Skip to Content


Life’s better with more Vitality.

This year, along with a number of exciting new benefits and products, we are further enhancing the Vitality Programme to provide even more of our members with access to Vitality rewards.

Discover how life's better with more Vitality

Positively different Life Insurance

  • Personal Protection

    With our Personal Protection products, we offer your clients the best cover to suit their needs, such as our brand new Mortgage Plan.

  • Business Protection

    Good health is good business. We aim to give your clients cover that's relevant to their business needs and pays out when they need it most.

  • Healthy Living Options

    With Vitality and Wellness Optimiser, clients get an upfront discount and the ability to reduce their premiums by engaging with their health.

  • Partners and Rewards

    We've made it cheaper and easier for your clients to look after their health by offering them rich benefits which make it easier to live a healthier life. 

  • Personal Protection Literature

    Our Personal Protection Literature Library contains a range of literature and assets for you to download or email to your clients. 

  • Business Protection Literature

    In our Business Protection Literature Library, you'll find a wide selection of material available for you to download or email to your clients. 

  • Online Marketing

    We have a range of online tools to make it even easier for you to do business with us. We've recently launched our new Dual Deferred Period Calculator.


No joining fee offer

Your clients can enjoy no joining fee when they take out an eligible Vitality plan by 29 February 2020 at selected Virgin Active or Nuffield Health gyms.

Not only this, with this offer your clients can enjoy an improved discount of 50% off monthly gym fees with eligible VitalityLife plans.

Offer period is 1 January 2020 - 29 February 2020 inclusive.

Minimum monthly premiums and terms and conditions apply.
Find out more


Vitality Illness Comparison Tool

We've enhanced the Vitality Illness Comparison Tool, enabling you to quickly and easily compare our Serious Illness Cover with other providers’ Critical Illness Cover. The tool now also includes our Serious Illness Cover Protector, available with our Mortgage Plan.
Find out more
Computer icon Login to
Adviser Hub

Making it easier to do business with us online.

Login Register
Phone icon Contact your Business Consultant
or call 0808 234 3000

Lines are open:
Monday - Thursday 8.30am - 6pm
Friday 8.30am - 5pm