Vitality Launch 2025
This year, we’re taking health and life insurance to the next level. Discover how Vitality will transform your clients' cover and benefits. Plus, how we're making it easier to do business with us.
How we're taking health and life insurance to the next level
In recent years, the health and protection landscape has fundamentally shifted, including what your clients need and expect of financial advice.
We're working to close the PMI and protection gap - keeping it relevant, comprehensive, and flexible enough to meet modern-day needs. Here's how:
- Transforming your clients' experience with the next generation of the Vitality Programme
- Introducing innovative product enhancements
- Plus, making it even simpler for you to do business with us
Discover how we're empowering you to meet your client's needs, grow your business and stay ahead in the industry.
The next generation of the Vitality Programme
For health and life insurance clients
Next level rewards
Our enhanced experience will help your clients engage with their health or life insurance plan and get healthier.
When your clients earn their activity points, they'll now be able to:
- Pick weekly rewards - they can choose what rewards work best for them every week - and get them instantly
- Play for extra rewards - they can unlock up to three rewards from a new range of brands. And some old favourites. At least one reward a month is theirs when they play each week.2
They could also save over £500 worth of rewards1 every year, when they pick a reward every week and play at least one monthly reward.
Plus, as part of the Vitality Programme, we're now offering our members 25% off all fitness gear at Gymshark.3
Enhanced weight management support
The Vitality Programme includes Next Best Action - personalised pathways to help members improve, and maintain, their health.
- We're the first major UK insurer to cover medicated weight management as part of our health and life insurance plans
- From March 2025, we're enhancing our weight management pathway to include discounts on clinically proven weight management medications (for eligible clients)
Moving health insurance forward
Enhanced mental health support
For health insurance clients
Vitality has already led the market by providing Talking Therapies as a core benefit to clients with health insurance. And, now we're giving clients more choice in how they support their mental health on an every day basis:
- From April 2025, your clients will get 24/7 access to over 150 evidence-based exercises, designed by psychologists and curated to meet their specific needs - all online
- This enhancement is part of your clients' health insurance core cover, and it won’t count as a claim on their plan
Helping employers build healthier businesses
Our most recent Britain's Healthiest Workplace findings4, revealed the loss of workplace productivity has doubled over the past 10 years.
From May 2025, we'll be launching Employee Challenges. It's a new feature, that encourages employees to get more active and motivate each other.
- Employers set up challenges like achieving steps to a virtual destination
- Employees can create teams, join teams or enjoy individually
- They earn trophies, badges, bonuses and more in their challenges
Our latest product innovations
For life insurance clients
Next-level fracture cover
Here are three reasons to recommend our Accident and Emergency cover:
- Market-leading payouts of up to £10,000
- Unique payouts of up to £2,000 for accidents5 and emergency surgery5
- Up to six sessions of physio after every valid claim
All in one product.
Simply add to a qualifying personal protection plan for £7.50 per adult, per month.6
We're launching two new benefits on 3 March 2025
To support your clients when they need to claim
- We've added a new neurological recovery pathway on our Income Protection Cover
- Introducing our Advanced Funeral Pledge. We will advance £2,000 of our existing £10,000 funeral pledge to ensure that immediate funeral costs are covered7, giving your clients timely support during a difficult time.
Working together to grow your business
We're enhancing the adviser experience to make it simpler to do business with us.
Ease of doing business
We're making the the underwriting system quicker and more efficient:- Giving you and your clients immediate decisions on applications
- Immediate processing of lengthy GP reports - and accepting more client-supplied evidence, so we're less reliant on GPs
And we've built a new claims system. Claimants will receive payments much quicker, reducing the time to settle a claim.
Saving time online
Adviser Zone
Here, it’ll be easier for health advisers to view your portfolio, search for schemes, and make changes to plans. Plus, you’ll be able to quote and requote online, as much as possible.
Employer Zone
This is our new platform where group contacts of business and corporate schemes will be able to launch our new Employee Challenges, see insights on the health and engagement of their staff. And make changes to their scheme, like adding or removing members.
Look out for these new developments, from Spring 2025.
Growing your knowledge
Discover our training opportunities - helping you get ahead of the game.
Training opportunities for you
We've created multiple ways for you to get up to speed with our enhanced health and life insurance proposition:- Speak to your Business Consultant - your dedicated Vitality Business Consultant is on hand to provide training and support for you and your firm.
- Vitality Academy training - online learning on-demand, meaning you can complete training at a time that’s convenient for you.
Helping you become advisers of the future
That means clients value environmental responsibility. So, staying ahead of sustainability regulations will set you apart from your competitors. We're launching a Sustainability Programme, to help you become Advisers of the future.
You'll get access to live webinars and bite-size modules. And structured knowledge to help you support your clients, and drive positive change.
Ready to dive in?
Take a look at your dedicated Launch 2025 toolkit, to explore the enhancements in detail.
1 Annual saving based on a Vitality Plus member picking Caffè Nero and itsu weekly, and selecting the ODEON cinema ticket each month
2 Qualifying plans, minimum premiums, terms and conditions apply.
3 Applies to online transactions with a value between £50 and £500, inclusive of VAT. Further terms and conditions apply
4 10 years of Britain's Healthiest Workplace: The changing face of the UK at work, 2025
5 Payable after an accident or emergency surgery requiring hospital admission of over 48 hours. Hospital admission must be through an Accident and Emergency department or Urgent Care.
6 £15 minimum premium per month for a single life plan, £30 minimum premium per month for joint life plans
7 Payment for funeral costs will be made directly to the funeral director.
8 38 Eco-friendly Consumer Statistics & Trends: A Must Know in 2024, Business Dasher, 2024