Changing Life Insurance for good
Life insurance that rewards your clients for being healthy
Get the best cover for your clients' needs with our Personal Protection products
Good health is good business. Our business solutions can help give your client reassurance
Healthy Living Options
Our Healthy Living Options are all slightly different so you can tailor the right one to your clients' lifestyle and needs
Partners and Rewards
We make it cheaper and easier for your clients to learn about their health and get healthier
Personal Protection Literature
In our Personal Protection literature library, you'll find a range of assets that can be downloaded
Business Protection Literature
Our Business Protection literature library has a wide selection of material available for you to download
VitalityLife Online Adviser Tools
We have a selection of Adviser Tools to make it easier for you to do business with us
Vitality for Families
Award-winning products for families, now with £20,000 of Serious Illness Cover for Children at no extra costRight now we’re offering two £20,000 of Serious Illness Cover for Children on all Indexed Policies with Vitality Plus. Until 7 July 2018, we're giving your clients the option of selecting two Optional Serious Illness Cover for Children for their plan, at no extra cost*.
At Vitality we offer more to help families get the best from life. We give your clients access to a range of partners and rewards which are perfect for families, such as Healthy Kids inspired by Disney, British Airways and Sweatshop.
*Minimum monthly premiums and T+Cs apply.
Our Whole of Life plans just got cheaper
Find out how our Whole of Life plans compare with our updated Premium Comparison tool.
Minimum monthly premiums and T+Cs apply.
One million members
2018 is set to be an even more exciting year with further product and partner announcements as we move towards our two millionth member.
*Details correct as of 30 November 2017