Watch: Optimiser and changing the narrative around protection
Want to understand Vitality Optimiser and how it can change the way you approach protection conversations? Vitality Adviser Editor Rob Harvey sat down with Nick Telfer, Head of Protection Development to find out more
In a rapidly changing world, the traditional approach to insurance, including where risk is still largely assessed at outset and treated as static, is no longer enough. Consumers rightly expect products to be more integrated into their lives, provide regular opportunities for engagement and more immediate tangible value.
It’s increasingly the case that some protection products can also help people to make positive lifestyle choices and even live in better health for longer, all whilst providing a vital, comprehensive financial safety-net for life's curveballs.
Products like Vitality’s unique Optimiser are at the forefront of changing the narrative around protection, away from being a grudge purchase, to a more positive conversation around health, prevention and upfront value.
Watch the interview:
Optimiser toolkit
Our user-friendly resource library gives you the literature and tools you need to support your client conversations. Click the links below to access our dedicated Optimiser assets:
- Guide to Optimiser
- Optimiser explained infographic
- Optimiser Fast Facts: Reference for Advisers
- Optimiser e-template
Related: Adviser insights on making income protection conversations count
Personal Protection from Vitality
As well as offering the highest levels of protection, we also make it easier for your client's to take an active role in maintaining their wellbeing. We help them to understand their health and reward them for healthy lifestyle choices, by keeping their premiums low and giving them access to a range of discounts and rewards.
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