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Give your clients new answers to the real questions of later life care.

Find out more about VitalityLife's Later Life Options, including Dementia and FrailCare Cover Plus.


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Positively different Life Insurance

  • Personal Protection

    With our Personal Protection, we offer your clients the best cover to suit their needs, such as our award-winning Serious Illness Cover.

  • Business Protection

    Good health is good business. We aim to give your clients cover that's relevant to their business needs and pays out when they need it most.

  • Healthy Living Options

    With Vitality and Wellness Optimiser, clients get an upfront discount and the ability to reduce their premiums by engaging with their health.

  • Partners and Rewards

    We've made it cheaper and easier for your clients to look after their health by offering them rich benefits which make it easier to live a healthier life. 

  • Personal Protection Literature

    Our Personal Protection Literature Library contains a range of literature and assets for you to download or email to your clients. 

  • Business Protection Literature

    In our Business Protection Literature Library, you'll find a wide selection of material available for you to download or email to your clients. 

  • Online Marketing
    Tools

    We have a range of online tools to make it even easier for you to do business with us. We've recently launched our new Dual Deferred Period Calculator.

Coronavirus latest update.

We will make every effort to keep you informed as things change with over the next few weeks through regular updates.

Our Coronavirus FAQs answer your most commonly asked questions about Coronavirus and how it may affect Vitality, your clients plan or contract with us. Please check back regularly.
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Award-winning Serious Illness Cover

Today, people are living longer than ever, as an increasing number of people are surviving critical illnesses. Our Serious Illness Cover has been designed with this in mind, by enabling members to claim multiple times over the life of their plan. 

Not only that, our Serious Illness Cover now covers all conditions in the market*, and pays out on NHS Waiting List inclusion for 23 conditions requiring surgery. 

*Independently verified by Defaqto, Nov 2019
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