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We go all-out to pay out

Our Serious Illness Cover covers more conditions than any other insurer. So, we're more likely to pay out.1

Not a UK Financial Adviser? Head over to vitality.co.uk and you'll find something better suited to you.

What we offer

Our award-winning plans are flexible, affordable and actively rewarding.

Health insurance

Health insurance

Fast and seamless access to private healthcare.

Life insurance

Life insurance

Financial protection for your clients and their loved ones.

Give your clients the right cover

Supporting the everyday needs of your clients.

Award-winning cover

Recommend cover that rewards healthy living, delivering real value to your clients from day one.

The Vitality Programme

The world's largest health promotion programme linked to insurance - with proven results.2

Significant health benefits

Engaged members are more likely to live longer, healthier lives. Active members can reduce their risk of death by up to 41%.3

Digitalising healthcare

We give your clients control of their treatment journey through state-of-the-art digital care services.

Work with us

New to Vitality?

New to Vitality? New to selling insurance? Looking to grow your business?

We’re here to support you and empower your client conversations through a wide range of resources and support.

Find out more about how working with Vitality is beneficial to you and your clients..

"I wouldn't have been covered by any other insurer" - Hayley's Story

At just 36, Hayley was diagnosed with a pulmonary embolism, a condition unique to Serious Illness Cover.

In 2022, 1 in 8 Serious Illness Cover claims were for conditions not covered elsewhere4. Behind that statistic are powerful, real-life stories like Hayley’s that highlight the value of more comprehensive cover.

We’re here to help

Your Business Consultant is always ready to support you. 

Health insurance

Health insurance

Call us on 0345 273 9974. Lines open Monday-Friday 8.30am-5:30pm

Life insurance

Life insurance

Call us on 0345 601 0072. Lines open Monday-Friday 8.30am-6pm

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Business Consultant

Unsure who your Business Consultant is? Email us to find out. 

1. More conditions covered as verified by Defaqto, and more likely to pay out based on analysis from ProtectionGuru Doctor's Scores, 2024.
2. Moderate changes to physical activity and diet, resulting in minor improvements in metabolic risk, can have a material impact on a person’s lifespan and healthspan. For example, a 30-year-old man of average health could gain 2.8 years of healthy life through moderate changes to exercise and diet. A 30-year-old female who makes a moderate increase in exercise and diet could add three years of good health – RAND Europe and Vitality.
3. Vitality experience analysis, 2022.
4. VitalityLife Claims and Benefits Report, 2023.