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Only bricks and mortality?

Our new Mortgage Plan protects more than just your clients' lives.

Find out more about our new Mortgage Plan

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Positively different Life Insurance

  • Personal Protection

    With our Personal Protection products, we offer your clients the best cover to suit their needs, such as our brand new Mortgage Plan.

  • Business Protection

    Good health is good business. We aim to give your clients cover that's relevant to their business needs and pays out when they need it most.

  • Healthy Living Options

    With Vitality and Wellness Optimiser, clients get an upfront discount and the ability to reduce their premiums by engaging with their health.

  • Partners and Rewards

    We've made it cheaper and easier for your clients to look after their health by offering them rich benefits which make it easier to live a healthier life. 

  • Personal Protection Literature

    Our Personal Protection Literature Library contains a range of literature and assets for you to download or email to your clients. 

  • Business Protection Literature

    In our Business Protection Literature Library, you'll find a wide selection of material available for you to download or email to your clients. 

  • Online Marketing

    We have a range of online tools to make it even easier for you to do business with us. We've recently launched our new Dual Deferred Period Calculator.


Dual Deferred Period Calculator

Employer’s sick pay schemes will not always meet the needs of their employee’s lifestyle. This is where income protection can help bridge that gap.

Our simple Dual Deferred Period Calculator enables you to work out the maximum benefit amount that you’re able to select based on your client’s sick pay scheme.
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A Positively Different Launch

Everything we do is about making people healthier and enhancing and protecting their lives. All of our products set to address some of the most significant concerns in the protection industry, and society more broadly.

Our 2018 Launch includes:
  • Amazon Prime
  • Apple Watch Series 4
  • Dementia and FrailCare Cover - a world first product
  • Optimiser Underwriting
  • Mortgage Plan
  • Enhancements to Income Protection.
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Amazon Prime Offer

If your clients stay active, they can get an annual Prime membership worth £79 on us, and enjoy fast delivery, movies, music and more.

Minimum monthly premiums and T&Cs apply1. Any monthly payment your clients make will be £0 or £7.90 depending on their level of activity. They'll need to agree to a consumer credit agreement (0% APR) and set up a variable Direct Debit for 10 months.
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Monday - Thursday 8.30am - 6pm
Friday 8.30am - 5pm

Important Information

1Available with VitalityHealth Personal Healthcare plans with a minimum monthly premium of £35; VitalityHealth Business Healthcare plans; VitalityHealth Corporate Healthcare plans and trust schemes administered by VitalityHealth with the benefit of Vitality Plus and certain VitalityLife products. For VitalityLife you'll need to add Wellness Optimiser or Vitality Optimiser for a £4.50 fee per month per adult, plus have a minimum monthly premium of £30 for a single policy and £40 for a joint policy. This fee is subject to change. To find out about these charges please read our reward terms and conditions. For VitalityInvest plans, you can add Vitality Plus to your VitalityInvest Retirement Plan in drawdown for an additional fee of £4.50 per month. Vitality Plus is not available on other VitalityInvest plans.
This benefit applies to an annual (12-month) Amazon Prime membership only. There is no Vitality discount on an Amazon Prime monthly membership, and it cannot be used in conjunction with any other Amazon Prime offers. Only one Vitality member aged 18 or over per household can receive the Amazon Prime benefit. Eligibility for this offer is subject to financial circumstances and status. You’ll need to pass a credit check and agree to a 12-month online consumer credit agreement (0% APR) with the lender. You’ll pay £0 or £7.90 per month over ten months by variable Direct Debit, based on the Vitality activity points you earn. If you’re unable to maintain your payment contributions the lender reserves the right to cancel your credit agreement. If you cancel your Vitality plan and haven’t completed your payment contributions under the credit agreement, your credit agreement with the lender will continue under the terms of that agreement. From time to time we change the way we award points for tracking physical activity, but you’ll always be able to claim the monthly saving by getting active. is not a sponsor of this promotion. Amazon Prime membership codes must be redeemed on by accepting the Amazon Prime Terms and providing a valid payment method. Your Amazon Prime membership automatically renews for the fee in effect at the time of renewal. You may cancel at any time by visiting Your Account and adjusting your membership settings. Amazon Prime membership codes cannot be transferred or resold and are not refundable. Amazon delivery restrictions apply. For more information about Amazon Prime, visit All Amazon ®, ™ & © are IP of, Inc. or its affiliates.

VitalityHealth, VitalityLife and VitalityInvest are trading names of Vitality Corporate Services Limited who, for the purposes of this offer, is acting as a credit broker only and not a lender. AfforditNOW is a suite of lending products offered by PayBreak Limited, the exclusive lender. PayBreak is unable to offer credit to members living in the Channel Islands.

Vitality Corporate Services Limited is authorised and regulated by the Financial Conduct Authority, whose registered office is at 3 More London Riverside, London SE1 2AQ. PayBreak Limited is authorised and regulated by the Financial Conduct Authority, whose registered offices is at The Block, Ashley Road, Altrincham WA14 2DW.

Details correct as of March 2019. View the full terms and conditions.