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Justin Garbutt: "Our ethos has always been to support advisers to grow their business"

Rob Harvey

We sat down with Justin Garbutt, newly appointed Director of IFA Distribution for Vitality Health and Life, for a brief catch-up on the challenges and opportunities in the market and how Vitality will be supporting advisers

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The health and protection market is entering a new exciting phase, offering a mixed picture of both challenges and opportunities for advisers.

As part of a new video series, we caught up with our new Director for IFA Distribution to hear about his priorities for the year ahead; from taking advantage in the current market to navigating headwinds to how we’re boosting adviser support to ensure ease of doing business.

Watch the video below to get the inside track from Justin and to learn what’s in store from a Vitality perspective over the coming months:

 

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Vitality Programme Launch 2026

Time for more

This year, we’re making the Vitality Programme even bigger and  better. With personalised support powered by smarter technology, new partnerships and even more ways to get healthy - we're delivering more of what makes Vitality, health's best friend.

  • More personalised

    Vitality AI, developed with Google, is making health journeys smarter and more personal than ever. 

  • More engaging

    We’re offering more ways to earn points and build healthy habits including an exciting new category of partners.

  • More rewarding
  • Last year, we introduced Streak Rewards – a brilliant new way to unlock rewards for being consistently active. This year, we’re adding even more reasons for your clients to keep moving.