Changing Life Insurance for good

Life insurance that rewards your clients for being healthy

  • Personal Protection

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    Get the best cover for your clients' needs with our Personal Protection products

  • Business Protection

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    Good health is good business. Our business solutions can help give your client reassurance

  • Healthy Living Options

    Our Healthy Living Options are all slightly different so you can tailor the right one to your clients' lifestyle and needs

  • Partners and Rewards

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    We make it cheaper and easier for your clients to learn about their health and get healthier

  • Personal Protection Literature

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    In our Personal Protection literature library, you'll find a range of assets that can be downloaded

  • Business Protection Literature

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    Our Business Protection literature library has a wide selection of material available for you to download

  • VitalityLife Online Adviser Tools

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    We have a selection of Adviser Tools to make it easier for you to do business with us 


Healthy Living Options

Explore VitalityLife’s Healthy Living Options to decide which is best suited for your clients. With Wellness Optimiser or Vitality Optimiser, your clients can have access to a range of discounts and rewards. Not only that, they can benefit from an upfront discount, the opportunity to control their future premiums and earn cashback.
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Additional covers and options


Indexation enables your clients cover to increase each year with no further underwriting and protects them against rises in the cost of living.
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Healthy Living Options

Wellness Optimiser

We're rewarding your clients for looking after their health and helping them to better understand four key lifestyle-related health factors: Blood Glucose, Blood Pressure, BMI and Cholesterol.

Your clients can receive up to 60% off Whole of Life Cover and up to 40% off Term Life Cover, and access to a wide range of rewards and discounts.
Find out more
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or call 0808 234 3000

Lines are open:
Monday - Thursday 8.30am - 6pm
Friday 8.30am - 5pm