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Our Serious Illness Cover can continue even after your clients claim, meaning that their cover stays in place for longer.

Available on our simple Personal Protection Plan.

Find out moreLog into Adviser Hub

The future of personalised health. Now. 

We're bringing real personalisation to the Vitality Programme and introducing new partners and enhancements in 2022, so that together we can give your clients more ways to get active, with more Active Rewards which act as further incentives to ultimately drive positive behaviour change. Find out more

Client action required: Accessing Vitality online.

From 8 December, we’re changing how your clients log in to our website and apps, including the Vitality Member app, Member Zone and the Vitality GP app. This means they’ll need to update their account details to keep access and earn rewards.

We’re emailing your clients with instructions of what they need to do as well as a reminder of their membership number. They’ll need to provide this along with their email address and phone number when they update their details. VitalityHealth clients with an upcoming Vitality GP appointment will need to update their log in details before their appointment starts.

If you have any questions, please contact your Vitality Business Consultant.

Why VitalityLife?

Life insurance has never been more relevant, with more and more people looking for ways to protect their health, and their loved ones' futures.

At Vitality, we make sure your clients get more from their cover. Our cover doesn’t just protect them when things go wrong, it rewards them for being healthy too. So your clients could end up having more energy – and more money – to spend on the things that matter to them.

We offer discounts to encourage them to be healthy and they could even earn rewards. The more effort your clients make to get healthier, the more we can offer them. At the same time, we could reduce their premiums as they get healthier too – which means they pay a fairer price for their life insurance. 

On top of our 5* award-winning cover, we cover more conditions than any other insurer and last year, we paid out £91.6m in claims and 99.6% of all life claims*.

It’s the way insurance should be.

Explore our protection and reward options for your clients.

  • Personal Protection

    With our Personal Protection, we offer your clients the best cover to suit their needs, such as our award-winning Serious Illness Cover.

  • Business Protection

    Good health is good business. We aim to give your clients cover that's relevant to their business needs and pays out when they need it most.

  • Optimiser

    The idea of Optimiser is simple: the more your clients look after their health, the more likely they are to stay healthy.

  • Rewards Overview

    We’re the insurer that gives your clients something back when they get active, meaning they can  benefit without having to claim.

Take a look at our interactive guide to life insurance.

Our interactive guide to life insurance showcases the reasons to choose VitalityLife insurance, the three simple steps to build a Personal Protection Plan and more.
Open the guide

Read our latest claims and benefits report.

We’re proud to have delivered a record £91.6m worth of pay-outs to our members in 2020*.

Our latest claims and benefits report also shows how we help our members live longer, delay the onset of disease, and reduce the risk of complications or death from COVID-19. We also delivered financial value through our Vitality Programme incentives.

Find out more
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Contact your Business Consultant
or call 0345 601 00720

Lines are open:
Monday - Friday 8.30am - 6pm

1. A minimum premium of £45 a month applies for life insurance plans. Your clients will need to agree to a 36 month, 0% APR consumer credit agreement with etika. Apple Watch terms and conditions apply.
*VitalityLife claims and benefits report, August 2021.