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Life Insurance

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Here's how working with us can benefit you and your clients.

Shared Value Model wwu

Why work with VitalityLife?

We’ve designed our protection plans to benefit you, and your clients, from the day they are covered.

Our Shared Value approach also means that you’re recommending a product that puts your clients in control of their cover, their premiums, and their health. Which has proven to lead to a significant reduction in lapse rates, of up to 39% for engaged members1.

We’ve got the tools to help you sell more. And our 5-star Defaqto rated life insurance means you can recommend the right products for your clients - giving them value for money without even having to claim.

While other life insurance stands still, ours moves forward thanks to our Shared Value model. As well as protecting your client and their loved ones, it also influences positive behavioural change and helps make people healthier and happier. That’s good for them, good for us and good for you.

Benefits for our advisers

Benefits to your clients

Introduction to our cover

Learn more about our life insurance and how it can benefit you and your clients.

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Register to work with us

Become one of our approved life insurance advisers today. Fill out the below form and submit.

We're here to help


Adviser Hub

Quote, apply and manage your clients online.


Get in touch

Call us on 0345 601 0072. Lines open Monday to Friday 8.30am to 6pm.


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Let’s help you to realise your business potential.

1 VitalityLife Claims and Benefits Report, 2023
2 More conditions covered than any other provider, Defaqto, 2023
3 Vitality experience analysis, 2022
4 Moderate changes to physical activity and diet, resulting in minor improvements in metabolic risk, can have a material impact on a person’s lifespan and healthspan. For example, a 30-year-old man of average health could gain 2.8 years of healthy life through moderate changes to exercise and diet. A 30-year-old female who makes a moderate increase in exercise and diet could add three years of good health – RAND Europe and Vitality.