Skip to Content
Vitality Logo

Vitality partner

Allen Carr's Easyway.

Stop-smoking support for your clients.

Giving up cigarettes is one of the best ways for your clients to improve their health, which is why we work with smoking cessation experts, Allen Carr.

Allen Carr's Easyway programme has been helping people with a range of different issues and addictions for more than 30 years and operates in more than 50 countries worldwide. So we've partnered with them to help your clients improve their health and save up to £349* on the programme.

 Allen Carr Logo

Allen Carr's approach.

Allen Carr's Easyway programme uses an approach that helps your clients understand their addiction or issue before showing them how to transform it in a fear-free way.

Savings for your clients. 

Your clients can save up to £349* on the standard retail price of one Allen Carr Easyway programme at any one of over 40 centres around the country.

Earn more Vitality points.

Once your clients have been tobacco and nicotine free for 12 months, they can then take the Vitality Healthcheck to earn 200 Vitality points for their efforts to stop smoking, plus another 100 points when they declare they’re a non-smoker within their online Health Review.
Explore Vitality Healthcheck

Frequently asked questions

Here are a few of the questions we’ve answered for our members

How can your clients earn Vitality points for giving up smoking?

Once your clients have been tobacco and nicotine free for twelve months, they can earn 100 Vitality points by confirming that they’re a non-smoker as part of the online Health Review. They could also have a Vitality Healthcheck and earn a combined total of 300 Vitality points per plan year for proving that they’re a non-smoker.

How long is the programme?

The stop smoking sessions last approximately 4-6 hours and are held in groups of up to 20 people. Most people need just one session, but shorter booster sessions are available, free of charge, for the few people that require them. Allen Carr also provides free telephone support after attending the sessions.

How to find the nearest clinic?

Find your client's nearest clinic by calling 0800 587 0407 or visiting the Allen Carr website.

Important information

* Based on a member attending one Allen Carr course.

** Allen Carr is included on all VitalityHealth, VitalityLife and Vitality at Work plans.

This benefit can only be used once for each adult, whether under this plan or any other plan with Vitality.

Details correct as of April 2023. Terms and conditions apply at

Where to next?

  • Bluecrest

    Your clients can get 50% or 100% off health assessments

  • Vitality Healthcheck

    Your client can get a health check every year.

  • All Reward Partners

    See all of the great discounts and exciting rewards your clients can access through the Vitality Programme.