Greg Levine: 'This is about driving real habit changes for the better'
The next evolution of the Vitality Programme isn’t just about offering a more rewarding, more engaging experience for your clients, it’s about helping them to live in better health for longer says Greg Levine, Deputy CEO Vitality UK.
Launching today (April 7th), Pick & Play takes the Vitality Programme to a whole new level, giving your clients even more reason to engage with their insurance plan on a regular basis.
But crucially, as with everything we do at Vitality, this is underpinned by our core purpose of making your clients healthier and enhancing and protecting their lives.
In a world where it’s no longer enough for insurance to just provide cover for when things go wrong, our understanding of incentive-based behaviour change and habit formation – the essence of the Vitality Programme – can help to unlock better outcomes for all.
By launching the next generation of the Vitality Programme and introducing more reward partners, more choice and a more engaging experience through Pick & Play, we can not only provide more everyday value, but help your clients life a healthier, longer life.
Related: Five facts about the Vitality Programme you might not know
Better for your clients. Better for your business.
The Vitality Programme is the world's biggest health promotion programme linked to insurance. We use a combination of rewards and incentives to change your clients' behaviour for the better - and in the long run.
All your clients will get access to the Vitality Programme when they take out a plan with us, helping them to:
- Understand their health
- Get healthier
- Get rewarded
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