Vitality Programme Launch 2026
This year, we're making the Vitality Programme even bigger and better - with smarter technology, new partners and even more ways for your clients to build healthy habits.
Not a UK Financial Adviser? Head over to vitality.co.uk and you'll find something better suited to you.
What we offer
Our award-winning plans are flexible, affordable and actively rewarding.
Health insurance
Fast and seamless access to private healthcare.
Life insurance
Financial protection for your clients and their loved ones.
Give your clients the right cover
Supporting the everyday needs of your clients.
Award-winning cover
Recommend cover that rewards healthy living, delivering real value to your clients from day one.
The Vitality Programme
The world's largest health promotion programme linked to insurance - with proven results.1
Significant health benefits
Vitality members can increase their life expectancy by up to 5 years. 2
Digitalising healthcare
We give your clients control of their treatment journey through state-of-the-art digital care services.
Check out our resources library
Get ready to move your client conversations forward with our revamped library of health and life insurance resources. As well as having a wealth of information at your fingertips, you can:
- Save time online: Find what you need quickly with our user-friendly filters.
- Stay up to date: Visual signposting highlights new or updated assets as soon as you visit the libraries.
- Share and print: Easily share and print resources for your clients.
Stay informed on the latest industry developments
Boost your CPD hours while exploring the latest research with articles, courses and events.
We’re here to help
Health insurance
Call us on 0345 051 0044. Lines open Monday-Friday 8.30am-5:30pm
Life insurance
Call us on 0345 601 0072. Lines open Monday-Friday 8.30am-6pm
Business Consultant
Unsure who your Business Consultant is? Email us to find out.
1 Moderate changes to physical activity and diet, resulting in minor improvements in metabolic risk, can have a material impact on a person’s lifespan and healthspan. For example, a 30-year-old man of average health could gain 2.8 years of healthy life through moderate changes to exercise and diet. A 30-year-old female who makes a moderate increase in exercise and diet could add three years of good health – RAND Europe and Vitality.
2 Based on members who move from 0 to 21+ activity points a week throughout their lifetime, applied to standard UK mortality rates. Vitality study 2024.