More clients can benefit from Vitality
Together, we can help your clients understand and improve their health, save money and get rewarded without even needing to claim.
The joy of Vitality is that it's for anyone who wants to look after their health
Whether that’s the serious runners or the just-for-funners. Clients who want to move more or smoke less. Or both.
Your clients can earn points for keeping an eye on their health with a visit to the dentist, optician or getting a flu jab.
The more your clients engage with Vitality and look after their health, the more they'll save. They'll get healthier1, live longer2 and have access to award-winning cover should they need to.
For everyone who wants to move more
There are more ways to move
70% of points earned by Vitality members are through steps, doing everyday activities, such as walking the dog or taking the stairs rather than the lift1
Increased life expectancy
Engaged members improve their mortality risk by up to 49%, increasing their life expectancy by up to 5 years2
Older members engage
Members aged 50+ are completing a workout every other day1
Lower risk of hospitalisation
By getting active, members in their 60's can reduce their risk of hospitalisation up to twice as much as younger members3
For everyone who wants to do more for their health
We help members get healthier
44% of members targeted to attend weight loss programme lost at least 4% of their body weight. And, 10% have reversed Type 2 diabetes through targeted interventions.4
Members stay on top of health
600,000 members keep on top of their health with either a health review, health check or dental check-up each year1
Older members can benefit
Members aged 50+ are more engaged than those under the age of 501
Members want to do more
87% of members reach the recommended weekly exercise guidelines, compared to 61% of the population1
For everyone who wants more from their insurance
Value from day one
Members can reach Silver status (800 points) in their first four weeks, by simply completing their Health Review and a Vitality Healthcheck
Get healthier, get rewarded
In return for reducing their risk, our members earned £82m through rewards from the Vitality Programme in 20235
Member stories
Meet some of our members and understand how they engage and get more from their insurance.
Resources toolkit
Quick access to everything you need to support your client conversations.
Making the most of Vitality
Overview of partners and rewards, how your clients can earn rewards and their build status.
The Vitality Journey
We work alongside you, supporting you and your clients every step of the way.
Savings Calculator Tool
Show your clients how much they could save when making the most of the Vitality Programme.
Where to next?
We’re here to help
Your Business Consultant is always ready to support you.
Health insurance
Call us on 0345 051 0044. Lines open Monday-Friday 8.30am-5:30pm
Life insurance
Call us on 0345 601 0072. Lines open Monday-Friday 8.30am-6pm
Business Consultant
Unsure who your Business Consultant is? Email us to find out.
1. Vitality Analysis of members engaged with the Vitality Programme, 2024
2. Life expectancy based on members earning 21+ activity points per week throughout their lifetime - VitalityLife Claims and Benefits Report, 2024
3. Vitality Analysis, 2023
4. Vitality analysis of Next Best Action results, 2024
5. VitalityLife Claims and Benefits Report, 2024.