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Healthier lives, healthier business

Helping your clients live in better health for longer isn't just good for them, it's good for your business and society too - the essence of Shared Value Insurance.

five-facts-vitality-programme-launch-2026
Vitality Programme

Five things you need to know about the Vitality Programme launch

Hot on the heels of the latest Vitality Programme launch, Justin Garbutt, Director of IFA Distribution, shares his key takeaways for advisers

Justin Garbutt headshot
by Justin Garbutt
justin-garbutt-introduction-advisers
Your Industry

Justin Garbutt: "Our ethos has always been to support advisers to grow their business"

We sat down with Justin Garbutt, newly appointed Director of IFA Distribution for Vitality Health and Life, for a brief catch-up on the challenges and opportunities in the market and how Vitality will be supporting advisers

Rob Harvey
by Rob Harvey
smiling-lady-phone-coffee-mug
Vitality Programme

Five facts about the Vitality Programme you might not know

The Vitality Programme is about so much more than just rewards and incentives. Here are five facts that explain just how powerful it can be at driving engagement and delivering real value to your clients

Rob Harvey
by Rob Harvey
old person and child looking at sunset
Longevity

Helping your clients live longer is easier than you think

When it comes to encouraging your clients to form healthy habits that last, small, consistent behavioural changes can have a big impact on their lifespan at any age, writes Greg Levine, Chief Operations and Growth Officer Vitality.

Greg Levine
by Greg Levine
blood-pressure-health-check
Vitality Programme

five benefits of health checks for your clients

Whether it’s monitoring key health markers or detecting the risk of common cancers, health checks and screenings play a crucial role in our long-term health.

Rob Harvey
by Rob Harvey
five-things-learnt-sustainability-series
Technical Focus

Forward Thinking presents Sustainability for Advisers: Five things we learnt

From how climate change is linked to health to the role our industry has to play in making a positive social impact, here are five things we learnt from our recent webinar series for advisers

Rob Harvey
by Rob Harvey
AFC_Bournemouth_Changing_the_game_main
Your Industry

Leading with Vitality: AFC Bournemouth's Andoni Iraola on going next level

Marking 10 years of Vitality’s partnership with AFC Bournemouth, Greg Levine recently caught up for a candid conversation with the team’s manager Andoni Iraola at their new state of the art training facility to discuss what makes him tick as a manager

Rob Harvey
by Rob Harvey
sustainability-license-to-thrive
Your Industry

Deepak Jobanputra: Why sustainability will become a licence to thrive

As the world changes fast, so too will the demands on advisers. Whether it’s because of a new generation of clients expecting more environmentally friendly and socially conscious providers or how our health is connected to the sustainability of our planet, now is the time to move forward together as an industry, writes Deepak Jobanputra, Chief Sustainability Officer for Vitality

Rob Harvey
by Rob Harvey
two-people-running-on-a-path
Health

Greg Levine: 'This is about driving real habit changes for the better'

The next evolution of the Vitality Programme isn’t just about offering a more rewarding, more engaging experience for your clients, it’s about helping them to live in better health for longer says Greg Levine, Deputy CEO Vitality UK.

Rob Harvey
by Rob Harvey
women-looking-at-smart-watch
Vitality Programme

Greg Levine: How wearable technology is revolutionising insurance

From Apple Watches to Polar, Fitbit and Garmin, today we live during an age in which wearable technology is everywhere. However, it’s not just your clients that can benefit, writes Greg Levine, Chief Growth and Operations Officer for Vitality

Greg Levine
by Greg Levine
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Recent articles

five-facts-vitality-programme-launch-2026

Five things you need to know about the Vitality Programme launch

Hot on the heels of the latest Vitality Programme launch, Justin Garbutt, Director of IFA Distribution, shares his key takeaways for advisers

Justin Garbutt headshot
by Justin Garbutt
four-simple-steps-comprehensive-mortgage-protection

Four simple steps to comprehensive mortgage protection advice

With homeowners continuing to feel the pinch against a challenging economic backdrop, Justin Garbutt, Director of IFA Distribution at Vitality, gives his tips to offering the most comprehensive mortgage advice possible

Justin Garbutt headshot
by Justin Garbutt
dr-rishi-patel-cancer-screening

Dr Rishi Patel: ‘A joined-up approach to cancer screening is the answer’

Vitality’s Clinical Operations Director explains the critical role that cancer screening can play in early detection and improved treatment outcomes, and why joined-up care pathways are key

Headshot photo_Rishi Patel (1)
by Dr Rishi Patel