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Switch your clients to VitalityHealth and they could save up to 10% 

Switching your clients to Vitality has never been easier for you and so rewarding for your clients.

We have now built the switch process into Quick Quote. Depending on your clients’ medical history, they could get a discount when they switch of up to 10% off their initial renewal invite.

Clients must have been insured for 12 continuous months with the same insurer on the product, benefits and underwriting type they are switching from. Their existing cover will be matched as closely as possible by VitalityHealth. The offer excludes health cash plans, diagnostics only plans, non-PMI modules, months free offers and negotiated new business discounts with the current insurer.

How your clients can take up this offer

Start by preparing a quote through Quick Quote by inputting your client’s existing product, hospital list and excess.

You will then be asked:

In the last three years, has your client or any other person to be insured:

  • Experienced symptoms;
  • Received any advice from a healthcare professional;
  • Received treatment or have treatment planned or expected;

for any physical, mental health or psychiatric condition?

Treatment - medical care (including diagnostics and tests), investigations, surgery, medication (including over the counter), therapy or advice, provided for an illness, disease, injury or ailment.
Healthcare professional - any provider of the above services (e.g. GP (NHS or Private), therapist pharmacist, Consultant, nurse, etc...)
Planned or expected - you already have treatment booked, or it would be reasonable to expect treatment, given your symptoms.

Please note: a full list of conditions that your client does not need to tell us about can be found in the terms and conditions.

If your client can answer No to this question, they will be offered an immediate 10% discount on their initial renewal premium. If this is not the case then they will have to answer a further question to establish a discount of between 5% - 10%. On occasion some quotes will have to be referred to underwriting to establish eligibility and discount.

Once the discount has been established you will be asked to input the renewal premium (initial or discounted). At this stage you can also choose to change cover options if required. The Quote will then be generated and cover can be applied for.

How switching to Vitality works

Download the flyer below to find out what questions determine if your client can switch and if so, what discount against their current renewal premium we could offer them (and if we would need to add any exclusions).
Find out more

5 reasons to switch to Vitality

To find out the reasons why you should recommend Vitality, download the flyer below.
Download the flyer
What is the Vitality Switch & Save pricing model?
You simply tell the Vitality quote system (Quick Quote) your customer’s existing cover (as shown on their renewal invite) and answer a few simple medical questions. It will then confirm what comparable cover we will offer and how much of a discount against their renewal (or current premium) we will offer if they switch. You will then be shown the benefits Vitality deem to be comparable to their existing plan, plus all the features that come as standard with Vitality (Vitality GP, Full Cover, Consultant Select, Vitality Programme to name a few) and pay less than their current premium.

Customers must have been insured with the same insurer for at least 12 months at the commencement date of switching to Vitality on the product and benefits they are switching from and on the same underwriting terms (as evidenced on the renewal invite).
Will you allow a customer to switch ‘mid-term’?
Whilst we do not encourage this, if the terms and conditions allow it, we can accept a customer who wishes to switch to Vitality prior to their renewal date. If, at the date of inception, the customer is 30 days away from renewal we will use the current premium. If they move within 30 days, we must be given the renewal premium.

Will you always offer my customer a discount?
We estimate that in 75-80% of situations, the Quick Quote system will be able to provide you with an immediate confirmation of a discount. In the remaining cases, you will be asked to refer the case to our Underwriting Team. Quick Quote will facilitate this process (see ‘What happens if the outcome from the medical questions is ‘refer to underwriting?’).
I can’t find my customer’s product in your Quick Quote system
We have built into our Quick Quote system all of the most popular products. If you can’t find your customer’s plan, please refer this to your Vitality Representative so we can review and see if we can offer your customer a plan with Vitality.

What happens if you don’t have matching product features in your own plans? (For example six week wait)
For some benefits on competitor plans that we don’t offer, we will offer an alternative and explain how this will impact the premium we can offer. For example, we do not offer six week wait plans, therefore we will offer a plan without six week wait. However we will load the competitor’s renewal premium before applying our Switch & Save discount, this is to reflect the enhancement in cover.

What if I don’t have the membership and/or renewal terms available?
You can’t submit an application without the current membership certificate and evidence of the renewal or current premium.

What if the customer doesn’t know or have their current product details available?
We need accurate plan, cover and hospital details in order for Vitality to match benefits and then provide a quotation. Once a customer has their renewal offer from their current insurer, they should have all the information you need to obtain a quotation from Vitality.

Can group leavers from a competitors SME or Corporate plan apply using this model?
In order to apply for a Switch to Vitality, the customer must obtain a Continuation/Group leaver quote from their current Insurer. This is so that we have a plan to match against and an individual policy premium to discount against.

Do you match hospital lists ‘like for like’ when providing a quotation?
All insurers offer different hospitals on their various lists, therefore it is difficult to offer exact matches. Based on the location and current hospital list, we will confirm which hospital list we will offer while seeking to match their cover.

What happens if the outcome from the medical questions is ‘refer to underwriting’?
This means we need to know more information to reach a decision about the terms we can offer. As the broker you have two choices: you can either capture the medical information into Quick Quote yourself (a completed copy will be emailed to the customer to review and confirm correct) or send a link to the customer to complete. The Quick Quote system will direct either you or the customer collected information to our Underwriting Team for consideration.

How long will underwriting decisions take once referred?
We aim to turn around underwriting decisions in four hours from the time referred. The decision will confirm if we can accept cover, if we are proposing to add any exclusions and what discount/load against their existing renewal/current premium we will offer.

When I am ready to apply for a quote for my customer, will they still need to go through the underwriting process?
No, that’s the great thing about this process. Once we have offered terms, the underwriting has been completed. You just need to go to Quick Quote, find the quote you want to apply for, add the member and payment details, attach the membership certificate and premium details and then submit to Vitality.

Please note it is mandatory to attach the membership certificate and current/renewal premium evidence at the point of submission.

Can I vary the customer’s cover from what they already have in place?
Yes. Quick Quote will show you what cover is the closest match, however you can vary this should the customer wish to make a change. For example the current plan may not have an excess, but in moving to Vitality they want to add one. Any changes will reflect in the price quoted.

Can I send my customer different quote options?
Yes, however please note that Quick Quote will only store the last quotation against each proposal (customer) record. If your customer wishes to proceed with a quotation prior to the latest quote, you simply need to amend the quote request back to reflect the options required before starting the application process. Then send the PDF quotes in a password protected format.

Are the premiums quoted in Quick Quote confirmed or indicative?
For switch cases, the premium quoted in Quick Quote is indicative. Due to minor differences in rounding within our application system the final premium loaded may vary slightly. In the vast majority of cases, there will be a matter of difference in pence on the annual premium (although very occasionally in the low £s on very large premiums).

For Mori and FMU quotes, the premiums will be identical.

Can I make changes to an application once submitted?
Unfortunately when an application has been submitted it cannot be amended. Please let the VitalityHealth Adviser Servicing Team know and they will delete the application request. You will then be able to resubmit the correct details for processing by our New Business Team.

For this offer, we’ll match on the following five elements:

Closest level of excess (matching down)
Closest level of Out-Patient cover (matching up)
Closest level of Therapies Cover (matching up)
Closest hospital list 
Always match to Advanced Cancer Cover as the default

Current level of cover Matching level of VitalityHealth cover
Full diagnostics + 3 consultations
Full diagnostics + £750 out-patient limit
No cover
No cover 
We will now be including guaranteed access to London Care for all London-based Bupa and AXA clients when they switch to Vitality. Bupa and AXA clients outside of London will be matched to the Countrywide list. Aviva Extended list clients (London only) will similarly always be matched to London Care, while for other insurers we will match cover to their current list and postcode in keeping with our guarantee to match or improve cover. 

Central London Postcodes - E, EC, N, NW, SE, SW, W and WC
Current excess Matching level of VitalityHealth cover
£100 £100 
£150 £100
£200 £100 
£250 £250
£500 £500
£1,000 £1,000

We can’t offer comparable cover for the following products:

  • Health cash plans
  • PMI policies with no hospital cover (e.g. Diagnostic Cover only)
  • For clients switching mid-term, we guarantee to beat their current premium.
  • For those switching at renewal, we guarantee to beat the renewal quote (including any discounted renewal quote) offered by their current insurer.
  • We won’t include offers such as months free, negotiated discounts or free cover modules, (for example Optical, Dental and Hearing Cover and Travel Cover), in the comparison.
  • We’ll base the price comparison on the quoted start date of the plan.

See our terms and conditions or frequently asked questions for more information

Where to next?

  • Health Insurance Homepage

    Health insurance that rewards your clients.

  • Personal Health Cover

    Our 5-star Defaqto rated comprehensive cover for your individual clients.

  • Quick Quote

    Use our dedicated broker tool to get fast quotes for your Personal Healthcare clients.

  • Why VitalityHealth

    VitalityHealth cover makes it easy for your clients to get treatment with high quality consultants, get peace of mind with our Full Cover Promise and rewards them for getting healthier.