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Optimiser

Vitality Select and Vitality Plus

In 2023, members saved £82m through the Vitality Programme 1

All our Life insurance plans have access to the Vitality Programme. But there are two reward levels, based on your clients’ premiums, we call these levels Vitality Select and Vitality Plus. So, what’s the difference?

Vitality Select

Included as standard if your clients’ total monthly premiums are below £45 for Single life plans, or £60 for Joint life plans.

  • They’ll receive access to a selection of discounts and rewards – including Expedia and Caffè Nero

There’s no extra cost for any members on the plan, including children.

Vitality Plus

Included with Optimised plans where your clients’ total monthly premiums are above £45 for Single life plans, or £60 for Joint life plans.

They'll get:

  • Access to our extended range of discounts and rewards – including ODEON or Vue, Merlin Attractions and Apple Watch
  • One Vitality Healthcheck included for one member on the plan in the first year, at no extra cost
  • Children on the plan will also receive access to the Vitality Programme

There’ll be an additional monthly fee of £5.50 per adult to enjoy the rewards.

What rewards can these plans get?

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Call us on 0345 601 0072. Lines open Monday - Friday 8.30am - 6pm

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Call charge information

Calls to '03' numbers cost no more than a national rate call to a 01 or 02 number, whether from a mobile or a landline. If you get inclusive free calls to local rate numbers with your landline or mobile tariff, calls to '03' numbers will be included.

1 VitalityLife Claims and Benefits Report, 2024.