Vitality insurance can help your clients live longer
Up to 5 years longer1 and we can prove it. So discover how:
- Vitality is changing the conversation about life insurance
- We help your clients live healthier, for longer - the results are officially in
- All this can help you grow your business
Not a UK Financial Adviser? Head over to vitality.co.uk and you'll find something better suited to you.
What we offer
Our award-winning plans are flexible, affordable and actively rewarding.
Health insurance
Fast and seamless access to private healthcare.
Life insurance
Financial protection for your clients and their loved ones.
Give your clients the right cover
Supporting the everyday needs of your clients.
Award-winning cover
Recommend cover that rewards healthy living, delivering real value to your clients from day one.
The Vitality Programme
The world's largest health promotion programme linked to insurance - with proven results.2
Significant health benefits
Engaged members are more likely to live longer, healthier lives. Active members can improve their mortality risk by up to 49%.3
Digitalising healthcare
We give your clients control of their treatment journey through state-of-the-art digital care services.
We're taking health and life insurance to the next level:
Earlier this year, at our 2025 launch event, we announced some exciting new enhancements for you and your clients:
- The next generation of the Vitality Programme
- Innovative products enhancements to our health and life insurance
- And we're making it simpler for you to do business with us
Forward Thinking presents Sustainability for Advisers
Climate change is a significant challenge that directly impacts the health of our planet and its people. For health and protection advisers, this means adapting to changing client expectations, understanding the social impact of services, and ensuring sustainable healthcare systems.
Join our three-part interactive webinar series to explore how Environment, Social, and Governance (ESG) factors will affect your business. Gain insights and strategies to integrate ESG principles and stay ahead in the evolving industry landscape.
You’ll also be making a direct contribution to restoring forests, boosting biodiversity, and combatting climate change. For every adviser who attends at least one webinar, we’ll plant a tree in the UK using carefully chosen, trusted providers.
Plus, you could claim up to 3 hours of Continuous professional development (CPD) when you attend all three webinars and complete the training.
New to Vitality?
New to Vitality? New to selling insurance? Looking to grow your business?
We’re here to support you and empower your client conversations through a wide range of resources and support.
Find out more about how working with Vitality is beneficial to you and your clients.
Your new resources library is here!
Get ready to move your client conversations forward with our revamped library of health and life insurance resources. As well as having a wealth of information at your fingertips, you can:
- Save time online: Find what you need quickly with our user-friendly filters.
- Stay up to date: Visual signposting highlights new or updated assets as soon as you visit the libraries.
- Share and print: Easily share and print resources for your clients.
Stay informed on the latest industry developments
Boost your CPD hours while exploring the latest research with articles, courses and events.
We’re here to help
Your Business Consultant is always ready to support you.
Health insurance
Call us on 0345 051 0044. Lines open Monday-Friday 8.30am-5:30pm
Life insurance
Call us on 0345 601 0072. Lines open Monday-Friday 8.30am-6pm
Business Consultant
Unsure who your Business Consultant is? Email us to find out.
1 Based on members who move from 0 to 21+ activity points a week throughout their lifetime, applied to standard UK mortality rates
2 Moderate changes to physical activity and diet, resulting in minor improvements in metabolic risk, can have a material impact on a person’s lifespan and healthspan. For example, a 30-year-old man of average health could gain 2.8 years of healthy life through moderate changes to exercise and diet. A 30-year-old female who makes a moderate increase in exercise and diet could add three years of good health – RAND Europe and Vitality.
3 VitalityLife Claims and Benefits Report, 2024.