Join us at Launch 2025
You're invited to our game-changing launch event on Wednesday, 12 February 2025:
- Learn about the innovative product enhancements we're making in 2025
- Find out how we're transforming your clients' experience of insurance with the next generation of the Vitality Programme
- Plus, we'll reveal how we're making it even simpler for you to do business with us
Not a UK Financial Adviser? Head over to vitality.co.uk and you'll find something better suited to you.
Vitality insurance can help your clients live longer
Up to 5 years longer1 and we can prove it. So discover how:
- Vitality is changing the conversation about life insurance
- We help your clients live healthier, for longer - the results are officially in
- All this can help you grow your business
What we offer
Our award-winning plans are flexible, affordable and actively rewarding.
Health insurance
Fast and seamless access to private healthcare.
Life insurance
Financial protection for your clients and their loved ones.
Give your clients the right cover
Supporting the everyday needs of your clients.
Award-winning cover
Recommend cover that rewards healthy living, delivering real value to your clients from day one.
The Vitality Programme
The world's largest health promotion programme linked to insurance - with proven results.2
Significant health benefits
Engaged members are more likely to live longer, healthier lives. Active members can improve their mortality risk by up to 49%.3
Digitalising healthcare
We give your clients control of their treatment journey through state-of-the-art digital care services.
New to Vitality?
New to Vitality? New to selling insurance? Looking to grow your business?
We’re here to support you and empower your client conversations through a wide range of resources and support.
Find out more about how working with Vitality is beneficial to you and your clients.
Stay informed on the latest industry developments
Boost your CPD hours while exploring the latest research with articles, courses and events.
We’re here to help
Your Business Consultant is always ready to support you.
Health insurance
Call us on 0345 051 0044. Lines open Monday-Friday 8.30am-5:30pm
Life insurance
Call us on 0345 601 0072. Lines open Monday-Friday 8.30am-6pm
Business Consultant
Unsure who your Business Consultant is? Email us to find out.
1 Based on members who move from 0 to 21+ activity points a week throughout their lifetime, applied to standard UK mortality rates
2 Moderate changes to physical activity and diet, resulting in minor improvements in metabolic risk, can have a material impact on a person’s lifespan and healthspan. For example, a 30-year-old man of average health could gain 2.8 years of healthy life through moderate changes to exercise and diet. A 30-year-old female who makes a moderate increase in exercise and diet could add three years of good health – RAND Europe and Vitality.
3 VitalityLife Claims and Benefits Report, 2024.