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Working with us

Exclusive Associates

Growing your business in association with Vitality.

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What is an Exclusive Associate?

We're committed to operating a single-tie distribution channel of 'Exclusive Associates'. Our Exclusive Associates exclusively sell VitalityLife and VitalityHealth protection products. In turn, we commit to working with them to create highly rewarding partnerships.

Why become an Exclusive Associate?

We never underestimate the decision and the commitment that comes with choosing to tie your business to one protection provider. Which is why we aim to provide a positively different proposition that recognises volumes of quality business through an attractive commission structure and tiered access to support and development opportunities.

We’re able to flex our offering in order to meet the ongoing demands of the market, as well as the changing needs of our customers and partners by working together to identify and drive initiatives that deliver success.

Key benefits to becoming an Exclusive Associate

Higher rewards for your time

We operate a shared-value, tired commission model with an attractive upfront rate and additional boosters to reward quality and volume. Quite simply, the more profitable business you write, the more we pass through to you in the form of revenue.

'The Halo Effect'

Benefit from the halo effect of UK-wide marketing campaigns with the use of the 'In Association with Vitality' logo. We not only provide you with a suite of dual-branded materials, you'll also benefit from dedicated marketing and marketing compliance support.

Access to expert knowledge 

As an Exclusive Associate you'll benefit from your own local contact, who will help advise you on how best to grow your revenue. You'll also have access to specialist teams from Vitality who offer personalised support specific to your business needs.

Engage and retain your clients

We give your clients something back when they get active and track their activity. Meaning they benefit from their insurance without having to make a claim. Through our tiered rewards program we encourage retention through member engagement.


Get started as an Exclusive Associate

Our Exclusive Associate onboarding journey has been designed to make moving your business to single-tie as easy as possible.

You will get access to our Support Hub, dedicated to Exclusive Associates, where you'll find a range of resources including best practice advice, updates from the channel and pre-sales resources designed to support you in your client conversations.

To find out more about being an Exclusive Associate, please contact us.

Frequently asked questions

We're here to help

Your Business Consultant is always ready to support you.

Health insurance

Health Adviser Hub

Making it easier to do business with us online.

Life insurance

Life Adviser Hub

Quote, apply and manage your clients online.


Contact the Exclusive Associates team

Get in touch, we'll aim to respond to you within 48 hours.