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Now Simpler, Better and Easier.

Find out how we're changing our life insurance proposition this year. Our new and enhanced product range is available now on Adviser Hub.

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Why VitalityLife?

Life insurance has never been more relevant, with more and more people looking for ways to protect their health, and their loved ones' futures.

At Vitality, we make sure your clients get more from their cover. Our cover doesn’t just protect them when things go wrong, it rewards them for being healthy too. So your clients could end up having more energy – and more money – to spend on the things that matter to them.

We offer discounts to encourage them to be healthy and they could even earn rewards. The more effort your clients make to get healthier, the more we can offer them. At the same time, we could reduce their premiums as they get healthier too – which means they pay a fairer price for their life insurance.

On top of our 5* award winning cover, we cover more conditions than any other insurer and last year, we paid out £66m in claims and 99.5% of all life claims*.

It’s the way insurance should be.

Looking for something else?

  • Personal Protection

    With our Personal Protection, we offer your clients the best cover to suit their needs, such as our award-winning Serious Illness Cover.

  • Business Protection

    Good health is good business. We aim to give your clients cover that's relevant to their business needs and pays out when they need it most.

  • Optimiser

    The idea of Optimiser is simple: the more your clients look after their health, the more likely they are to stay healthy.

  • Rewards Overview

    We’re the insurer that gives your clients something back when they get active, meaning they can  benefit without having to claim.

Take a look at our interactive guide to life insurance.

We’ve recently made our life offering Simpler, Better and Easier for you and your clients.

Our new interactive guide to life insurance showcases the reasons to choose VitalityLife insurance, the three simple steps to build a Personal Protection Plan and more.
Open the guide
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Monday - Thursday 8.30am - 6pm
Friday 8.30am - 5pm

*Findings from our Vitality Claims and Benefits Report 2019. Find out more