Next Best Action
Providing your clients with personalised pathways to help them improve, and maintain, their health
Helping your clients to live longer and in good health
Next Best Action uses our data science capabilities, and our expertise in understanding individual health risks, to provide your clients with the one action that would have the biggest impact on their health.
We do this by:
- Predicting the most important action they can take to improve their health
- Directing them to Vitality partners or recommending personalised support pathways where eligible
- Incentivising them to act through added Vitality points and status boosts
Our personalised pathways are having a big impact
Out of all our members who join a personalised support pathway
52% lose weight
These members lose 4% of their body weight with our Second Nature pathway2
43% reverse Type 2 Diabetes
During the pilot phase of our healthy weight pathway2
47% quit smoking
Your clients can sign up for Allen Carr Easyway with qualifying Vitality plans2,3
* Vitality and ONS data 2020-2023
2 Vitality Health Claims Insights Report, 2024
3 We currently don't offer a Quit Smoking Next Best Action, but your client can still sign up for Allen Carr Easyway if they have a Vitality plan
Our current personalised pathways
Explore our available Next Best Action initiatives which eligible clients get access to
Second Nature
Clients who meet the eligibility criteria can get the help they need to lose weight with Second Nature, by getting access to the app for 12-months for £20
How does it work?
It's pretty simple, eligible clients can sign up in a few simple steps
Complete their Health Profile
Your client will need to complete their Health Profile on our Member app which will determine if they're eligible to complete a personalised pathway
Sign up to journey
If they're eligible, they'll need to sign up for the relevant partner through Member Zone
Complete the programme
They're now ready to make a change. If your client completes the Second Nature pathway, they could earn up to 2,400 Vitality points
Enjoy the partners
Your client will still be able to use the Second Nature app for the rest of the year
Your clients can only sign up to Second Nature once, and they must be 18+ to be eligible.
If your client is not eligible once they’ve completed their Health Profile, they can still complete the Second Nature journey, but they will not earn any Vitality points for doing so.
Details correct as of August 2024. Further terms and conditions apply.
We’re here to help
Your Business Consultant is always ready to support you.
Health insurance
Call us on 0345 051 0044. Lines open Monday-Friday 8.30am-5:30pm
Life insurance
Call us on 0345 601 0072. Lines open Monday-Friday 8.30am-6pm
Business Consultant
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