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Next Best Action

Helping your clients to live longer in good health.

Next Best Action uses our data science capabilities and expertise in understanding individual health risks, to provide your clients with the one action that would have the biggest impact on their future health.

We do this by:

  • Predicting the most important action they can take to improve their health
  • Directing them to useful Vitality partners or recommending personalised support pathways where eligible
  • Incentivising them to take action, through added Vitality points and Status Boosts

Next Best Action marks an important milestone in the evolution of the Vitality Programme towards an even more personalised and relevant experience for your clients. These journeys, which offer significant support and value, will tackle key causes of ill-health, and further help us deliver on our core purpose to make our members healthier and enhance and protect their lives. 

How does it work?

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    Your client will need to complete their online Health Review via Member Zone, which will determine if they are eligible for either of the journeys.

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    If they are eligible, they need to sign up to Pelago and/or Second Nature through Member Zone.

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    Your client can then get started on the relevant course(s).

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    They can finish the course(s) and achieve their goals. If they complete a personalised journey, they could earn up to 2,400 Vitality points per journey. They will still be able to access the Pelago and/or Second Nature apps for the rest of the year.

If your client is not eligible, they can still complete either of the journeys, but they will not be able to earn any Vitality points for doing so.

Our journeys

Our Quit Smoking and Healthy Weight journeys are tackling two of the most important drivers of ill-health and represent a significant enhancement of the support we can offer to our most at-risk members. We are continuing to develop additional personalised health journeys for our members – so that we can continue to build on the foundational pathway of the Vitality Programme which targets the key health behaviours of physical activity, nutrition and mental wellbeing.


Powering our Quit Smoking journey.
Your clients can stop smoking for good with help from the Pelago, formerly known as Quit Genius, app for 12 months access at no cost. Pelago’s expert help and coaching will support your clients to boost their health and kick the habit at the same time. 
More on Pelago

Second Nature1

Powering our Healthy Weight journey. 
Clients who meet the eligibility criteria can get the help they need to lose weight with Second Nature by getting access to the app for a year for £20. Through the digital course, they can get personal coaching and all the help they need to reach their target and boost their long-term health.
More on Second Nature

Where to next?

  •              Second Nature                                                                   

    12 months access to Second Nature for £20, to help your clients get healthier.

  • Pelago                    

    12 months access to Pelago, to help your clients quit smoking

  • Why 'Next Best Action' is the future of prevention

    ‘Next Best Action’ uses behavioural science to encourage clients to quit smoking, become a healthier weight or get active in a way that will add healthier years to their lifespan.

1. Your clients can only sign up once and they must be 18 + to be eligible. Further terms and conditions apply.