Cover your clients with our 5-star Defaqto rated life insurance.
A unique approach to life insurance
We make sure your clients get more from their cover. We protect them when things go wrong and reward them for being healthy.
We encourage them to get healthy with discounts, and reward them for their efforts. The more your client does to get healthy, the more we can offer them. Your client can also reduce their premium by getting healthier too – paying a fairer price for their life insurance.
Find out how we have further enhanced and streamlined our protection proposition as part of our ongoing journey as a next generation insurer.
Explore our plans
Cover that doesn’t just protect your clients when things go wrong, it rewards them for being healthy too.
Give your clients the right cover
Supporting the everyday needs of your clients with our forward-thinking life cover.
Recommend cover that rewards healthy living, delivering real value to your clients from day one.
Our best available premium
Your clients can enjoy our best available premium of up to 40% lower than standard when they add Optimiser to their plan
Reduce lapse rates
Your clients are more likely to stay with us - lapse rates are up to 39% lower for clients who engage with the Programme.1
Your Vitality support network
Over 100 UK-wide Business Consultants offering one-to-one support.
New to selling life insurance?
We’re here to support and empower you with a wide range of online tools, interactive sales aids, brochures, and videos.
With our new tool, you can show your clients why Vitality is the right choice for them. Using data from our latest claims report, you can easily create a personalised document to demonstrate the power of Vitality.
Up to 40% off their premium
Offer your clients the best available premium with up to 40% lower than standard, when they add Optimiser to their plan.
Clients with Optimiser were 30% less likely to make a life insurance claim and up to 59% less likely to lapse their plan than those without Optimiser1.
Why protection needs to evolve in line with the changing needs of people today
Our Chief Operations and Growth Officer at Vitality, Greg Levine joins COVER in their studios to explore why protection needs to evolve in line with the changing needs of people today. Using data from our latest Life Claims and Benefits Report, we discuss:
- How protection insurance is evolving
- The importance of comprehensive cover
- The role prevention can play in your clients’ protection
- How advisers can benefit from the Vitality Programme?
Stay informed on the latest industry developments
Boost your CPD hours while exploring the latest research with articles, courses and events.
Five facts about Serious Illness Cover you might not know
Vitality’s Serious Illness Cover is more than just a different name for critical illness cover.
Critical Illness Cover needs more than just a name change
Given the rapidly changing needs of clients, critical illness cover needs more than just a rebrand.
The world is changing fast. Protection also needs to
Given the age of volatility we live in, protection needs to move with the times.
The protection market needs innovation
The protection market is showing signs of consolidation, innovation has never been more vital.
We're here to help
Your Business Consultant is always ready to support you.
2 VitalityLife experience analysis, rolling lapse rates between Oct 2020 - September 2021. VitalityLife Claims and Benefits Report, 2022.