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A Positively Different Launch

Everything we do is about making people healthier and enhancing and protecting their lives.

Find out more about the VitalityLife launch

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Positively different Life Insurance

  • Personal Protection

    PP

    With our Personal Protection products, we offer your clients the best cover to suit their needs, such as our brand new Mortgage Plan.

    Learn more

  • Business Protection

    BP

    Good health is good business. We aim to give your clients cover that's relevant to their business needs and pays out when they need it most.

    Learn more

  • Healthy Living Options

    HLO

    With Vitality and Wellness Optimiser, clients get an upfront discount and the ability to reduce their premiums by engaging with their health.

    Learn more

  • Partners and Rewards

    P and R

    We've made it cheaper and easier for your clients to look after their health by offering them rich benefits which make it easier to live a healthier life. 

    Learn more

  • Personal Protection Literature

    PP

    Our Personal Protection Literature Library contains a range of literature and assets for you to download or email to your clients. 

    Find out more

  • Business Protection Literature

    BP

    In our Business Protection Literature Library, you'll find a wide selection of material available for you to download or email to your clients. 

    Find out more

  • Online Marketing
    Tools

    SIC

    We have a range of online tools to make it even easier for you to do business with us. We've recently launched our new Risk Calculator.

    Find out more

A Positively Different Launch

Everything we do is about making people healthier and enhancing and protecting their lives. All of our products set to address some of the most significant concerns in the protection industry, and society more broadly.

Our 2018 Launch includes:
  • Amazon Prime
  • Apple Watch Series 4
  • Dementia and FrailCare Cover - a world first product
  • Optimiser Underwriting
  • Mortgage Plan
  • Enhancements to Income Protection.
Find out more

Amazon Prime Offer

If your clients stay active, they can get an annual Prime membership worth £79 on us, and enjoy fast delivery, movies, music and more.

Minimum monthly premiums and T&Cs apply1. Any monthly payment your clients make will be £0 or £7.90 depending on their level of activity. They'll need to agree to a consumer credit agreement (0% APR) and set up a variable Direct Debit for 10 months.
Find out more

New

Dementia and FrailCare Cover

With an ever ageing population, ill health in later life is a growing concern. To ease this pressure for your clients as they grow older, we’ve launched Dementia and FrailCare Cover - the very first protection solution that could help towards the cost of care.
Find out more

Apple Watch Offer

Your clients can get Apple Watch Series 4 from £99 upfront.  They will pay nothing more if they stay active and track their activity to earn Vitality points.

Minimum monthly premiums and T&Cs apply2. Any monthly payment your clients make will be between £0 and £12.50, depending on their level of activity. They'll need to agree to a consumer credit agreement (0% APR) and set up a variable Direct Debit for 24 months. 

We will be extending the limited offer for Apple Watch for VitalityLife and VitalityInvest customers until 24 January 2019 and not 15 January 2019 as advertised.
Find out more

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Lines are open:
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Friday 8.30am - 5pm

Important Information

1Available with VitalityHealth Personal Healthcare plans with a minimum monthly premium of £35; VitalityHealth Business Healthcare plans; VitalityHealth Corporate Healthcare plans and trust schemes administered by VitalityHealth with the benefit of Vitality Plus and certain VitalityLife products. For VitalityLife you'll need to add Wellness Optimiser or Vitality Optimiser for a £3.80 fee per month plus have a minimum monthly premium of £30 for a single policy and £40 for a joint policy. This fee is subject to change. To find out about these charges please read our reward terms and conditions. For VitalityInvest plans, you can add Vitality Plus to your VitalityInvest Retirement Plan in drawdown for an additional fee of £3.80 per month. Vitality Plus is not available on other VitalityInvest plans.
This benefit applies to an annual (12-month) Amazon Prime membership only. There is no Vitality discount on an Amazon Prime monthly membership, and it cannot be used in conjunction with any other Amazon Prime offers. Only one Vitality member aged 18 or over per household can receive the Amazon Prime benefit. Eligibility for this offer is subject to financial circumstances and status. You’ll need to pass a credit check and agree to a 12-month online consumer credit agreement (0% APR) with the lender. You’ll pay £0 or £7.90 per month over ten months by variable Direct Debit, based on the Vitality activity points you earn. If you’re unable to maintain your payment contributions the lender reserves the right to cancel your credit agreement. If you cancel your Vitality plan and haven’t completed your payment contributions under the credit agreement, your credit agreement with the lender will continue under the terms of that agreement. From time to time we change the way we award points for tracking physical activity, but you’ll always be able to claim the monthly saving by getting active.

Amazon.co.uk is not a sponsor of this promotion. Amazon Prime membership codes must be redeemed on amazon.co.uk/redeemprime by accepting the Amazon Prime Terms and providing a valid payment method. Your Amazon Prime membership automatically renews for the fee in effect at the time of renewal. You may cancel at any time by visiting Your Account and adjusting your membership settings. Amazon Prime membership codes cannot be transferred or resold and are not refundable. Amazon delivery restrictions apply. For more information about Amazon Prime, visit amazon.co.uk/prime. All Amazon ®, ™ & © are IP of Amazon.com, Inc. or its affiliates.

VitalityHealth, VitalityLife and VitalityInvest are trading names of Vitality Corporate Services Limited who, for the purposes of this offer, is acting as a credit broker only and not a lender. AfforditNOW is a suite of lending products offered by PayBreak Limited, the exclusive lender. PayBreak is unable to offer credit to members living in the Channel Islands.

Vitality Corporate Services Limited is authorised and regulated by the Financial Conduct Authority, whose registered office is at 3 More London Riverside, London SE1 2AQ. PayBreak Limited is authorised and regulated by the Financial Conduct Authority, whose registered offices is at The Block, Ashley Road, Altrincham WA14 2DW.

Details correct as of October 2018. View the full terms and conditions.

2£99 upfront payment is a standard offer for VitalityHealth members and a limited time offer for VitalityLife / VitalityInvest members with Vitality Plus, ending 24 January 2019. Standard offer price thereafter for VitalityLife / VitalityInvest members will be from £159 upfront. Prices shown refer to Apple Watch Series 4 40mm Silver aluminium model with sport band.

Offer applies to selected Apple Watch Series 4 and Apple Watch Nike+ Series 4 40mm or 44mm models only. Offer only available to members aged 18 or over. Not available in the Channel Islands. Eligibility for this offer is subject to financial circumstances and status. Upon a successful credit check your clients will need to make an initial upfront payment which will vary depending on the model you choose to a maximum of £129. They'll need to agree to a consumer credit agreement (0% APR) and set up a variable Direct Debit for 24 months. Their monthly payment will depend on their level of Vitality activity and could be between £0 and £12.50. If your clients are unable to maintain their payments the lender reserves the right to cancel their credit agreement. If they cancel their Vitality plan and have not completed their payments under the credit agreement, the credit agreement with the lender will continue under the terms of that agreement. VitalityHealth, VitalityLife and VitalityInvest are trading names of Vitality Corporate Services Limited, who for the purposes of this offer is acting as a credit broker only and not a lender. afforditNOW is a suite of lending products offered by PayBreak Limited, the exclusive lender. 

Vitality Corporate Services Limited is authorised and regulated by the Financial Conduct Authority. Registered office at 3 More London Riverside, London, SE1 2AQ. Further terms and conditions apply. PayBreak Limited is authorised and regulated by the Financial Conduct Authority. Registered offices at Grosvenor House, 20 Barrington Road, Altrincham, WA14 1HB.

Details correct as of January 2019. View the full terms and conditions