Positively different
investments are here

Help your clients to live a longer, healthier, more financially secure life.

This site is for UK financial advisers only. If you're not a financial adviser, please find out more about us at vitality.co.uk.

Award winning cover with great benefits that reward your clients for being healthy, meaning they don’t need to claim to benefit.

Explore VitalityHealth

We make sure you have more to offer your clients to ensure that they can protect the things that matter to them.

Explore VitalityLife

VitalityInvest helps you make the most of the tax efficient options available, to lay the foundation for your clients' investment portfolios.

Explore VitalityInvest

Why Choose Vitality?

Award winning products

Our health and life products provide your clients with comprehensive cover to meet their needs
Remuneration

We provide competitive levels of commission to help you to build your business
Rewards

We reward your clients for getting healthier meaning they don’t need to claim to benefit
Support

We provide access to over 160 nationwide Vitality representatives