Transforming insurance
Vitality AI, developed with Google
Our global partnership with Google
Vitality AI, developed with Google marks a bold shift from one-size-fits-all health advice to proactive, personalised insights and recommendations powered by health and lifestyle data.
The new platform will integrate Google Cloud's advanced AI and data analytics, with Vitality’s vast health datasets and behaviour change expertise. It is set to transform how millions worldwide understand and manage their health, empowering your clients to live healthier, longer lives.
Time for more
Making your clients’ plans more personalised, engaging and rewarding.
Exciting new Vitality Programme partners for 2026
The Vitality Programme is powered by best-in-breed partners and smart incentives that get people moving. And Vitality AI now makes the programme even more personal than ever before.
To offer greater choice, and appeal to more members, we’re adding more ways to earn points and build healthy habits with a new golf category, as well as more cycling and running partners.
We’re also offering members greater value by adding more partners and rewards that are accessible nationwide.
Healthy sleep habits will be added to the Vitality Programme
We're looking forward to introducing Sleep to the Vitality Programme, marking a significant evolution in how we understand and support healthier lives.
By helping your clients take charge of their sleep habits with recommendations and rewards for healthier sleep, we’re driving real health improvements, reducing mortality risk by up to 24%1.
Explore our latest white paper on building healthy sleep habits and the impact of doing so.
1. Vitality analysis, 2025 found improving sleep duration and regularity can reduce mortality by up to 24%One of our most significant Vitality Programme milestones so far
Find out more about how we are making the Programme even bigger and better in 2026.
We're here to help
If you’re ready to explore what this means for you and your business, your Vitality Business Consultant is here to help.
Business Consultant
Unsure who your Business Consultant is? Email us to find out.