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VitalityLife Adviser

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Changing Life Insurance for good

Life insurance that rewards your clients for being healthy

  • Personal Protection

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    Get the best cover for your clients' needs.

  • Business Protection

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    Good health is good business.

  • Personal Protection Literature

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    Making it even easier for you to do business with us.

  • Partners and Rewards

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    We make it cheaper and easier for your clients to learn about their health and get healthier

Additional covers and options


Indexation enables your clients cover to increase each year with no further underwriting and protects them against rises in the cost of living.

Not only have we improved Indexation to provide greater flexibility and simplicity, we've also launched a one month free offer which runs until the end of August.
Find out more

Healthy Living Options

Wellness Optimiser

We're rewarding your clients for looking after their health and helping them to better understand four key lifestyle-related health factors: Blood Glucose, Blood Pressure, BMI and Cholesterol.

Your clients can receive up to 60% off Whole of Life Cover and up to 40% off Term Life Cover, and access to a wide range of rewards and discounts.
Find out more

Personal Protection

Serious Illness Cover

Unlike typical critical illness cover, our Serious Illness Cover pays your client on a severity based approach. This means that our cover provides a payout proportionate to the severity of a condition.

We've enhanced our definitions so we can pay out on even more claims. We've also launched a unique Cancer Relapse Benefit – recognising the impact of cancer recurrence. 
Find out more
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or call 0808 234 3000

Lines are open:
Monday - Thursday 8.30am - 6pm
Friday 8.30am - 5pm