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The future of health insurance. Now.

Visit the Vitality Academy to watch yesterday's VitalityHealth Launch 2021 event.

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This site is for UK Financial Advisers only. If you're not a Financial Adviser, please find out more about us at

Have you read our 'Healthy Hybrid: A Blueprint for Business' report yet?

Produced in partnership with The RSA
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Award winning cover with great benefits that reward your clients for being healthy, meaning they don’t need to claim to benefit.
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We make sure you have more to offer your clients to ensure that they can protect the things that matter to them.
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VitalityInvest helps you make the most of the tax efficient options available, to lay the foundation for your clients' investment portfolios.
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Register for the Speaker Series.

We're giving you unique insights, information and access to outstanding experts in a range of highly relevant subjects. 

Register for the next session on 29 July 2021 at 10am where we'll be exploring 'What's next for PMI? The future of healthcare in a post-Covid world' with a panel of PMI industry experts, including Claire Ginnelly from Premier Choice and Ian Sawyer from Assured Futures.
Register for the session now

Give your clients a boost with new and enhanced benefits.

This summer, we're offering your clients access to a year’s subscription with Headspace on us and a boosted travel benefit with Expedia. Android users now have even more ways to get active thanks to our new partners Fitbit and Samsung. 

It doesn't stop there, with our Step into summer offers, your clients could enjoy Peloton and Virgin Active Online+ and so much more.
Find out more

Introducing the EnVIRO fund range.

Helping clients invest in a more sustainable future.

The EnVIRO fund range is our range of Environmental, Social and Governance (ESG) focused funds that enables you to seamlessly integrate ESG into your existing advice process, while offering your clients a simple way to invest in a more sustainable future.
Find out more

Why choose Vitality?

  • Award-winning products

    Our health and life products provide your clients with comprehensive cover to meet their needs

  • Rewards

    We reward your clients for getting healthier meaning they don’t need to claim to benefit

  • Remuneration

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    We provide competitive levels of commission to help you to build your business

  • Support

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    We provide access to over 160 nationwide Vitality representatives

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