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Optimiser

Vitality Select and Vitality Plus

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The Vitality Programme value

We encourage and reward your clients for being healthy, our Vitality Programme is designed around three simple steps:
  1. Understand your health
  2. Get healthier
  3. Get rewarded.
Even in the midst of COVID-19, the Vitality Programme provided our members with £14m of additional value in 2020.1
All of our life insurance plans have access to the Vitality Programme. There are two reward levels, based on your clients’ premium which will provide them with access to a range of discounts and rewards.

Vitality Select Vitality Plus
Included as standard if their total monthly premiums are below £45 for single life plans or below £60 for joint life plans:

  • They'll receive access to a number of discounts and rewards - including Expedia and Caffè Nero
  • Available to all members at no extra cost
  • There is no charge for children named on the plan.
Included with Optimised plans where their total monthly premiums are above £45 for single life plans or above £60 for joint life plans:

  • One Vitality Healthcheck included for one member on the plan in the first year, at no extra cost
    They'll receive access to our extended range of discounts and rewards - including ODEON, Vue and Waitrose & Partners
  • We'll include an additional fee of £4.75 per month, per adult
  • Children named on the plan receive access to the Vitality Programme.


How do Vitality Select and Vitality Plus compare?

Discounts and Rewards Vitality Select  Vitality Plus
Understand your health
 Vitality Healthcheck
 Bluecrest
Get Active
 Polar
 Garmin
 Samsung
 Fitbit
 Withings
 Fiit
 Runners Need
 parkrun
 Nike with Vitality
 Nuffield Health, PureGym and Virgin Active
 Peloton
 Specialized    
 Eat Well
 WeightWatchers  
Waitrose & Partners - Good Health products
Stop smoking
Allen Carr's Easyway    
Wellbeing, Mindfulness and Relaxation
 Champneys  
 Headspace    
Active Rewards
 Caffè Nero  
Mindful Chef   
Apple Watch 
Vitality American Express® Credit Card  
 ODEON/Vue
 Rakuten TV  
Travel
 Expedia    
 Mr. & Mrs. Smith    
Family
 Garmin Kids    

We're here to help

Your Business Consultant is always ready to support you.

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Adviser Hub

Quote, apply and manage your clients online.

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Get in touch

Call us on 0345 601 0072. Lines open Monday - Friday 8.30am - 6pm

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New to Vitality?

Let’s help you to realise your business potential.

1 Vitality Claims and Benefits Report, 2021.
2 Included on plans with Optimiser that have monthly premiums of £45 and above for single life plans or £60 and above for joint life plans.