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Try our simpler multi-benefit solution.

One application. One Vitality fee. Simple.

adviser hub login

Making the most of our multi-benefit solution.

To make it even easier to build the right cover for your clients – while maintaining all the flexibility for you and your clients needs – we’ve made our multi-benefit functionality even simpler.

Features of multi-benefit.

  • One application and underwriting process for up to seven benefits - just enter your client details once.
  • One total premium shown for all benefits.
  • One Vitality fee, based on total premium.
  • For complete client control, each benefit has its own quote, plan number, direct debit details, plan documents and start and end dates.

The benefits of going ‘off-menu’.

  • Ability to mix and match - select multiple plan owners and billing details
  • Trusts - a portion of the benefit can be written into trust.

Multi-benefit Toolkit.

In this toolkit, you can easily access everything you’ll need to talk to your clients about multi-benefit. We’ve highlighted the most popular resources in yellow for you to explore and you can find a list of the others below. You'll find other toolkits throughout our website.

Vitality Academy Course

If you've already joined Vitality Academy:
Take our multi-benefit course here
If you've not registered yet:
Sign-up for Vitality Academy here.

Other ways we've made it easier to do business with us.

  • Signature-Free Online Trusts


    To streamline the application process, our signature-free online trusts functionality eliminates the need for written signatures when placing a plan into trust.

  • Quicker user experience

    Adviser Hub user experience

    You'll now experience a quicker user journey - with the average load time improving by 33% in comparison to the old Hub. 

  • Client Centric View


    Our new approach enables you to keep track of everything on your personalised dashboard, with a client focus.

  • Book Vitality Nurses


    We offer instant online booking for medical underwriting with real time results using our bespoke evidence analyser app, enabling easier and faster medical underwriting process with 80% UK coverage.


There are two ways to access it:
1. By quoting for multiple benefits through a portal using the multi-benefit solution
2. Directly through VitalityLife Adviser Hub by selecting multiple quotes.
Our multi-benefit solution is different than menu plan because of our unique Plan Account structure which means that combining certain plan structures, for example a level life and decreasing life amount isn't possible on the same plan. Multi-benefit overcomes this whilst providing you with the same flexibility when structuring your clients cover.
In order for a single life multi-benefit application to qualify, the aggregate Optimised premium across all of the plans must be greater than £45*.

In order for a joint life multi-benefit application to qualify, the aggregate Optimised premium across all of the plans must be greater than £60* and there must be at least one joint life plan with both individuals named on the plan. A second Apple Watch is available where both of the lives are eligible under a single life basis.

Where to next?

  • Serious Illness Cover

    Our two levels of Serious Illness Cover covers more conditions than any insurer in the market1: - Serious Illness Cover – 153 conditions - Serious Illness Cover Plus – 182 conditions. It also includes our unique Cancer Relapse Benefit as standard.

  • Optimiser

    The idea of Optimiser is simple: the more your clients look after their health, the more likely they are to stay healthy.

  • Personal Protection

    With our Personal Protection, we offer your clients the best cover to suit their needs, such as our award-winning Serious Illness Cover.

  • Underwriting

    Read about our approach to determining the premiums your clients pay for their cover with Vitality.

1. Defaqto verified Competitor Comparisons, Sep 2020
*Excluding Vitality fee