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Serious Illness Cover

VitalityLife Adviser

Our Serious Illness Cover just got more serious.
Find out more about Serious Illness Cover. 

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Changing Life Insurance for good

Life insurance that rewards your clients for being healthy

  • Personal Protection

    Get the best cover for your clients' needs with our Personal Protection products

  • Business Protection

    Good health is good business. Our business solutions can help give your client reassurance

  • Healthy Living Options

    Our Healthy Living Options are all slightly different so you can tailor the right one to your clients' lifestyle and needs

  • Partners and Rewards

    We make it cheaper and easier for your clients to learn about their health and get healthier

  • Personal Protection Literature

    In our Personal Protection literature library, you'll find a range of assets that can be downloaded

  • Business Protection Literature

    Our Business Protection literature library has a wide selection of material available for you to download

  • VitalityLife Online Adviser Tools

    We have a selection of Adviser Tools to make it easier for you to do business with us 

Life Insurance

Our Whole of Life plans just got cheaper

Our Whole of Life plans just got cheaper when your client takes out a Whole of Life plan with Vitality Optimiser or Wellness Optimiser.

Find out how our Whole of Life plans compare with our updated Premium Comparison tool.

Minimum monthly premiums and T+Cs apply.
Try the Premium Comparison tool

Apple Watch

Get active with Apple Watch Series 3. Get rewarded with Vitality.

Your clients can get the newest Apple Watch Series 3 GPS or and Apple Watch Nike+ Series 3 GPS from £29 upfront. Minimum monthly premiums and T&Cs apply.
Find out more


Now we offer investments too

VitalityInvest are changing the world of investments, with a range of funds to help your clients live longer, healthier, more financially secure lives.

Our positively different solutions encourage people to save wisely and help to improve their financial security in retirement. Plus we give you the tools you need to meet the challenges of today’s market. For financial advisers only.
Find out more
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