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Working with us

Exclusive Associates

Growing your business in association with Vitality.

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What is an Exclusive Associate?

An 'Exclusive Associate' is an adviser, who chooses to tie their business to one provider. So, our Exclusive Associates only sell VitalityLife and VitalityHealth protection products. In return, we commit to working with them to create highly rewarding partnerships.

Why become an Exclusive Associate?

We never underestimate the decision and commitment that comes with choosing to tie your business to one protection provider. That’s why we aim to provide a proposition that’s positively different. And we reward volumes of quality business through an attractive commission structure.

We’re able to flex our products and services to meet the ongoing demands of the market, as well as the changing needs of our customers and partners. We do this by working together to identify and drive initiatives that deliver success.

As part of an Exclusive Associate community, you’ll have the resources to help you grow your business. You’ll get unique access to support, development opportunities, business insight from experts and exclusive marketing content.

Plus, we’ve designed marketing training modules specifically for Exclusive Associates to help you unlock your digital talent and reach more clients.

The key benefits

Higher value rewards

Our commission model has an attractive upfront rate, plus boosters to reward quality and volume. Quite simply, the more profitable business you write, the more we pass on to you in the form of revenue.

'The Halo Effect'

You’ll benefit from the positive effect of our UK-wide marketing campaigns when you use the multiple marketing resources, available only to Exclusive Associates. Grow your business with social media content, creatives, e-templates, co-branding opportunities and much more. Plus, you’ll have dedicated marketing compliance support.

Access to expert knowledge 

As an Exclusive Associate, you'll benefit from your own local contact. They can help advise you on how best to grow your revenue. And our specialist teams from Vitality can offer personalised support specific to your business needs.

Engage and retain your clients

We give your clients something back when they look after their health and track their activity. This means they benefit from their insurance without having to make a claim. By helping our members live better for longer, and save money, we give your clients more reasons to stay.


Get started as an Exclusive Associate

We’ve made it easy to tie your business to Vitality.

Our dedicated Support Hub will give you access to a range of resources including best practice advice, updates from the Exclusive Associate channel and pre-sales resources designed to support you in your client conversations.

To find out more about being an Exclusive Associate, please contact us.

Frequently asked questions

We're here to help

Your Business Consultant is always ready to support you.

Health insurance

Health Adviser Hub

Making it easier to do business with us online.

Life insurance

Life Adviser Hub

Quote, apply and manage your clients online.


Contact the Exclusive Associates team

Get in touch, we'll aim to respond to you within 48 hours.