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VitalityHealth Business Update

Unveiling the next generation of health insurance, and what it means for you.

The next generation of health insurance

As a next generation insurer, we’re focused on providing your clients with market-leading value. While also helping you create a healthier and more engaged client base.

We’re thrilled to share the changes we made to our health insurance in 2023:

  • Key enhancements to three existing products – cancer risk assessments and easier access to digital physiotherapy support
  • Enhancements to our underwriting experience
  • Improvements to our digital care journey on Care Hub
  • And our brand-new Health Claims Insights report
  • Giving your clients the right cover

    Supporting the everyday needs of your clients with our latest product enhancements

    Cancer risk assessments for all

    Your clients are now able to complete an online risk assessment for five of the most common cancers:

  • Breast
  • Bowel
  • Cervical
  • Prostate
  • Skin

  • The assessment will provide your client with a personalised view of their risk. We’re offering a discounted screening with Check4Cancer if they’re found to be medium to high risk.

    Easier access to physio with Ascenti Reach

    Members will be able to get access to day-to-day physio support without talking to a GP, through the Ascenti Reach app. All members will have access to the app through Care Hub. .

    Ascenti Reach includes:

  • Personalised exercise plans
  • Progress tracking
  • And the ability to chat to a team of physios
  • Two doctors comparing notes

    Explore our 2023 Claims Insights Report

    With recent estimates suggesting that over nine million people in the UK will be living in poor health by 20401, innovation is needed more than ever.

    Our 2023 report highlights the most pressing trends currently impacting the PMI industry.

    We've also included recommendations on how you - and your clients - can navigate the challenging healthcare environment.

    1The Health Foundation, 2023 

    The fast, easy way to access care

    Putting your clients in control of their care

    Care Hub is a fully digital way for your clients to make a claim or manage an ongoing claim. It connects your clients to the treatment they need, in just a few clicks.

    We’re excited to share two further enhancements to this journey:

  • A better Vitality GP referral experience – Vitality GP’s can now provide immediate referral for onwards treatments. Your clients will receive a confirmation of the authorisation in minutes.
  • Accessible follow-on care – Clients can make, and manage, claims online. They can also request follow-up tests and treatments if needed.
  • Making it easier to work with us

    We're striving to create a seamless digital experience that supports how you work

    Businessman working on a laptop

    Automated Full Medical Underwriting for personal applications

    A first in the health insurance market* - automated full medical underwriting enables your clients to get immediate underwriting results. With only complex cases needing referral to underwriting.

    It's now easier, and faster, to recommend FMU to your clients.

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    *Based on available information for the health insurance market as of April 2024.
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    Now available

    New customised Personal Healthcare client brochure

    We've introduced a new cutting-edge feature on our quoting tool, allowing you to create a customised Personal Healthcare brochure.

    You'll be able to select which PMI benefits and Vitality Programme partners suit your client's needs and embed their personalised brochure into their quote document.

    Available now on our quote tool.

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    We're here to help.

    Your Business Consultant is always ready to support you.


    Adviser Hub

    Quote, apply and manage your clients online.


    Get in touch

    Call us on 0345 051 0044. Lines open Monday-Friday 8.30am-5:30pm


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