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VitalityLife Adviser

Our cover is now more affordable and more accessible to more clients. Find out more about Vitality Lite
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Changing Life Insurance for good

Life insurance that rewards your clients for being healthy

  • Personal Protection

    Get the best cover for your clients' needs with our Personal Protection products

  • Business Protection

    Good health is good business. Our business solutions can help give your client reassurance

  • Healthy Living Options

    Our Healthy Living Options are all slightly different so you can tailor the right one to your clients' lifestyle and needs

  • Partners and Rewards

    We make it cheaper and easier for your clients to learn about their health and get healthier

  • Personal Protection Literature

    In our Personal Protection literature library, you'll find a range of assets that can be downloaded

  • Business Protection Literature

    Our Business Protection literature library has a wide selection of material available for you to download

  • VitalityLife Online Adviser Tools

    We have a selection of Adviser Tools to make it easier for you to do business with usĀ 

Vitality for Families

Award-winning products for families, now with £20,000 of Serious Illness Cover for Children at no extra cost
Right now we’re offering two £20,000 of Serious Illness Cover for Children on all Indexed Policies with Vitality Plus. Until 7 July 2018, we're giving your clients the option of selecting two Optional Serious Illness Cover for Children for their plan, at no extra cost*.

At Vitality we offer more to help families get the best from life. We give your clients access to a range of partners and rewards which are perfect for families, such as Healthy Kids inspired by Disney, British Airways and Sweatshop. 

*Minimum monthly premiums and T+Cs apply.
Find out more

Life Insurance

Our Whole of Life plans just got cheaper

Our Whole of Life plans just got cheaper when your client takes out a Whole of Life plan with Vitality Optimiser or Wellness Optimiser.

Find out how our Whole of Life plans compare with our updated Premium Comparison tool.

Minimum monthly premiums and T+Cs apply.
Try the Premium Comparison tool

Apple Watch

Get active with Apple Watch Series 3. Get rewarded with Vitality.

Your clients can get the newest Apple Watch Series 3 GPS or and Apple Watch Nike+ Series 3 GPS from £29 upfront. Minimum monthly premiums and T&Cs apply.
Find out more


One million members

We're delighted to announce that there are now more than one million members* with Vitality in the UK.

2018 is set to be an even more exciting year with further product and partner announcements as we move towards our two millionth member.

*Details correct as of 30 November 2017

Take a look at our journey to one million members
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