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Vitality Select and Vitality Plus.

The Vitality Programme value.

We encourage and reward your clients for being healthy, our Vitality Programme is designed around three simple steps:

  1. Understand your health
  2. Get healthier
  3. Get rewarded.
Even in the midst of COVID-19, the Vitality Programme provided our members with £14m of additional value in 2020.1

All of our life insurance plans have access to the Vitality Programme. There are two reward levels, based on your clients’ premium which will provide them with access to a range of discounts and rewards.

Vitality Select

Vitality Plus

If their monthly premium is below £45 for single life plans or below £60 for joint life plans:
  • They'll receive access to a number of discounts and rewards -  including Expedia and Caffè Nero.
  • Available to all members at no extra cost.
  • There is no charge for children.
If their monthly premium is above £45 for single life plans or above £60 for joint life plans:
  • They'll receive access to our extended range of discounts and rewards - including Rakuten TV and Waitrose & Partners.
  • We'll include an additional fee of £4.75 per month, per adult
  • We'll include an additional fee of £2.00 per month, per child.

How do Vitality Select and Vitality Plus compare?

Discounts and Rewards

 Vitality Select

 Vitality Plus

Active Rewards

Amazon Prime

Vitality American Express® Credit Card3

Vue / Odeon

Apple Watch

Caffè Nero

Rakuten

Eat well

Weightwatchers

Waitrose & Partners

Get active

Polar

Samsung

Fitbit

Garmin

Nike

Runners Need

parkrun

Nuffield Health, PureGym and Virgin Active2

Fiit

Status based rewards

Mr & Mrs. Smith

Expedia

Understanding their health

Vitality Healthcheck

Bluecrest Health Screening

Wellbeing and Relaxation

Allen Carr's

Champneys

Headspace

Important information

Sources:
1. VitalityLife Claims and Benefits Report, 2021.
2. This offer applies to Nuffield Health Fitness & Wellbeing Centres, PureGym gyms and Virgin Active gyms, with the exception of Virgin Active Chiswick Riverside gym. Members with a Vitality Select plan will require a minimum premium of £25 and over and are eligible for a 40% discount off monthly memberships. Members with a Vitality Plus plan are eligible for a 50% discount off monthly memberships – this 50% discount is available for new members with a VitalityLife Plus plan from 1 January 2022, and existing members with a VitalityLife Plus plan from 1 February 2022. Joining fee will apply. Available on certain gym membership packages only. See vitality.co.uk/rewards/partners/ for details of all eligible gyms.
3. Subject to eligibility criteria and approval. Visit vitality.co.uk/rewards/partners/ for terms and conditions. Vitality Corporate Services Limited acts as a credit broker. Exclusive lender is American Express Services Europe Limited.