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Healthier lives, healthier business

Helping your clients live in better health for longer isn't just good for them, it's good for your business and society too - the essence of Shared Value Insurance.

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Vitality Programme

Five truths about Vitality that might surprise you

Making clients healthier while unlocking more immediate value and higher levels of engagement is at the heart of Vitality’s Health and Life proposition. But it benefits more people than you might think, writes Vitality’s Chief Operations and Growth Officer, Greg Levine

Greg Levine
by Greg Levine
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Member stories

Julian's Story: 'My morning run is my mental break'

In our latest story, VitalityHealth member Julian shares how his morning run helps him keep fit both mentally and physically

Rob Harvey
by Rob Harvey
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Health

'Know your numbers' - How Vitality can help your clients better understand their health

Whether it’s wearable fitness devices, personalised wellbeing and nutrition apps or health screenings, it’s never been easier for people to know their numbers, writes Greg Levine.

Greg Levine
by Greg Levine
healthy-choices-all-connected
Vitality Programme

How our healthy choices are all connected (and why this matters)

To improve people’s health and wellbeing requires a holistic approach. At a time when UK health is on the decline and impacting productivity, it’s clear that more needs to be done upstream to drive sustainable behaviour change and help people live in better health

Rob Harvey
by Rob Harvey
why-making-healthy-choices-is-not-easy
Vitality Programme

Why making healthy decisions is not easy

People are generally over-confident when it comes to their health, making meaningful lifestyle change is an uphill struggle. The answer to this lies in behavioural economics

Dr Katie Tryon 2
by Dr Katie Tryon
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Health

'It won't happen to me': How advisers can overcome Optimism Bias

People tend to be overconfident when it comes to certain risks, particularly their own health and wellbeing, but this is something advisers will be all-too familiar with, writes Greg Levine, Chief Operations and Growth Officer, Vitality.

Greg Levine
by Greg Levine
how-to-make-employee-wellbeing-programmes-inclusive
Technical Focus

How to make employee wellbeing programmes inclusive

Everyone is different. When it comes to employee wellbeing programmes, a one-size-fits-all approach is not enough. Ensuring services appeal to a diverse workforce, a wellbeing programme can be more accessible if products and services are tailored to specific needs

Rob Harvey
by Rob Harvey
why-isnt-uk-getting-any-healthier
Health

Neville Koopowitz: Why isn't the UK getting healthier?

In light of technological innovation and the health challenges we face in the UK, the insurance sector has an important role to play, writes Vitality CEO Neville Koopowitz

Neville Koopowitz
by Neville Koopowitz
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Health

Unpacking Consumer Duty: the cross-cutting rules and how to avoid 'foreseeable harm'

In the next instalment in our series, Vitality Group Compliance Director Steve Allibone investigates the impending ‘cross-cutting’ rules and what they might mean for financial advisers.

Rob Harvey
by Rob Harvey
mental-health-women-sofa
Health

Five ways to support client mental health

From preventative support to quick and easy access to treatment when it’s needed, advisers are perfectly placed to ensure the mental health of clients is fully covered, writes Greg Levine

Greg Levine
by Greg Levine
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Recent articles

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Five things you need to know about the Vitality Programme launch

Hot on the heels of the latest Vitality Programme launch, Justin Garbutt, Director of IFA Distribution, shares his key takeaways for advisers

Justin Garbutt headshot
by Justin Garbutt
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Four simple steps to comprehensive mortgage protection advice

With homeowners continuing to feel the pinch against a challenging economic backdrop, Justin Garbutt, Director of IFA Distribution at Vitality, gives his tips to offering the most comprehensive mortgage advice possible

Justin Garbutt headshot
by Justin Garbutt
dr-rishi-patel-cancer-screening

Dr Rishi Patel: ‘A joined-up approach to cancer screening is the answer’

Vitality’s Clinical Operations Director explains the critical role that cancer screening can play in early detection and improved treatment outcomes, and why joined-up care pathways are key

Headshot photo_Rishi Patel (1)
by Dr Rishi Patel