Next Best Action
Providing your clients with personalised pathways to help them improve, and maintain, their health
Helping your clients to live longer and in good health
Next Best Action uses our data science capabilities, and our expertise in understanding individual health risks, to provide your clients with the one action that would have the biggest impact on their health.
We do this by:
- Predicting the most important action they can take to improve their health
- Directing them to Vitality partners or recommending personalised support pathways where eligible
- Incentivising them to act through added Vitality points and status boosts
Our personalised pathways are having a big impact
Out of all our members who join a personalised support pathway
52% lose weight
These members lose 4% of their body weight with our Second Nature pathway2
43% reverse Type 2 Diabetes
During the pilot phase of our healthy weight pathway2
47% quit smoking
Your clients can sign up for Allen Carr Easyway with qualifying Vitality plans 2,3
* Vitality and ONS data 2020-2023
2 Vitality Health Claims Insights Report, 2024
3 We currently don't offer a Quit Smoking Next Best Action, but your client can still sign up for Allen Carr Easyway if they have a Vitality plan
Our current personalised pathways
Explore the evidence-based weight loss programmes available to eligible clients
Second Nature
Clients who meet the eligibility criteria can get the help they need to lose weight with Second Nature, by getting access to the app for 12-months for £20
Medication supported pathway
If your clients are eligible they will be offered Second Nature's medication-supported pathway with access to discounted weight-loss medication. Available to members with a BMI of 35 or over with a weight-related health condition.
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How does it work?
It's pretty simple, eligible clients can sign up in a few simple steps
Complete their Health Profile
Your clients will need to complete their Health Profile within the Vitality UK app. Eligible clients will then be recommended Second Nature.
Sign up to the journey
If they're eligible, they'll need to sign up to Second Nature through Member Zone.
Complete the programme
They're now ready to make a change. If your client completes the Second Nature pathway, they could earn up to 2,400 Vitality points
Enjoy the partners
Your client will have access to Second Nature for up to a year.
Your clients can only sign up to Second Nature once, and they must be 18+ to be eligible.
Details correct as of March 2025. Further terms and conditions apply.
We’re here to help
Your Business Consultant is always ready to support you.
Health insurance
Call us on 0345 051 0044. Lines open Monday-Friday 8.30am-5:30pm
Life insurance
Call us on 0345 601 0072. Lines open Monday-Friday 8.30am-6pm
Business Consultant
Unsure who your Business Consultant is? Email us to find out.