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Why work with

Helping you keep clients happy, healthy and fully covered.
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How we've constructed our proposition around you and your clients' needs.

  • A network of support

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    We give you the support you need with over 100 UK-wide Business Consultants and Health Specialists leaving you more time to focus on the things that matter to you.

  • Adviser Hub

    Providing you with 24x7 access on all devices making it quicker and easier for you to do business with us, service your clients’ needs and manage their renewals.

  • Commission

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    Our attractive commissions give you more chances to create long-term revenue streams.

  • Award-winning products

    With our award-winning product and your existing client bank we can help you better target potential clients and use Vitality’s tools to maximise your selling potential.

Experts in Shared Value insurance.

At Vitality, everything we do is driven by our core purpose: to make people healthier and to enhance and protect their lives. We focus on encouraging and rewarding healthy living.

Through our market-leading health and life insurance, investments, and the Vitality Programme, we empower members to take control of their wellness and develop long-term healthy habits - good for them, good for you as an adviser, good for us, and good for society.

Transforming insurance with a member-driven approach.

We take a unique approach to healthcare - responding to the full spectrum of our member’s healthcare needs. This spans from promoting a healthy lifestyle, to providing digital tools to help them navigate the healthcare system and delivering comprehensive cover for onward treatment when they need it.

As well as offering 5-star Defaqto rated healthcare, our product is underpinned by the Vitality Programme, the world’s largest health promotion programme linked to insurance. By incentivising members to get healthier, we generate value for all stakeholders.
Explore our product range

Adviser support.

Over 100 UK-wide Business Consultants
Provide one-to-one support face-to-face, via video conference, online or phone

Healthcare specialists

✓ Available to help you navigate our plans

UK based servicing
 For both you and your clients

Vitality Academy
 Built around you, Vitality Academy offers multi-media digital learning where you’re in control.

New to health or looking to expand your business?

Whether you are new to advising on private health insurance or looking to grow your existing healthcare business, we have all the tools and experience to help you.

With our award-winning product and your existing client bank we can help you better target potential clients and use Vitality’s tools to maximise your selling potential.
Find out more

Next steps - register as an adviser with VitalityHealth.

To become one of our approved health cover advisers, please complete the following application form and email as an attachment to
Download application form

Where to next?

  • Why sell health insurance?

    See our guide on how to identify clients that might benefit from health insurance and how it can help you to build your business.

  • Personal Healthcare

    Our 5-star Defaqto rated comprehensive cover for your individual clients.

  • Business Healthcare

    Discover our highly flexible range of small business health insurance options for your clients.

  • Corporate Healthcare

    Learn about our complete and flexible wellness packages for your corporate clients.

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Monday - Thursday 8.30am - 6pm
Friday 8.30am - 5pm