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Introducing our 2024 Life Claims and Benefits Report

As we continue to enhance and protect lives, discover how we supported our members throughout 2023.

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What we offer

Our award-winning plans are flexible, affordable and actively rewarding.

Health insurance

Health insurance

Fast and seamless access to private healthcare.

Life insurance

Life insurance

Financial protection for your clients and their loved ones.

Give your clients the right cover

Supporting the everyday needs of your clients.

Award-winning cover

Recommend cover that rewards healthy living, delivering real value to your clients from day one.

The Vitality Programme

The world's largest health promotion programme linked to insurance - with proven results.2

Significant health benefits

Engaged members are more likely to live longer, healthier lives. Active members can reduce their risk of death by up to 41%.3

Digitalising healthcare

We give your clients control of their treatment journey through state-of-the-art digital care services.

Work with us

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New to Vitality? New to selling insurance? Looking to grow your business?

We’re here to support you and empower your client conversations through a wide range of resources and support.

Find out more about how working with Vitality is beneficial to you and your clients..

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Webinar Series

Life Claims 2024: Exploring the trends impacting the protection market

Earn CPD and join us as we explore in more detail the latest VitalityLife Claims and Benefits Report, alongside our panel of advisers and industry experts.

Thursday, June 20, 2024 - 10:00 a.m.

We’re here to help

Your Business Consultant is always ready to support you. 

Health insurance

Health insurance

Call us on 0345 051 0044. Lines open Monday-Friday 8.30am-5:30pm

Life insurance

Life insurance

Call us on 0345 601 0072. Lines open Monday-Friday 8.30am-6pm


Business Consultant

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1. More conditions covered as verified by Defaqto, and more likely to pay out based on analysis from ProtectionGuru Doctor's Scores, 2024.
2. Moderate changes to physical activity and diet, resulting in minor improvements in metabolic risk, can have a material impact on a person’s lifespan and healthspan. For example, a 30-year-old man of average health could gain 2.8 years of healthy life through moderate changes to exercise and diet. A 30-year-old female who makes a moderate increase in exercise and diet could add three years of good health – RAND Europe and Vitality.
3. Vitality experience analysis, 2022.
4. VitalityLife Claims and Benefits Report, 2023.