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Justin Taurog

CEO, VitalityLife

Justin Taurog - main headshot square

Justin Taurog

CEO, VitalityLife

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Your Industry

Justin Taurog: 'Peace of mind alone will not close the protection gap'

Marking the launch of Vitality’s latest Life Claims and Shared Value Report 2025, VitalityLife CEO Justin Taurog explains why traditional protection products require a rethink and need to move forward

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by Justin Taurog
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Your Industry

Justin Taurog: 'To better protect people, cover must go further'

In light of Vitality Launch 2025, protection insurance must go further in strengthening people’s finances and unlocking better value, writes Vitality Life CEO Justin Taurog

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by Justin Taurog
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Your Industry

Our industry needs to challenge the status quo

Against a backdrop of changing consumer needs and wider trends impacting our world, genuine product innovation is what’s needed to move the protection industry forward, writes Justin Taurog, VitalityLife Managing Director

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by Justin Taurog
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Member stories

On the case: Three real-life IP claims that challenge common objections

VitalityLife Managing Director, Justin Taurog, unpacks some recent income protection (IP) claims case studies to help debunk common client misconceptions

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by Justin Taurog
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Technical Focus

We can no longer ignore later life care needs

With an inexorable rise in conditions requiring later-life care and the public sector already under pressure, it’s time for the protection sector to step up and do more to support clients prepare for the future, writes VitalityLife Managing Director Justin Taurog

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by Justin Taurog
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Your Industry

'Traditional forms of protection are swiftly becoming outdated' - Justin Taurog's outlook for 2024

In the year ahead, the protection industry can play a vital role in not just helping people become more financially resilient but healthier too. However, the industry must keep evolving to meet the changing needs of consumers and their adviser, writes VitalityLife Managing Director Justin Taurog

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by Justin Taurog
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Your Industry

The protection market needs innovation - not consolidation

With the life insurance market showing signs of consolidation, protection product development and competition through continued innovation has never been more vital, writes VitalityLife Managing Director Justin Taurog

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by Justin Taurog
changing-consumer-needs
Your Industry

Protection must evolve to meet changing customer needs

With the ongoing economic challenges highlighting the need for better financial resilience, it’s never been more important for advisers to be discussing protection insurance with their clients. The advent of the new Consumer Duty regulations also mean that protection products must evolve to meet changing consumer needs and deliver good outcomes, writes Justin Taurog, Managing Director VitalityLife

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by Justin Taurog
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Your Industry

Justin Taurog: Why now is the time for next generation insurance

At a time when the UK is facing numerous social challenges, from the ongoing cost-of-living crisis to immense pressure on the NHS, there has never been a more relevant time to go above and beyond the scope of traditional insurance, writes Justin Taurog, Managing Director, VitalityLife

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by Justin Taurog
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Your Industry

Justin Taurog: The protection landscape has fundamentally shifted

Our intention was to turn traditional life insurance on its head when we entered the market in 2007. Nowadays we’re pleased to see the protection industry is a very different place, writes Justin Taurog, Managing Director for VitalityLife

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by Justin Taurog
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