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Vitality

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Vitality Select and Vitality Plus.

The Vitality Programme value.

We encourage and reward your clients for being healthy, our Vitality Programme is designed around three simple steps:

  1. Understand your health
  2. Get healthier
  3. Get rewarded.
Even in the midst of COVID-19, the Vitality Programme provided our members with £14m of additional value in 2020.1

All of our life insurance plans have access to the Vitality Programme. There are two reward levels, based on your clients’ premium which will provide them with access to a range of discounts and rewards.

Vitality Select

Vitality Plus

If their monthly premium is below £45 for single life plans or below £60 for joint life plans:
  • They'll receive access to a number of discounts and rewards -  including Expedia and Caffè Nero.
  • Available to all members at no extra cost.
  • There is no charge for children.
If their monthly premium is above £45 for single life plans or above £60 for joint life plans:
  • They'll receive access to our extended range of discounts and rewards - including Rakuten TV and Waitrose & Partners.
  • We'll include an additional fee of £4.75 per month, per adult
  • We'll include an additional fee of £2.00 per month, per child.

How do Vitality Select and Vitality Plus compare?

Discounts and Rewards

 Vitality Select

 Vitality Plus

Understand your health.

Vitality Healthcheck

Bluecrest

Get Active.

Polar

Garmin

Samsung

Fitbit

Withings

Fiit

Runners Need

parkrun

Nike with Vitality

Nuffield Health, PureGym and Virgin Active

Peloton

Eat Well.

WW

Waitrose & Partners - Good Health products

Stop smoking.

Allen Carr's Easyway

Wellbeing, Mindfulness and Relaxation.

Champneys

Headspace

Active Rewards.

Caffè Nero

Mindful Chef

Apple Watch

Vitality American Express® Credit Card 

Amazon Prime

ODEON/Vue

Rakuten TV

Travel.

Expedia

Mr. & Mrs. Smith

Family.

Vitality Healthy Kids

Sources:
1. Vitality Claims and Benefits Report, 2021.