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Working with us

Working with VitalityHealth

Discover how working with us can benefit you and your clients, along with the support and resources available to help grow your business with us.

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  • COVEA22-LOGO-Outstanding Individual Health Insurance
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The next generation of health insurance

Against the backdrop of a struggling economy, our nation is getting less healthy1. Amongst this, more people are turning to health insurance2. As a result, the sector will need to adapt in order to remain sustainable and meet the changing needs of consumers as the healthcare landscape continues to shift.

Our member base, which reached 1.8 million in 2022, offers a rich dataset that reflects a model delivering profound results.

Our next generation approach to health insurance has resonated strongly in recent years and the data published in our latest Health Claims and Insights Report is proving it works.

In this report, we explore our insights from 2022, whilst highlighting the most pressing trends currently impacting PMI and how we are moving the market forward as a next generation insurer.

WWU Health Business Update article

Innovation is needed more than ever

Estimates show that over nine million people in the UK will be living in poor health by 20403. In 2021, the private medical insurance industry experienced its biggest growth since the mid-90s and demand has remained high2.

As a next generation insurer, our focus is on offering your clients products that incentivise better health and provide earlier intervention whilst also helping you to create a healthier and more engaged client base. Here's how we have changed our health insurance in 2023.

Enhancing the client and adviser experience through technology:

Further evolution of our preventative and everyday care services:

  • enhancements to three existing products - cancer risk assessments, self-referral for skin analytics and easier access to digital physiotherapy support.

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1. ONS, November 2022
2. LaingBuisson Health Cover report 18 Edition
3. The Health Foundation, 2023