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Stanley Summer Offer

Time is running out for your clients to enjoy up to two months' premiums as cashback when they take out an eligible health or life plan.

Available until 30 September 2021.

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This site is for UK Financial Advisers only. If you're not a Financial Adviser, please find out more about us at

Introducing Fiit.

Six months on us. Then 50% off an annual subscription. Offer ends 1 December 2021*.
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Award winning cover with great benefits that reward your clients for being healthy, meaning they don’t need to claim to benefit.
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We make sure you have more to offer your clients to ensure that they can protect the things that matter to them.
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VitalityInvest helps you make the most of the tax efficient options available, to lay the foundation for your clients' investment portfolios.
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Find out how we're transforming health insurance with a member-driven approach.

The use of digital healthcare has rapidly increased in the last 12 months. Already at the forefront of this changing landscape, we’re evolving our proposition even more, to deliver the future of health insurance – now.
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Introducing the EnVIRO fund range.

Helping clients invest in a more sustainable future.

The EnVIRO fund range is our range of Environmental, Social and Governance (ESG) focused funds that enables you to seamlessly integrate ESG into your existing advice process, while offering your clients a simple way to invest in a more sustainable future.
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Stay informed on the latest industry trends, insights and developments.

Earn CPD and explore the latest insights and topics - through courses, videos, articles, live sessions and more.

Articles, blogs, videos, podcasts & infographics

Original research and industry debate on the most inspiring subjects, we've got the insights you need.

Visit our Insights Hub

Digital live-speaker sessions

Join our next Speaker Series session

Our monthly Speaker Series webinar examines the most topical and thought-provoking issues affecting us today, through a lens that explores exactly what they might mean for financial advisers.

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Clinically Speaking

Specifically for our advisers, these short expert videos discuss a topical clinical subject and look at healthcare trends, data insights, and clinical research.

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Learning resources, courses and videos

Vitality Academy

Stay up-to-date with Vitality Products, industry knowledge and trends impacting your and your clients. Our convenient digital learning offers easy mobile access and you can also claim CPD by completing courses.

Learn more and earn CPD
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1. A minimum premium of £45 a month applies for life insurance plans. Your clients will need to agree to a 36 month, 0% APR consumer credit agreement with etika. Apple Watch terms and conditions apply.

*When your client buys a health insurance, life insurance or an investment plan, they can get a six-month Fiit membership on us until 1 December 2021. Then get 50% off an annual membership when their six-month membership ends.