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Moving insurance on in leaps and bounds

Give your clients the right cover with our forward thinking health and life insurance.

Announcing the next generation of health insurance 
We're thrilled to share with you the updates we're making to our health insurance in 2023. Including key product enhancements and new digital pathways

Explore our updates

Not a UK Financial Adviser? Head over to and you'll find something better suited to you.

What we offer

Our award-winning plans are flexible, affordable and actively rewarding.

Health insurance

Health insurance

Fast and seamless access to private healthcare.

Life insurance

Life insurance

Financial protection for your clients and their loved ones.

Give your clients the right cover

Supporting the everyday needs of your clients.

Award-winning cover

Recommend cover that rewards healthy living, delivering real value to your clients from day one.

The Vitality Programme

The world's largest health promotion programme linked to insurance - with proven results.1

Significant health benefits

Engaged members are more likely to live longer, healthier lives. Active members can reduce their risk of death by 41%.2

Digitalising healthcare

We give your clients control of their treatment journey through state-of-the-art digital care services.

Work with us

New to Vitality?

Looking to improve client conversations or grow your business?

We’re here to support and empower you with a wide range of online tools, interactive sales aids, brochures, and videos.

Why protection needs to evolve in line with the changing needs of people today

Our Chief Operations and Growth Officer at Vitality, Greg Levine joins COVER in their studios to explore why protection needs to evolve in line with the changing needs of people today. Using data from our latest Life Claims and Benefits Report, we discuss:

  • How protection insurance is evolving
  • The importance of comprehensive cover
  • The role prevention can play in your clients’ protection
  • How advisers can benefit from the Vitality Programme?

We’re here to help

Your Business Consultant is always ready to support you. 

Health insurance

Health insurance

Call us on 0345 051 0044. Lines open Monday-Friday 8.30am-5:30pm

Life insurance

Life insurance

Call us on 0345 601 0072. Lines open Monday-Friday 8.30am-6pm


Business Consultant

Unsure who your Business Consultant is? Email us to find out. 

1. Moderate changes to physical activity and diet, resulting in minor improvements in metabolic risk, can have a material impact on a person’s lifespan and healthspan. For example, a 30-year-old man of average health could gain 2.8 years of healthy life through moderate changes to exercise and diet. A 30-year-old female who makes a moderate increase in exercise and diet could add three years of good health – RAND Europe and Vitality.
2. Vitality experience analysis, 2022.